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I’m an Executive Producer and experiential marketing leader with 10+ years of experience bringing high-impact brand experiences to life across retail, culture, and entertainment. I’ve led end-to-end production for global brands, retail environments, and culture-driven moments, managing everything from creative development through execution. My work sits at the intersection of storytelling and operations, where strong ideas meet flawless delivery. I’m known for building systems, leading teams through ambiguity, and making complex productions feel seamless for both clients and audiences. Whether it’s a pop-up, live event, or large-scale activation, I focus on creating experiences that drive real engagement and leave a lasting impression.…I’m an Executive Producer and experiential marketing leader with 10+ years of experience bringing high-impact brand experiences to life across retail, culture, and entertainment. I’ve led end-to-end production for global brands, retail environments, and culture-driven moments, managing everything from creative development through execution. My work sits at the intersection of storytelling and operations, where strong ideas meet flawless delivery. I’m known for building systems, leading teams through ambiguity, and making complex productions feel seamless for both clients and audiences. Whether it’s a pop-up, live event, or large-scale activation, I focus on creating experiences that drive real engagement and leave a lasting impression.

Ahoefa Tetevi

Executive Producer, Production Manager, Creative Producer, +3

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I’m an Executive Producer and experiential marketing leader with 10+ years of experience bringing high-impact brand experiences to life across retail, culture, and entertainment. I’ve led end-to-end production for global brands, retail environments, and culture-driven moments, managing everything from creative development through execution. My work sits at the intersection of storytelling and operations, where strong ideas meet flawless delivery. I’m known for building systems, leading teams through ambiguity, and making complex productions feel seamless for both clients and audiences. Whether it’s a pop-up, live event, or large-scale activation, I focus on creating experiences that drive real engagement and leave a lasting impression.…I’m an Executive Producer and experiential marketing leader with 10+ years of experience bringing high-impact brand experiences to life across retail, culture, and entertainment. I’ve led end-to-end production for global brands, retail environments, and culture-driven moments, managing everything from creative development through execution. My work sits at the intersection of storytelling and operations, where strong ideas meet flawless delivery. I’m known for building systems, leading teams through ambiguity, and making complex productions feel seamless for both clients and audiences. Whether it’s a pop-up, live event, or large-scale activation, I focus on creating experiences that drive real engagement and leave a lasting impression.

Available to hire

I’m an Executive Producer and experiential marketing leader with 10+ years of experience bringing high-impact brand experiences to life across retail, culture, and entertainment.

I’ve led end-to-end production for global brands, retail environments, and culture-driven moments, managing everything from creative development through execution. My work sits at the intersection of storytelling and operations, where strong ideas meet flawless delivery.

I’m known for building systems, leading teams through ambiguity, and making complex productions feel seamless for both clients and audiences. Whether it’s a pop-up, live event, or large-scale activation, I focus on creating experiences that drive real engagement and leave a lasting impression.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Event Management Team Lead at FIRST AGENCY

May 1, 2025 - Present

Leading Google's flagship campus event operations, managing a team of 7 and delivering 150+ high-impact events quarterly, from C-level briefs to global product launches. Oversee end-to-end event workflow, real-time escalation, vendor coordination, and VIP experiences. Produced high-profile campus events including Made on YouTube, Google DeepMind Executive Series, Google Cloud CISO Briefings, ChromeOS Product Showcase, YouTube Shopping Summit.

Events Manager at Samsung

May 1, 2025 - Present

Brand Experience—leading global event marketing strategy for Samsung, managing 300+ live events and cultural programs annually, with a $5M+ budget. Developed diverse, consumer-facing experiential campaigns across music, fitness, art, and culinary; boosted brand affinity. Led talent curation and influencer engagement; built artist and sponsor partnerships to drive engagement.

Event Manager at Freelance (Global) - Roc Nation & Atlantic Records

June 1, 2022 - September 1, 2024

End-to-end production of high-profile events, including product launches, album release parties, and experiential activations for Roc Nation and Atlantic Records.

Producer / Partnerships at Capital Records

September 1, 2019 - June 1, 2022

Drove revenue through strategic partnerships, artist collaborations, influencer activations, and content development. Curated and managed influencer and talent relationships, creating impactful experiences that attracted international media attention and amplified brand recognition. Exceeded in managing talent across multiple events, increasing engagement and brand equity.

Production Manager at Apple

April 1, 2019 - September 1, 2019

Led the development and execution of Apple's flagship cultural program, Today at Apple, producing over 400 events featuring performances by global music icons. Managed strategic planning, relationships, logistics, and collaboration with store partners. Ideated and managed cultural and community program events, setting high-level strategies to ensure exceptional service and performance. Researched and implemented innovative solutions to enhance engagement at events; curated a diverse roster of social media influencers to align with trending themes.

Strategic Event & Marketing Leadership at Apple (Today at Apple)

September 1, 2014 - April 1, 2019

Led high-impact brand experiences and global event production; influencer and partnership development; digital marketing and social media strategy; stakeholder engagement and team leadership; budget management; vendor negotiation and contract management; trend analysis and market expansion; cross-functional leadership and talent development.

Global Event Manager at Roc Nation / Atlantic Records

June 20, 2022 - September 20, 2024

Freelance end-to-end production of high-profile events, product launches, album release parties, and experiential activations for Roc Nation and Atlantic Records; led influencer partnerships, artist collaborations, influencer activations, and content development to expand global reach and media attention.

Work Experience Lead at Capitol Records / Republic Records

September 20, 2019 - June 20, 2022

Drove revenue through strategic partnerships, artist collaborations, influencer activations, and content development; curated and managed influencer and talent relationships; created experiences attracting international media attention and amplified brand recognition.

Retail Marketing Events Producer at Apple Music

September 20, 2014 - April 20, 2019

Delivered global marketing strategies and high-visibility live events, including international artist showcases and experiential workshops; increased engagement across Apple Music platforms; fostered cross-functional collaboration with retail marketing, talent management, and social media teams; produced high-profile campaigns in collaboration with top artists.