Storytelling Social Media Campaign

STORY design

Objective: Red Door Pub needed to attract and engage customers during the Sarajevo Film festival (SFF).

Approach: This visual narrative celebrates the Red Door Pub (RDP) during the Sarajevo Film Festival (SFF). The design is structured as a film strip, with each frame drawing parallels between SFF and RDP. The upper visuals symbolize the SFF experience, while the lower ones highlight the essence of RDP. The top frames feature SFF’s iconic elements: the red carpet, cinema screens, and exclusivity. Correspondingly, the bottom frames reflect RDP’s signature style: the vibrant red door, a cozy interior with a projector screen, and a rich selection of beverages.

Outcome: Together, these elements form a cohesive “checklist” that showcases how RDP mirrors the elegance and atmosphere of the SFF, establishing itself as a social hub during the festival.