I’m a digital marketer with 5+ years of experience helping brands grow online through social media management, paid ads, and content creation. I’ve worked with travel, government, and cultural projects, delivering campaigns that reached over 50M views. Based in Dubai, I’m open to new opportunities and collaborations.

I’m a digital marketer with 5+ years of experience helping brands grow online through social media management, paid ads, and content creation. I’ve worked with travel, government, and cultural projects, delivering campaigns that reached over 50M views. Based in Dubai, I’m open to new opportunities and collaborations.

Available to hire

I’m a digital marketer with 5+ years of experience helping brands grow online through social media management, paid ads, and content creation. I’ve worked with travel, government, and cultural projects, delivering campaigns that reached over 50M views.

Based in Dubai, I’m open to new opportunities and collaborations.

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Language

Arabic
Fluent
English
Fluent

Work Experience

Social Media Executive at Orient Planet Group
June 1, 2025 - Present
Created and managed social media strategies and advertisement campaigns focusing on conversions and lead generation. Executed Meta Ads, TikTok Ads, and Google Ads. Wrote ad scripts, managed Reels content, and delivered performance reports to clients. Responsible for targeting, budgeting, and creative direction of campaigns.
Social Media Manager at Halla Travel
June 1, 2025 - August 17, 2025
Boosted app downloads by more than 40% through cross-platform campaigns. Created engaging travel content and optimized publishing schedules. Directed mobile-first video shoots and community engagement initiatives. Integrated offline events into digital strategy to amplify brand presence.
Social Media Specialist at Mythaq Marketing
July 1, 2024 - August 17, 2025
Managed accounts for clients in retail, real estate, and local services sectors. Created bilingual posts and executed growth-driven social calendars. Conducted audience and competitor research to enhance campaign targeting.
Customer Experience Agent at E& (Etisalat), UAE
April 1, 2024 - August 17, 2025
Supported UAE-based customers and contributed to communication and client satisfaction. Gained a deep understanding of UAE consumer behavior and local service standards through direct customer interaction.
Digital Marketing & Retail Assistant at Al-Amal Clothes Co.
January 1, 2023 - August 17, 2025
Built the online presence from scratch, increasing local reach and store traffic. Managed Facebook Ads and synchronized online and offline promotions. Handled sales tracking, basic accounting, and product inventory support.
Social Media Executive at Orient Planet Group
June 1, 2025 - Present
Created and managed social media strategies and paid ad campaigns focusing on conversions and lead generation. Responsible for running Meta, TikTok, and Google ads, writing ad scripts, managing Reels content, and delivering performance reports. Managed campaign targeting, budgeting, and creative direction in Dubai.
Social Media Manager at Halla Travel
June 1, 2025 - August 19, 2025
Boosted app downloads by over 40% through cross-platform campaigns. Created engaging travel content and optimized publishing schedules. Directed mobile-first video shoots and community engagement initiatives. Integrated offline events into digital strategy for brand amplification between Cairo and Dubai.
Social Media Specialist at Mythaq Marketing
July 1, 2024 - August 19, 2025
Managed accounts for clients in retail, real estate, and local services. Created bilingual posts and executed growth-driven social calendars. Conducted audience and competitor research for improved campaign targeting.
Customer Experience Agent at E& (Etisalat) UAE
April 1, 2024 - August 19, 2025
Supported UAE-based customers enhancing communication and client satisfaction. Gained a deep understanding of UAE consumer behavior and service standards while working in Cairo office.
Digital Marketing & Retail Assistant at Al-Amal Clothes Co.
January 1, 2023 - August 19, 2025
Built online presence from scratch increasing local reach and store traffic. Managed Facebook ads and coordinated online/offline promotions. Handled sales tracking, basic accounting, and product inventory support.
Social Media Executive at Orient Planet Group
June 1, 2025 - Present
Created and managed social media strategies and ad campaigns focusing on conversions and lead generation. Ran Meta Ads, TikTok Ads, and Google Ads. Wrote ad scripts, managed Reels content, and delivered performance reports to clients. Oversaw campaign targeting, budgeting, and creative direction.
Social Media Manager at Halla Travel
June 1, 2025 - August 19, 2025
Boosted app downloads by over 40% through cross-platform campaigns. Created engaging travel content and optimized publishing schedules. Directed mobile-first video shoots and community engagement initiatives. Integrated offline events into digital strategy to amplify brand presence.
Social Media Specialist at Mythaq Marketing
July 1, 2024 - August 19, 2025
Managed accounts for clients across retail, real estate, and local services. Created bilingual posts and executed growth-driven social calendars. Conducted audience and competitor research to enhance campaign targeting.
Customer Experience Agent at E& (Etisalat), UAE
April 1, 2024 - August 19, 2025
Supported UAE-based customers, contributed to communication improvements and client satisfaction. Gained deep understanding of UAE consumer behavior and local service standards.
Digital Marketing & Retail Assistant at Al-Amal Clothes Co.
January 1, 2023 - August 19, 2025
Built the company's online presence from scratch, growing local reach and store traffic. Ran Facebook Ads aligned with online and offline promotions. Handled sales tracking, basic accounting, and product inventory support.
Social Media Marketing Specialist at Skylife Holidays
November 1, 2025 - Present
Develop creative content ideas and scripts tailored to travel audiences across platforms. Handle full content production from concept to publishing. Manage community interactions, respond to customer inquiries. Build and oversee monthly content calendars. Collaborate with design and video teams to produce high-performing campaigns. Collaborate with influencers for ongoing and future brand partnerships.
Social Media Account Executive at Orient Planet Group
May 1, 2025 - October 1, 2025
Manage key government and corporate accounts, owning day-to-day client communication and briefs. Coordinate between creative, content, and media teams to deliver on-brand campaigns and reports. Directed video content creation: writing scripts, giving direction, and ensuring brand tone. Oversee content calendars, approvals, and performance tracking across platforms.
Social Media Manager at Halla Travel
April 1, 2024 - April 1, 2025
Boosted app downloads by +40% via cross-platform campaigns. Created engaging travel content and optimized publishing schedules. Directed mobile-first video shoots and community engagement initiatives. Integrated offline events into digital strategy for brand amplification.
Social Media Specialist at Mythaq Marketing
April 1, 2023 - March 1, 2024
Built end-to-end social media strategy and content plans for multi-sector clients. Planned and ran paid campaigns across Meta (Facebook & Instagram), Snapchat, and TikTok. Developed bilingual content calendars, managed creatives, and optimized targeting/budgets. Conducted audience & competitor research; delivered performance reports and insights.
Digital Marketing & Retail Assistant at Al-Amal Clothes Co.
July 1, 2017 - January 1, 2023
Built online presence from scratch, growing local reach and store traffic. Ran Facebook Ads and aligned online/offline promos. Handled sales tracking, basic accounting, and product inventory support.
Social Media Manager at Skylife Holidays
November 1, 2025 - Present
Developed creative content ideas and scripts for travel audiences; managed end-to-end content production from concept to publishing; oversaw monthly content calendars; managed community interactions; collaborated with design and video teams to deliver high-performing campaigns; coordinated influencer partnerships for ongoing brand collaborations.
Social Media Specialist at Mythaq Marketing
April 1, 2022 - March 1, 2024
Built end-to-end social media strategy and content plans for multi-sector clients; planned and ran paid campaigns across Meta (Facebook & Instagram), Snapchat, and TikTok; developed bilingual content calendars, managed creatives, and optimized targeting and budgets; conducted audience and competitor research and delivered performance reports and insights.

