Storytelling Social Media Campaign

STORY design

Objective: Red Door Pub needed to introduce food in their pub offer.

Approach: Stories introducing that the pub has food, involved the teaser “ready to spice things up” and a story for when the food is already introduced in the pub offer. The color scheme for the stories is lighter than the usual pub branding to evoke the feeling of freshness. I was also responsible for creating copy for this project.The phrase “Zakuhali smo” literally translates to “We cooked it up” in English, but in a jargon or metaphorical sense, it means “We’ve stirred up some trouble”. So the translation would be: “We’ve stirred up some trouble, but we also have food”.

Outcome: An effective social media story that generates excitement for the food launch and resonates with the target audience through its creative and culturally relevant presentation.