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Hi, I’m Luís Cardoso. I’m a marketing leader with 20+ years of experience driving digital transformation, omnichannel strategies, and AI-powered marketing across Pharma, Automotive, FMCG, and Tech. I love turning bold ideas into measurable growth and building strong employer brands while delivering tangible results.\n\nI thrive in cross-functional, international teams and am fluent in multiple languages. My passion is crafting practical go-to-market plans, launching new brands, and optimizing digital engagement through data-driven storytelling and aligned stakeholder collaboration.…Hi, I’m Luís Cardoso. I’m a marketing leader with 20+ years of experience driving digital transformation, omnichannel strategies, and AI-powered marketing across Pharma, Automotive, FMCG, and Tech. I love turning bold ideas into measurable growth and building strong employer brands while delivering tangible results.\n\nI thrive in cross-functional, international teams and am fluent in multiple languages. My passion is crafting practical go-to-market plans, launching new brands, and optimizing digital engagement through data-driven storytelling and aligned stakeholder collaboration.

Luís Cardoso

Marketing Strategist, Brand Strategist, Content Strategist, +5

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Hi, I’m Luís Cardoso. I’m a marketing leader with 20+ years of experience driving digital transformation, omnichannel strategies, and AI-powered marketing across Pharma, Automotive, FMCG, and Tech. I love turning bold ideas into measurable growth and building strong employer brands while delivering tangible results.\n\nI thrive in cross-functional, international teams and am fluent in multiple languages. My passion is crafting practical go-to-market plans, launching new brands, and optimizing digital engagement through data-driven storytelling and aligned stakeholder collaboration.…Hi, I’m Luís Cardoso. I’m a marketing leader with 20+ years of experience driving digital transformation, omnichannel strategies, and AI-powered marketing across Pharma, Automotive, FMCG, and Tech. I love turning bold ideas into measurable growth and building strong employer brands while delivering tangible results.\n\nI thrive in cross-functional, international teams and am fluent in multiple languages. My passion is crafting practical go-to-market plans, launching new brands, and optimizing digital engagement through data-driven storytelling and aligned stakeholder collaboration.

Available to hire

Hi, I’m Luís Cardoso. I’m a marketing leader with 20+ years of experience driving digital transformation, omnichannel strategies, and AI-powered marketing across Pharma, Automotive, FMCG, and Tech. I love turning bold ideas into measurable growth and building strong employer brands while delivering tangible results.\n\nI thrive in cross-functional, international teams and am fluent in multiple languages. My passion is crafting practical go-to-market plans, launching new brands, and optimizing digital engagement through data-driven storytelling and aligned stakeholder collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

German

Fluent

French

Advanced

Spanish; Castilian

Advanced

Work Experience

Sr. Customer Engagement Specialist at Bristol Myers Squibb GmbH

January 1, 2021 - December 31, 2024

Led Zeposia® digital launch and omnichannel engagement achieving 80% HCP adoption; managed a €0.5M budget; launched high-impact web properties and omnichannel programs; reduced HCP registration time by 90%; co-organized Customer Engagement Day and weekly engagement clinics.

Digital Innovation Manager at Roche Pharma AG

January 1, 2016 - December 31, 2018

Led digital launches and omnichannel engagement in oncology & immunotherapy; upgraded e-detailing platform; launched HCP portal and mobile app for oncologists; improved digital engagement metrics and access to information.

Marketing & Communications Manager at Autonomous Intelligent Driving GmbH (VW Group)

January 1, 2018 - December 31, 2020

Built corporate identity and employer branding from scratch; positioned AID among top tech employers; oversaw €1M budget; led a 2-person team; organized 30+ tech events and global brand rollout.

New Media & Digital Marketing Manager at HEINEKEN PORTUGAL (SCC)

January 1, 2011 - December 31, 2014

Defined digital strategy for Heineken in Portugal; led digital campaigns and integrated marketing communications to improve online presence and campaign effectiveness.

Head of Marketing at PARTEC AG

January 1, 2025 - Present

Redefined go-to-market strategy and brand positioning in AI, quantum computing, and HPC; developed corporate narrative, marketing roadmap, and messaging for international expansion.

Digital Marketing & Social Media Freelancer at Self-Employed / Freelancer

January 1, 2015 - December 31, 2016

Delivered digital marketing and social media projects for startups and brands; built portfolio and accelerated early-stage growth.

Senior Account & Project Manager at Outbox Activism

January 1, 2008 - December 31, 2010

Managed client relationships and projects for activism-focused campaigns; coordinated cross-functional teams and timelines.

Founder & CEO at Netamorphose Design & Multimedia

January 1, 1998 - December 31, 2007

Founded and managed a multi-award design and multimedia agency delivering branding, design, and digital content solutions.

PR Account Manager at Emirec Communications

January 1, 1995 - December 31, 1998

Managed public relations accounts and campaigns for various clients; developed media relations and press strategies.

Founder & Consultant at AITIVIST (Next Level AI Marketing)

January 1, 2025 - Present

Founded and led Next Level AI Marketing, integrating AI-powered strategies with omnichannel digital marketing to deliver high-impact campaigns and grow client value. Built a foundation for AI-driven marketing solutions and brand positioning.

Marketing & Communications Manager at Autonomous Intelligent Driving GmbH (Audi/VW Group)

January 1, 2018 - December 31, 2020

Built corporate identity from scratch; positioned AID as an attractive software employer; led cross-functional comms and events.

Digital Marketing & Social Media Freelancer at Freelance

January 1, 2015 - December 31, 2016

Delivered freelance digital marketing and social media campaigns with a focus on ROI and performance for diverse clients.

PR Account Manager at EIR EC Communications

January 1, 1995 - December 31, 1998

Led PR campaigns and media relations; contributed to brand narratives and communication strategy.

Founder & Consultant at Next Level AI Marketing

January 1, 2025 - Present

Merges AI-powered marketing with branding to help organizations transform corporate brands and employer branding across global markets.

Senior Customer Engagement Specialist at Bristol Myers Squibb

January 1, 2021 - December 31, 2024

Led Zeposia digital launch and omnichannel engagement with 80% HCP adoption; managed budgets (€0.5–€1.5M); delivered ROIs and global brand rollout.

Marketing & Communications Manager at VW Group GmbH

January 1, 2018 - December 31, 2020

Led marketing and communications for autonomous software development; built corporate identity and employer branding; managed global brand rollout and multi-geo campaigns.

Digital Marketing & Social Media Freelancer at Self-employed

January 1, 2015 - December 31, 2016

Delivered digital marketing and social media campaigns for multiple clients across sectors; boosted organic reach and engagement.

PR Account Manager at EMIR EC Communications

January 1, 1995 - December 31, 1998

Managed public relations campaigns and supported brand communications across clients.