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Hi there! I’m Ajay Malik Sr., a performance-focused digital marketing professional with a proven track record helping brands scale through data-driven strategies. I specialize in paid media, e-commerce growth, and cross-channel growth initiatives, always aligning marketing with core business goals. I thrive on turning data into actionable insights, optimizing ROI across Google, Meta, TikTok, and Bing Ads, and driving sustainable growth for both D2C and marketplace brands. I love collaborating with product, analytics, and creative teams to craft measurable campaigns that boost visibility, conversions, and customer value while continuously testing and learning.…Hi there! I’m Ajay Malik Sr., a performance-focused digital marketing professional with a proven track record helping brands scale through data-driven strategies. I specialize in paid media, e-commerce growth, and cross-channel growth initiatives, always aligning marketing with core business goals. I thrive on turning data into actionable insights, optimizing ROI across Google, Meta, TikTok, and Bing Ads, and driving sustainable growth for both D2C and marketplace brands. I love collaborating with product, analytics, and creative teams to craft measurable campaigns that boost visibility, conversions, and customer value while continuously testing and learning.

Ajay Malik

Digital Marketer, Performance Marketer, Growth Marketer, +2

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Hi there! I’m Ajay Malik Sr., a performance-focused digital marketing professional with a proven track record helping brands scale through data-driven strategies. I specialize in paid media, e-commerce growth, and cross-channel growth initiatives, always aligning marketing with core business goals. I thrive on turning data into actionable insights, optimizing ROI across Google, Meta, TikTok, and Bing Ads, and driving sustainable growth for both D2C and marketplace brands. I love collaborating with product, analytics, and creative teams to craft measurable campaigns that boost visibility, conversions, and customer value while continuously testing and learning.…Hi there! I’m Ajay Malik Sr., a performance-focused digital marketing professional with a proven track record helping brands scale through data-driven strategies. I specialize in paid media, e-commerce growth, and cross-channel growth initiatives, always aligning marketing with core business goals. I thrive on turning data into actionable insights, optimizing ROI across Google, Meta, TikTok, and Bing Ads, and driving sustainable growth for both D2C and marketplace brands. I love collaborating with product, analytics, and creative teams to craft measurable campaigns that boost visibility, conversions, and customer value while continuously testing and learning.

Available to hire

Hi there! I’m Ajay Malik Sr., a performance-focused digital marketing professional with a proven track record helping brands scale through data-driven strategies. I specialize in paid media, e-commerce growth, and cross-channel growth initiatives, always aligning marketing with core business goals.

I thrive on turning data into actionable insights, optimizing ROI across Google, Meta, TikTok, and Bing Ads, and driving sustainable growth for both D2C and marketplace brands. I love collaborating with product, analytics, and creative teams to craft measurable campaigns that boost visibility, conversions, and customer value while continuously testing and learning.

Skills

Google Ads

SEO

Email Marketing

Experience Level

Google Ads

Expert

SEO

Expert

Email Marketing

Expert

Language

English

Fluent

Hindi

Fluent

Panjabi, Punjabi

Fluent

Work Experience

Digital Marketing Manager at Barker Shoes Ltd

November 1, 2005 - Present

Spearheaded digital marketing, e-commerce sales, and brand development initiatives. Managed performance campaigns across Google, Meta, LinkedIn, Pinterest, OTT, Amazon, and TikTok Ads. Improved CTR by 3.2% through bid strategy optimization across Google and Bing Ads. Led Amazon and marketplace expansion, ensuring inventory planning and brand presence. Implemented AI-driven optimization techniques to improve ROAS and customer acquisition. Redesigned keyword research for product pages, increasing organic keywords in Top 100 by 5,600 and Top 10 by 315 for high-volume searches (over 10,000 monthly clicks).

Sr. Performance Marketing at Hammer Lifestyle Private Limited

February 1, 2024 - January 1, 2025

Headed Meta Ads and Google Ads campaigns for electronics products and women's clothing site. Updated campaigns across Google Ads and Bing Ads, contributing to CTR improvements and more efficient spend. Monitored competitor activity to identify new growth strategies. Analyzed performance data and optimized campaigns for better ROAS and customer acquisition. Implemented AI-driven optimization techniques to improve ROAS and CAC. Redesigned product pages and live campaigns to support expansion.

Media Buyer at Millions Kart Private Limited

July 1, 2023 - December 1, 2023

Executed multiple Google ad campaigns including video ads, Performance Max, Shopping Ads, Display Ads, and Search Ads. Managed campaign spend within budget and tracked monthly ROAS. Optimized Google Ads to increase orders and ROAS. Tracked, reported, and analyzed website analytics and PPC initiatives.

Executive Delivery at Mobisaturn Technology Private Limited

August 1, 2022 - April 1, 2023

Conducted tests, collected and analyzed data, and identified trends and insights to achieve maximum ROI in paid search campaigns. Set up Google Ads campaigns with targeted keywords and filters for future marketing opportunities. Optimized paid media spend, reducing cost-per-acquisition.