Senior Marketing Manager at Overlay 360 Ltd. (Event Management)

Managed end-to-end project execution, including client pitching, concept development, 3D design coordination, branding implementation, logistics management, and events stall execution. Worked closely with clients and internal teams to ensure creative concepts were transformed into impactful brand experiences while maintaining project timelines, quality standards, and operational efficiency.

Executive (Social Media) at Overlay 360 Ltd. (Event Management)

Led social media strategy and content production to increase audience engagement and brand visibility across digital channels.

Executive (Brand & Social Media) at Overlay 360 Ltd. (Event Management)

Drove brand and social media initiatives, developed content calendars, and coordinated campaigns with design and marketing teams.

Executive (Brand & Social Media) at Daraz

Develop and execute comprehensive brand strategies that align with the company's vision, values, and goals. Ensure consistent brand messaging, tone, and visual identity across all communication channels. Monitor industry trends and competitor activities to identify opportunities for differentiation and innovation. Manage and oversee the company's social media accounts (e.g., Facebook, Instagram, TikTok, YouTube) to maintain a cohesive online presence. Create and curate engaging, relevant, and timely content that resonates with the target audience. Develop and manage a content calendar, scheduling posts and monitoring social media trends. Collaborate with design and content teams to ensure visual consistency and brand adherence. Monitor (KPIs) to assess the effectiveness of social media campaigns and branding initiatives. Generate regular reports on engagement metrics, audience growth, and trends, providing insights for continuous improvement. Work closely with marketing, public relations, and creative teams to integrate branding efforts with broader marketing strategies. Collaborate with influencers, partners, and stakeholders to amplify brand exposure and reach.