Available to hire
I am a creative individual who has passion and pride for my work. Clever, imaginative design and successful brand communication are always a goal. I like taking ordinary ideas and propelling them into extraordinary products. Being innovative and detailed is a must. Through teamwork and organized planning, we can meet tight deadlines while maintaining a fun & creative atmosphere.
Experience Level
Expert
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Language
English
Fluent
Spanish; Castilian
Advanced
Work Experience
Graphic Designer at Parlux Fragrances, LLC
July 1, 2016 - September 5, 2025Managed junior designers and freelancers; led gift-set designs for multiple brands; researched the latest color, fashion, material and design trends; collaborated with cross-functional teams (marketing, engineering) to meet business objectives; assisted in brand guidelines and enforcing brand identity; rendered concepts for bottles, tubes, cartons, gift sets and GWPs; collaborated with vendors to prototype/ comps; created print-ready artwork; oversaw pre-production, print press and glass/bottle runs; designed logos, print collateral, packaging, POP displays and web/e-commerce assets for domestic and international sales; led product photography shoots and post-production coordination.
Senior Graphic Designer | Art Director, Global Team at CND & REVLON Brand
July 1, 2023 - September 5, 2025Hired and led the Global Design Team; implemented and oversaw branding initiatives across local, digital, consumer and outsourced teams; collaborated with Marketing, Digital, Engineering and Consumer departments to meet business objectives; established processes and brand guidelines; rebranded packaging, logos, ads, imagery and videos; presented evolution ideas to stakeholders; researched current color, fashion, materials and design trends; brainstormed and executed high-volume projects.
Creative Lead at Falic Fashion Group
February 1, 2025 - September 5, 2025Established new processes and strategies to organize and address existing creative problems; developed and enforced brand guidelines across portfolios; managed tight deadlines with high product volume; designed new fragrance bottles and oversaw production; rendered and built print-ready artwork for cartons, gift sets, bottle deco, tube deco, logos and ads; partnered with vendors to prototype/comps and GWPs; led product photo shoots with mood boards and art direction; supervised post-production.
Graphic Designer | Art Director at Freelance
January 1, 2008 - PresentCreated and produced invitations, monograms, stamps, table numbers and other printed goods; designed brand identity including logos, business cards, flyers and social media assets for small businesses; produced packaging concepts, renderings and mechanicals; directed product and model photoshoots; provided print collateral for events and e-commerce; worked on various packaging and branding projects.
Creative Lead at Falic Fashion Group
February 1, 2025 - September 5, 2025Established new processes and strategies to organize and address existing creative problems; developed and enforced brand guidelines across portfolios; managed tight deadlines with high product volume; designed fragrance bottles and packaging deco; oversaw prototypes/comps and GWPs; led product photo shoots with mood boards and art direction; managed post-production by reviewing photo-retouching and video editing.
Senior Graphic Designer | Art Director, Global Team at CND & REVLON Brand
July 1, 2023 - September 5, 2025Hired and led a Global Design Team; implemented branding initiatives for Local, Digital, Consumer and Outsourced Design Teams; collaborated with Marketing, Digital, Engineering and Consumer Departments to meet brand objectives; established processes and brand guidelines; rebranded packaging; presented ideas to Global Marketing with clear evolution examples; researched trends and brainstormed ideas for bottles, cartons and gift sets.
Graphic Designer at Parlux Fragrances, LLC
July 1, 2016 - September 5, 2025Managed junior designers and freelancers; led gift-set designs for Luxe & Mass brands; researched color, fashion, material and design trends; collaborated with cross-functional teams to meet business objectives; created brand guidelines; rendered concepts for bottles, tubes, cartons, gift sets and GWPs; coordinated prototypes/comps with vendors; managed print-ready artwork and pre-production/production runs; designed logos, print collateral, POP displays and e-commerce/web collateral for Domestic and International Sales.
Graphic Designer | Art Director at Freelance
January 1, 2008 - PresentCreated invitations and related stationery; designed brand identities including logos, business cards, flyers, ads, and social media assets for small businesses; produced packaging concepts, renderings and mechanicals for various clients; directed product and model photoshoots.
Education
Bachelor of Fine Arts in Visual Communications, concentration in Graphic Design at American InterContinental University
January 11, 2030 - March 1, 2008Bachelor of Fine Arts in Visual Communications (Graphic Design) at American InterContinental University
January 11, 2030 - March 1, 2008Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Retail, Manufacturing, Professional Services
Experience Level
Expert
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