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I'm Luís Cardoso, a Marketing Leader blending AI-powered marketing, omnichannel strategies and cross-functional leadership to drive measurable growth across pharma, automotive, FMCG and tech. I build robust go-to-market programs, scale brands and optimize digital engagement with a focus on ROI and sustainable impact. Based in Munich with ties to Lisbon and Thessaloniki, I turn complex data into clear narratives, craft employer brands and guide multi-market campaigns from go-to-market to customer engagement. I enjoy mentoring teams, driving cross-functional collaboration and exploring new AI-enabled ways to create meaningful customer experiences.…I'm Luís Cardoso, a Marketing Leader blending AI-powered marketing, omnichannel strategies and cross-functional leadership to drive measurable growth across pharma, automotive, FMCG and tech. I build robust go-to-market programs, scale brands and optimize digital engagement with a focus on ROI and sustainable impact. Based in Munich with ties to Lisbon and Thessaloniki, I turn complex data into clear narratives, craft employer brands and guide multi-market campaigns from go-to-market to customer engagement. I enjoy mentoring teams, driving cross-functional collaboration and exploring new AI-enabled ways to create meaningful customer experiences.

Luís Cardoso

Marketing Strategist, Brand Strategist, Content Strategist, +7

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I'm Luís Cardoso, a Marketing Leader blending AI-powered marketing, omnichannel strategies and cross-functional leadership to drive measurable growth across pharma, automotive, FMCG and tech. I build robust go-to-market programs, scale brands and optimize digital engagement with a focus on ROI and sustainable impact. Based in Munich with ties to Lisbon and Thessaloniki, I turn complex data into clear narratives, craft employer brands and guide multi-market campaigns from go-to-market to customer engagement. I enjoy mentoring teams, driving cross-functional collaboration and exploring new AI-enabled ways to create meaningful customer experiences.…I'm Luís Cardoso, a Marketing Leader blending AI-powered marketing, omnichannel strategies and cross-functional leadership to drive measurable growth across pharma, automotive, FMCG and tech. I build robust go-to-market programs, scale brands and optimize digital engagement with a focus on ROI and sustainable impact. Based in Munich with ties to Lisbon and Thessaloniki, I turn complex data into clear narratives, craft employer brands and guide multi-market campaigns from go-to-market to customer engagement. I enjoy mentoring teams, driving cross-functional collaboration and exploring new AI-enabled ways to create meaningful customer experiences.

Available to hire

I’m Luís Cardoso, a Marketing Leader blending AI-powered marketing, omnichannel strategies and cross-functional leadership to drive measurable growth across pharma, automotive, FMCG and tech. I build robust go-to-market programs, scale brands and optimize digital engagement with a focus on ROI and sustainable impact.

Based in Munich with ties to Lisbon and Thessaloniki, I turn complex data into clear narratives, craft employer brands and guide multi-market campaigns from go-to-market to customer engagement. I enjoy mentoring teams, driving cross-functional collaboration and exploring new AI-enabled ways to create meaningful customer experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

German

Fluent

French

Advanced

Spanish; Castilian

Advanced

Work Experience

Sr. Customer Engagement Specialist at Bristol Myers Squibb GmbH

January 1, 2021 - December 31, 2024

Led Zeposia® digital launch and omnichannel engagement achieving 80% HCP adoption; managed a €0.5M budget; launched high-impact web properties and omnichannel programs; reduced HCP registration time by 90%; co-organized Customer Engagement Day and weekly engagement clinics.

Digital Innovation Manager at Roche Pharma AG

January 1, 2016 - December 31, 2018

Led digital launches and omnichannel engagement in oncology & immunotherapy; upgraded e-detailing platform; launched HCP portal and mobile app for oncologists; improved digital engagement metrics and access to information.

Marketing & Communications Manager at Autonomous Intelligent Driving GmbH (VW Group)

January 1, 2018 - December 31, 2020

Built corporate identity and employer branding from scratch; positioned AID among top tech employers; oversaw €1M budget; led a 2-person team; organized 30+ tech events and global brand rollout.

