Available to hire
I am a Digital Marketing Specialist with over 5 years of experience driving growth through SEO, performance marketing, social media, email, CRM, and marketing automation. I design full-funnel strategies that expand reach, deepen engagement, and boost ROI while aligning campaigns with business goals.
Passionate about turning data into action, I create compelling content and high-converting assets, optimize content journeys, and collaborate with cross-functional teams to deliver measurable results.
Skills
Language
English
Advanced
Urdu
Advanced
Hindi
Advanced
Work Experience
Marketing, Sales and Content Strategist at Emumba
June 1, 2025 - November 1, 2025Led a LinkedIn marketing and SEO-focused content strategy to drive brand growth and generate leads. Built high-converting assets including white papers, case studies, landing pages, and website copy. Conducted audits and optimized content funnels for visibility, engagement, and conversion. Developed content maps, social media calendars, sales funnels, and cold outreach email sequences.
Digital Marketing and Content Specialist at S&P Global
October 1, 2024 - June 1, 2025Managed high-performing ad campaigns across Google, LinkedIn, and Meta platforms; created SEO-optimized blogs, case studies, and landing pages to boost traffic and engagement; managed WordPress publications, site updates, technical SEO, and on-page optimization; executed targeted email campaigns for lead generation and customer retention; oversaw social media strategy and brand visibility; utilized SEMrush, SurferSEO, and GHL CRM to monitor performance, optimize content, and automate workflows.
SEO and Digital Marketing Consultant (Part-time) at Rapidev | NUST, Islamabad
October 1, 2024 - February 1, 2025Developed and executed SEO, social media, and digital strategies to drive visibility and growth. Created ICPs, go-to-market strategies, USPs, and audience targeting across multiple products. Conducted website audits, optimized content, and managed campaign performance using SEMrush and Google Analytics. Led product pitch creation and messaging alignment across marketing channels.
Team Lead Digital Marketing at Rapidev | NUST, Islamabad
May 1, 2024 - September 1, 2024Led and managed a digital marketing team, oversaw SEO, social media, content marketing, and product strategies to drive business growth. Conducted in-depth product research, competitor analysis, and market trend evaluations to develop impactful marketing strategies and product pitches. Ran and optimized paid advertising campaigns across multiple platforms to drive traffic, engagement, and conversions. Established clear KPIs for team members, monitoring progress regularly to ensure alignment with overall objectives.
Digital Marketing Executive at MG Apparel
June 1, 2023 - April 1, 2024Planned and executed web, SEO, database marketing and social media advertising campaigns. Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks. Increased website traffic by implementing SEO strategies and keyword research. Grew social media following with strategic outreach, influencer partnerships, and engaging content curation.
Digital Marketing Executive at TechBull Media
June 1, 2020 - May 1, 2023Managed and led the social media management team, spearheaded successful Google Ads campaigns, and implemented effective SEO strategies. Oversaw email marketing campaigns and Google My Business accounts. Managed marketing team, work pressure and task deadlines effectively. Solved marketing-related problems including WordPress backend, Technical SEO, Off-Page SEO, Publishing Blogs, and Social Media Campaigns.
Education
Bachelor of Science in Bioinformatics at COMSATS University Islamabad, Islamabad Campus, Pakistan
September 1, 2019 - June 1, 2023Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services
Skills
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