Education

Bachelor of Commerce at Tanta University
June 1, 2016 - October 1, 2020
Digital Marketing Diploma at Canadian Chamber of Commerce, Cairo
August 1, 2023 - November 1, 2023
Bachelor of Commerce at Tanta University
June 1, 2016 - October 1, 2020
Digital Marketing Diploma at Canadian Chamber of Commerce, Cairo
August 1, 2023 - November 1, 2023
Bachelor of Commerce at Tanta University
June 1, 2016 - October 1, 2020
Digital Marketing Diploma at Canadian Chamber of Commerce, Cairo
August 1, 2023 - November 1, 2023
Bachelor of Commerce (English Section) at Tanta University
June 1, 2016 - October 1, 2020
Digital Marketing Diploma at Canadian Chamber of Commerce, Cairo
August 1, 2023 - November 1, 2023
Bachelor of Commerce (English Section) at Tanta University
June 1, 2016 - October 1, 2020
Digital Marketing Diploma at Canadian Chamber of Commerce, Cairo
August 1, 2023 - November 1, 2023

Qualifications

AI Fundamentals for Startups – Udemy
January 1, 2025 - August 17, 2025
Developing a Social Media Strategy — HubSpot Academy
January 1, 2025 - August 17, 2025
Digital Marketing Specialization — FWD
January 1, 2022 - August 17, 2025
English Language Course — E-Planet
January 1, 2018 - August 17, 2025
AI Fundamentals for Startups
January 1, 2025 - August 19, 2025
Developing a Social Media Strategy
January 1, 2025 - August 19, 2025
Digital Marketing Specialization
January 1, 2022 - August 19, 2025
English Language Course
January 1, 2018 - August 19, 2025
AI Fundamentals for Startups
January 1, 2025 - August 19, 2025
Developing a Social Media Strategy
January 1, 2025 - August 19, 2025
Digital Marketing Specialization
January 1, 2022 - August 19, 2025
English Language Course
January 1, 2018 - August 19, 2025
AI Fundamentals for Startups
January 1, 2025 - January 26, 2026
Developing a Social Media Strategy
January 1, 2025 - January 26, 2026
Digital Marketing Specialization
January 1, 2022 - January 26, 2026
English Language Course
January 1, 2018 - January 26, 2026
AI Fundamentals for Startups
January 1, 2025 - March 20, 2026
Developing a Social Media Strategy
January 1, 2025 - March 20, 2026
Digital Marketing Specialization
January 1, 2022 - March 20, 2026
English Language Course
January 1, 2018 - March 20, 2026

Industry Experience

Retail, Travel & Hospitality, Telecommunications, Consumer Goods, Professional Services, Real Estate & Construction, Government, Media & Entertainment