Conducted heuristic evaluation identifying 10 usability issues, informing successful redesign strategy for higher engagement and retention. Led competitive analysis of 6 math-driven sites, brand vision, and product objectives. Utilized AI tools for visual design to expedite research, ideation, and prototyping for landing page redesigns, collaborating with developer. Created user empathy map and redesigned landing page for a more engaging, intuitive user flow to keep users motivated to explore the website.

UX Design Apprentice at Eloomin

January 1, 2025 - Present

Led collaborative sessions to define brand story, mission, and vision, improving user experience, onboarding flow and reducing drop-off. Audited user onboarding; resolved 8 usability issues through redesigned user flows. Designed web landing page wireframes and emotionally resonant assets using AI tools. Simplified feature flows and documented reusable UI for a unified design system.

UX Design Apprentice at Bridgegood

August 1, 2024 - August 23, 2025

Created a social networking mobile app supporting POC creatives in tech through end-to-end design sprint process from research, ideation, discovery to prototyping.

Lead Project Designer at DES Architects + Engineers

June 1, 2024 - August 23, 2025

Led end-to-end office redesign projects from discovery through launch, conducting user interviews, design strategy, visualization, and stakeholder coordination. Designed immersive gamer convention booth using spatial storytelling principles. Mentored junior designers and facilitated cross-functional design reviews.