AppRan — App Store Optimization SaaS Dashboard

Overview

AppRan is a SaaS platform designed to help mobile app developers increase their app visibility and downloads through App Store Optimization (ASO) and marketing campaigns. The platform provides services such as app installs, ratings, reviews, and promotion strategies to improve app performance in app stores. :contentReference[oaicite:0]{index=0}

The goal of this project was to design a modern SaaS dashboard that allows developers and marketers to manage app promotion campaigns, monitor installs, and track performance from a single interface.

Problem

Developers often struggle to grow their mobile apps because app stores contain millions of competing apps. Without proper optimization, apps may not appear in search results or recommendation sections.

The challenge was to design a clear and user-friendly dashboard that simplifies campaign management and helps developers improve their app store rankings.

Solution

I designed a structured SaaS dashboard where users can manage their applications, monitor promotion campaigns, and track marketing performance.

The interface allows users to quickly access tools for app promotion, keyword optimization, install campaigns, and analytics.

App Store Optimization (ASO) helps improve an app’s visibility in app stores and increase downloads by optimizing elements such as keywords, descriptions, screenshots, and ratings. :contentReference[oaicite:1]{index=1}

My Role

UX Designer • UI Designer • Product Designer

Responsibilities included:

• UX research and SaaS platform structure
• Dashboard navigation and user flow design
• Wireframing and layout planning
• High-fidelity UI design in Figma
• Component system and reusable UI elements

Key Features

• App management dashboard
• App promotion and campaign tracking
• Keyword and ASO optimization tools
• Order and install tracking
• Performance analytics and statistics

Tools

Figma • Auto Layout • Components • Prototyping

Project Link

[View Figma Project](https://www.twine.net/signin