Hi, I’m Aishwarya Borade, a Instagram content creator and social media strategist focused on women's and kids wellness brands. With 3+ years of professional design experience, I develop emotionally intelligent, scroll-stopping reels and content for a predominantly female audience across the US, UK, and Canada. I craft weekly content ideas, write captions and scripts, and produce reels, static posts, and carousels that build trust and community. I collaborate closely with brands to ensure authentic messaging and a calm, empathetic brand voice that resonates with everyday life.

Aishwarya Borade

Hi, I’m Aishwarya Borade, a Instagram content creator and social media strategist focused on women's and kids wellness brands. With 3+ years of professional design experience, I develop emotionally intelligent, scroll-stopping reels and content for a predominantly female audience across the US, UK, and Canada. I craft weekly content ideas, write captions and scripts, and produce reels, static posts, and carousels that build trust and community. I collaborate closely with brands to ensure authentic messaging and a calm, empathetic brand voice that resonates with everyday life.

Available to hire

Hi, I’m Aishwarya Borade, a Instagram content creator and social media strategist focused on women’s and kids wellness brands. With 3+ years of professional design experience, I develop emotionally intelligent, scroll-stopping reels and content for a predominantly female audience across the US, UK, and Canada.

I craft weekly content ideas, write captions and scripts, and produce reels, static posts, and carousels that build trust and community. I collaborate closely with brands to ensure authentic messaging and a calm, empathetic brand voice that resonates with everyday life.

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Language

English
Fluent

Work Experience

UI Designer at Dentsu (Honda & Acura)
April 1, 2022 - November 5, 2025
Created Honda’s design system and launched 50+ vehicle model pages (2022–present). Designed web/mobile UI for trims, e-commerce, and features like HondaLink and Alexa. Defined brand visual language with parallax effects, iconography, and accessibility. Delivered components in Figma and presented designs to stakeholders.
UI Designer at Dentsu (Parkland/Journie Rewards App & Yakult)
April 1, 2022 - November 5, 2025
Designed the complete app experience for 1M+ users with a 4.8★ rating. Built and documented atomic design systems aligned with Material Design. Focused on usability, animation, and visual hierarchy for intuitive journeys. Led mobile/web UI revamps for Yakult’s brand and e-commerce storytelling, and created layouts for About Us and product pages with strong brand alignment.
Graphic Designer at Helly Hansen & Mark’s
December 31, 2021 - December 31, 2021
Created seamless graphic print artworks for women’s active wear and men’s wear for Spring/Summer and Fall/Winter 2021, 2022 collections using Adobe Photoshop & Illustrator. Conducted brand research to identify aesthetics like colors and patterns and ensure cohesive brand representation across print and digital.
Content Creator / Social Media & Digital Marketing Specialist at Mom.in.a.million
March 31, 2022 - November 4, 2025
Design and produce on-brand content (Reels, Stories, carousels, GIFs, memes) for Instagram, TikTok, YouTube, Pinterest, and Facebook. Collaborated with 50+ brands for UGC, paid/sponsored, and affiliate content. Created short-form videos with animated overlays and trending formats to support campaigns and growth. Maintained brand voice and color palette; active Amazon Influencer and Associate with affiliate storefronts and product-linked content.
UI/UX Designer at Dentsu (Honda & Acura)
January 1, 2022 - November 5, 2025
Created Honda’s design system, launching 50+ vehicle model pages (2022–2024). Designed web/mobile UI for trims, e-commerce, and features like HondaLink, Alexa. Defined brand visual language (parallax, iconography, accessibility). Delivered components in Figma; conducted presentations to stakeholders.
UI Designer at Dentsu: Parkland (Journie Rewards App) | Yakult
January 1, 2022 - November 5, 2025
Designed the complete app experience for 1M+ users with a 4.8★ rating. Built and documented atomic design systems aligned with Material Design. Focused on usability, animation, and visual hierarchy for intuitive journeys. Led mobile/web UI revamp for Yakult’s brand and e-commerce storytelling. Created layouts for “About Us,” and product pages with strong brand alignment.
Graphic Designer at Helly Hansen & Marks
December 31, 2022 - December 31, 2022
Created seamless graphic print artworks for women’s active wear & men's wear spring/summer & fall/winter 2021, 2022 collections on Adobe Photoshop & Illustrator. Conducted brand research to identify brand aesthetics like colors, abstract patterns & visual elements and develop best practices for implementing these elements consistently across both print and digital mediums, ensuring cohesive brand representation.
Content Creator / Social Media Marketing Specialist at Mom.in.a.million
December 31, 2021 - November 4, 2025
Brands Design and produce on-brand content (Reels, Stories, carousels, GIFs, memes) for Instagram, TikTok, YouTube, Pinterest, & Facebook. Collaborated with 50+ brands across beauty, wellness, motherhood, and lifestyle for UGC, paid/sponsored posts, and affiliate content. Created short-form videos with animated overlays and trending formats to support campaigns and drive engagement. Maintained brand voice, color palette while promoting products authentically. Retouched & resized creatives for digital channels, optimized for production. Active Amazon Influencer and Associate, generating affiliate revenue through curated storefronts and product-linked content.
Instagram Content Creator and Social Media Strategist at Mom.in.a.Million
February 1, 2023 - Present
Built a reels-first content strategy for a women's lifestyle and wellness platform, growing to 3.5M monthly reach with a 9.2% engagement rate (entirely organic). Led weekly content planning, captions and short-form scripting; created or directed reels, static posts, and carousels; refined messaging based on performance data and audience feedback.

Education

B.Des – Industrial Design at National Institute of Design
January 1, 2010 - January 1, 2014
Certificate, User Experience Design at Emily Carr University of Art and Design
January 1, 2021 - April 16, 2026
B.Des – Industrial Design at Emily Carr University
January 11, 2030 - November 5, 2025

Qualifications

User Experience Certification
January 11, 2030 - November 5, 2025
Certificate, User Experience Design
January 1, 2021 - April 16, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Education, Professional Services, Healthcare