Ahmed Harahsheh

ABHRY was born in a highly competitive fashion market in the UAE, specializing in unique, high-quality Emirati women’s wear — mostly abayas. Many of these designs were crafted by talented local creators who lacked access to online marketing and e-commerce tools.

⚡ The Challenge
Extremely limited capital
Fierce competition from well-established brands
No consistent stock updates from suppliers
Customers are expecting fast delivery and instant availability

🚀 Our Approach

• Partnered with local stores to sell their unique abayas online.
• Offered full digital solutions: professional photography, editing, social media marketing, and direct online sales.
• Handled customer interactions — from inquiries to complaints — ensuring a high-quality experience.
• Collaborated with a young, efficient local delivery company for fast, friendly service.

💡 Why Multiple Styles?
We served as a bridge between designers and customers, showcasing a diverse range of styles to cater to various tastes and occasions.

🏆 Results

• Provided shop owners with a new sales channel that turned slow-moving stock into revenue.
• Customers discovered beautifully made, affordable, and unique designs with great service.
• Built a loyal customer base, with many becoming organic promoters of the ABHRY brand.

⚠️ Key Challenges

• Missed sales due to out-of-stock items and unavailable sizes.
• Limited resources prevented the launch of an e-commerce website with real-time inventory tracking.
• Inconsistent team availability slowed operations.

✨ Takeaway
Even with minimal capital and a small team, ABHRY proved that creativity, strategic partnerships, and customer-first service can carve a place in a crowded market.