AM

I am a Digital Marketing Specialist with over 5 years of experience driving growth through SEO, performance marketing, social media, email, CRM, and marketing automation.

About

I am a Digital Marketing Specialist with over 5 years of experience driving growth through SEO, performance marketing, social media, email, CRM, and marketing automation. I design full-funnel strategies that expand reach, deepen engagement, and boost ROI while aligning campaigns with business goals.

Passionate about turning data into action, I create compelling content and high-converting assets, optimize content journeys, and collaborate with cross-functional teams to deliver measurable results.

  • 5 years' experience
  • Joined January 2026

Languages

  • EnglishAdvanced
  • UrduAdvanced
  • HindiAdvanced

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Professional Services

Work experience· 6 roles

Marketing, Sales and Content Strategist · EmumbaJun 2025 – Nov 2025 · 6 mos

Led a LinkedIn marketing and SEO-focused content strategy to drive brand growth and generate leads. Built high-converting assets including white papers, case studies, landing pages, and website copy. Conducted audits and optimized content funnels for visibility, engagement, and conversion. Developed content maps, social media calendars, sales funnels, and cold outreach email sequences.

SEO and Digital Marketing Consultant (Part-time) · Rapidev | NUST, IslamabadOct 2024 – Feb 2025 · 5 mos

Developed and executed SEO, social media, and digital strategies to drive visibility and growth. Created ICPs, go-to-market strategies, USPs, and audience targeting across multiple products. Conducted website audits, optimized content, and managed campaign performance using SEMrush and Google Analytics. Led product pitch creation and messaging alignment across marketing channels.

Digital Marketing and Content Specialist · S&P GlobalOct 2024 – Jun 2025 · 9 mos

Managed high-performing ad campaigns across Google, LinkedIn, and Meta platforms; created SEO-optimized blogs, case studies, and landing pages to boost traffic and engagement; managed WordPress publications, site updates, technical SEO, and on-page optimization; executed targeted email campaigns for lead generation and customer retention; oversaw social media strategy and brand visibility; utilized SEMrush, SurferSEO, and GHL CRM to monitor performance, optimize content, and automate workflows.

Team Lead Digital Marketing · Rapidev | NUST, IslamabadMay 2024 – Sep 2024 · 5 mos
Digital Marketing Executive · MG ApparelJun 2023 – Apr 2024 · 11 mos
Digital Marketing Executive · TechBull MediaJun 2020 – May 2023 · 3 yrs

Education

Bachelor of Science in Bioinformatics · COMSATS University Islamabad, Islamabad Campus, Pakistan2019 – 2023

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