Hi, I’m Ahmad Iqbal. I’m a results-driven SEO leader with 6+ years of hands-on experience scaling organic traffic across SaaS, eCommerce, healthcare, and marketplace verticals. I’ve built and led enterprise-grade SEO programs that align with revenue goals, from Core Web Vitals remediation to AI-augmented content workflows, delivering measurable business impact. I’m comfortable alternating between strategic leadership and hands-on execution. I rely on modern AI-assisted SEO tooling and automation to accelerate content production, optimize technical foundations, and strengthen topical authority. My approach combines data-driven decision making with practical execution to drive sustainable growth and meaningful conversions for clients and partners alike.

Ahmad Iqbal

Hi, I’m Ahmad Iqbal. I’m a results-driven SEO leader with 6+ years of hands-on experience scaling organic traffic across SaaS, eCommerce, healthcare, and marketplace verticals. I’ve built and led enterprise-grade SEO programs that align with revenue goals, from Core Web Vitals remediation to AI-augmented content workflows, delivering measurable business impact. I’m comfortable alternating between strategic leadership and hands-on execution. I rely on modern AI-assisted SEO tooling and automation to accelerate content production, optimize technical foundations, and strengthen topical authority. My approach combines data-driven decision making with practical execution to drive sustainable growth and meaningful conversions for clients and partners alike.

Available to hire

Hi, I’m Ahmad Iqbal. I’m a results-driven SEO leader with 6+ years of hands-on experience scaling organic traffic across SaaS, eCommerce, healthcare, and marketplace verticals. I’ve built and led enterprise-grade SEO programs that align with revenue goals, from Core Web Vitals remediation to AI-augmented content workflows, delivering measurable business impact.

I’m comfortable alternating between strategic leadership and hands-on execution. I rely on modern AI-assisted SEO tooling and automation to accelerate content production, optimize technical foundations, and strengthen topical authority. My approach combines data-driven decision making with practical execution to drive sustainable growth and meaningful conversions for clients and partners alike.

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Experience Level

Expert

Language

English
Fluent

Work Experience

Head of SEO & Organic Growth at OZ Group
April 1, 2023 - Present
Own the full SEO roadmap for 3+ e-commerce and digital platforms, aligning organic growth initiatives with quarterly revenue targets. Led a technical SEO overhaul to resolve crawl budget leaks, improve Core Web Vitals to 90+ across properties, and migrate legacy URL structures with zero traffic loss. Built a scalable pillar-cluster content model that boosted topical authority and delivered a 45% lift in ranking keywords YoY. Implemented AI-driven content workflows with LLM tools to optimize search-intent aligned content production at accelerated velocity. Established monthly Looker Studio reporting to streamline stakeholder updates.
SEO Manager at Wise Market Pakistan
April 1, 2022 - Present
Managed a 5-person SEO team across on-page, technical, and off-page workstreams for a high-SKU marketplace. Executed 10,000+ keyword clusters to guide content production and product page optimization. Led technical audits and collaborated with developers to resolve crawlability issues, structured data errors, and page-speed bottlenecks. Introduced A/B testing for title tags and meta descriptions, increasing average category page CTR by 18%.
Head of Department – SEO at Whitelinko
February 1, 2022 - December 31, 2024
Owned SEO delivery for 10+ client accounts across SaaS, healthcare, and eCommerce verticals. Developed standardized audit, optimization, and outreach frameworks adopted across the department to ensure consistent quality and client outcomes. Coordinated content strategy briefs aligned to Google E-E-A-T guidelines, resulting in measurable authority gains for YMYL-category clients.
SEO Specialist (Contract) at Rashid Latif Medical Complex
January 1, 2022 - November 30, 2022
Delivered a complete local SEO strategy for a multi-specialty medical facility, increasing organic appointment inquiries by 60%. Executed technical audits, implemented MedicalOrganization schema, and led link-building campaigns to grow domain authority.
SEO Executive at SEO Tricker
January 1, 2020 - March 31, 2022
Managed off-page SEO campaigns including guest posting, niche edits, and backlink outreach for a portfolio of client websites. Supported senior strategists with keyword research, competitor gap analysis, and monthly performance reporting.

Education

Advanced Search Engine Optimization Strategies at University of California, Davis (Coursera)
January 1, 2023 - January 1, 2023
Technical SEO & AI Search Essentials Certification at Semrush Academy
January 1, 2025 - January 1, 2025
SEO Certified Professional at HubSpot Academy
January 1, 2024 - January 1, 2024

Qualifications

Advanced Search Engine Optimization Strategies
January 1, 2023 - January 1, 2023
Technical SEO & AI Search Essentials Certification
January 1, 2025 - January 1, 2025
SEO Certified Professional
January 1, 2024 - January 1, 2024

Industry Experience

Software & Internet, Media & Entertainment, Healthcare, Education, Professional Services