New Media & Digital Marketing Manager at HEINEKEN PORTUGAL (SCC)

January 1, 2011 - December 31, 2014

Defined digital strategy for Heineken in Portugal; led digital campaigns and integrated marketing communications to improve online presence and campaign effectiveness.

Head of Marketing at PARTEC AG

January 1, 2025 - Present

Redefined go-to-market strategy and brand positioning in AI, quantum computing, and HPC; developed corporate narrative, marketing roadmap, and messaging for international expansion.

Digital Marketing & Social Media Freelancer at Self-Employed / Freelancer

January 1, 2015 - December 31, 2016

Delivered digital marketing and social media projects for startups and brands; built portfolio and accelerated early-stage growth.

Senior Account & Project Manager at Outbox Activism

January 1, 2008 - December 31, 2010

Managed client relationships and projects for activism-focused campaigns; coordinated cross-functional teams and timelines.

Founder & CEO at Netamorphose Design & Multimedia

January 1, 1998 - December 31, 2007

Founded and managed a multi-award design and multimedia agency delivering branding, design, and digital content solutions.

PR Account Manager at Emirec Communications

January 1, 1995 - December 31, 1998

Managed public relations accounts and campaigns for various clients; developed media relations and press strategies.

Founder & Consultant at AITIVIST (Next Level AI Marketing)

January 1, 2025 - Present

Founded and led Next Level AI Marketing, integrating AI-powered strategies with omnichannel digital marketing to deliver high-impact campaigns and grow client value. Built a foundation for AI-driven marketing solutions and brand positioning.

Marketing & Communications Manager at Autonomous Intelligent Driving GmbH (Audi/VW Group)

January 1, 2018 - December 31, 2020

Built corporate identity from scratch; positioned AID as an attractive software employer; led cross-functional comms and events.

Digital Marketing & Social Media Freelancer at Freelance

January 1, 2015 - December 31, 2016

Delivered freelance digital marketing and social media campaigns with a focus on ROI and performance for diverse clients.

PR Account Manager at EIR EC Communications

January 1, 1995 - December 31, 1998

Led PR campaigns and media relations; contributed to brand narratives and communication strategy.

Founder & Consultant at Next Level AI Marketing

January 1, 2025 - Present

Merges AI-powered marketing with branding to help organizations transform corporate brands and employer branding across global markets.

Senior Customer Engagement Specialist at Bristol Myers Squibb

January 1, 2021 - December 31, 2024

Led Zeposia digital launch and omnichannel engagement with 80% HCP adoption; managed budgets (€0.5–€1.5M); delivered ROIs and global brand rollout.

Marketing & Communications Manager at VW Group GmbH

January 1, 2018 - December 31, 2020

Led marketing and communications for autonomous software development; built corporate identity and employer branding; managed global brand rollout and multi-geo campaigns.

Digital Marketing & Social Media Freelancer at Self-employed

January 1, 2015 - December 31, 2016

Delivered digital marketing and social media campaigns for multiple clients across sectors; boosted organic reach and engagement.

PR Account Manager at EMIR EC Communications

January 1, 1995 - December 31, 1998

Managed public relations campaigns and supported brand communications across clients.

Founder & Consultant at AI.TIVIST

January 1, 2025 - Present

Founder & consultant delivering Next Level AI Marketing, AI-powered omnichannel campaigns and employer branding initiatives across Pharma, Automotive, FMCG and Tech. Builds cross-functional teams to achieve high ROI and measurable growth.

Head of Marketing at PARTECAG

January 1, 2025 - Present

Redefined go-to-market strategy and brand positioning in AI and HPC markets; developed corporate narrative, marketing roadmap and international expansion messaging.

Senior Customer Engagement Specialist at BRISTOL MYERS SQUIBB GMBH

January 1, 2021 - December 31, 2024

Led omnichannel customer engagement for immunology and oncology portfolios; built CRM-driven campaigns with Veeva and Salesforce, delivering improved engagement and ROI.

Digital Marketing & Social Media Freelancer at Self-employed / Freelance

January 1, 2015 - December 31, 2016

Delivered digital marketing and social media strategies for multiple clients; built campaigns across platforms and measured ROI.