Directed front-end architecture for a dedicated, rapid-delivery team tasked with prototyping and shipping new product features for the Smartly platform. Integrated AI-assisted development workflows to accelerate delivery; mentored the team to ensure high-quality, cost-effective feature rollouts. Engineered a custom React Org Chart (canvas/graph UI) using structured state management, replacing legacy components and saving the business ~NZD 30K annually. Optimized onboarding SPA using staging-driven validation and outage-tolerant workflows, achieving 80% completion and onboarding time-to-value under 3 minutes. Integrated AI workflows (Cursor, Copilot) into >70% of the build cycle, reducing feature-delivery costs by ~50% (~NZD 100K). Improved data capture in ASP.NET Core UI with robust sync validation and input normalization, achieving >85% auto-completes and >95% first-pass accuracy.

Software Engineer (Frontend) at Soho App - Singapore

September 20, 2020 - November 20, 2021

Optimized frontend accessibility and SEO architecture for a machine-learning property discovery platform, driving the app to top regional rankings. Drove a 20% increase in Daily Active Users within one month through high-impact UI enhancements and user-centric discovery features. Led the Proof of Concept for a multi-million-dollar dental-industry app, successfully advancing toward investor interest.

Web Design Intern at 3CS Web Design

January 20, 2019 - June 20, 2019

Collaborated with a UK client to develop an advanced tour guide capability capable of generating personalized PDFs based on user input.

Freelance Web Developer at Five rr / Upwork

January 20, 2016 - January 20, 2019

As a freelance web developer, worked with over 20 clients, built and maintained ongoing client relationships, and delivered projects such as an app for salon reservations and a portfolio website.