Campaign for Avon
Ajna Hadrović
Published
0
CAMPAIGN VISUAL
Objective: In a competitive market, Hydramatic Lipstick needed to be positioned as an innovative product with unique features that set it apart.
Approach: The main selling point of this lipstick is that it is the world first matte lipstick with hyaluronic core that hydrates the lips and has a matte finish. This logo was for a shine version of the Hydramatic lipstick.
Outcome: Integrating the Avon new square logo with the lipstick silhouette keeps the focus on the brand and product simultaneously, while creating distinctive campaign logo.