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With over a decade of experience as a senior graphic designer, I craft high-volume, multi-channel creative for retail and consumer brands. I specialize in digital-first campaigns across email, social, and paid media, translating briefs into performance-driven, on-brand visuals. Collaborative by nature, I partner with marketing, CRM, and production teams to deliver assets under tight timelines while maintaining brand consistency across campaigns and cycles. I enjoy mentoring teammates, elevating creative quality, and shaping visual direction that resonates with audiences across touchpoints.…With over a decade of experience as a senior graphic designer, I craft high-volume, multi-channel creative for retail and consumer brands. I specialize in digital-first campaigns across email, social, and paid media, translating briefs into performance-driven, on-brand visuals. Collaborative by nature, I partner with marketing, CRM, and production teams to deliver assets under tight timelines while maintaining brand consistency across campaigns and cycles. I enjoy mentoring teammates, elevating creative quality, and shaping visual direction that resonates with audiences across touchpoints.

Ashley Kalloo

Art Director, Graphic Designer, Designer, +3

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With over a decade of experience as a senior graphic designer, I craft high-volume, multi-channel creative for retail and consumer brands. I specialize in digital-first campaigns across email, social, and paid media, translating briefs into performance-driven, on-brand visuals. Collaborative by nature, I partner with marketing, CRM, and production teams to deliver assets under tight timelines while maintaining brand consistency across campaigns and cycles. I enjoy mentoring teammates, elevating creative quality, and shaping visual direction that resonates with audiences across touchpoints.…With over a decade of experience as a senior graphic designer, I craft high-volume, multi-channel creative for retail and consumer brands. I specialize in digital-first campaigns across email, social, and paid media, translating briefs into performance-driven, on-brand visuals. Collaborative by nature, I partner with marketing, CRM, and production teams to deliver assets under tight timelines while maintaining brand consistency across campaigns and cycles. I enjoy mentoring teammates, elevating creative quality, and shaping visual direction that resonates with audiences across touchpoints.

Available to hire

With over a decade of experience as a senior graphic designer, I craft high-volume, multi-channel creative for retail and consumer brands. I specialize in digital-first campaigns across email, social, and paid media, translating briefs into performance-driven, on-brand visuals. Collaborative by nature, I partner with marketing, CRM, and production teams to deliver assets under tight timelines while maintaining brand consistency across campaigns and cycles.

I enjoy mentoring teammates, elevating creative quality, and shaping visual direction that resonates with audiences across touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Graphic Designer at Lane Bryant

November 1, 2021 - January 1, 2026

Senior Graphic Designer overseeing email design, organic social creative, and omni-channel campaign execution for a leading plus-size women’s fashion brand. Blends inclusive design principles with trend-conscious storytelling to deliver cohesive, compelling content across platforms. Shapes digital brand identity and drives engagement through thoughtful, community-centered visual design. Lead Designer for Email Marketing; conceptualizes, designs, and optimizes email templates, promotional campaigns, triggered/automated flows, and newsletter content. Ensures all email creative aligns with brand guidelines, accessibility standards, and performance best practices. Collaborates with CRM and lifecycle teams to translate campaign objectives into effective visual solutions. Develops creative assets for paid media channels, leads visual direction for A/B testing, and optimizes for CTR and conversion. Maintains consistency and innovation across acquisition channels while tailoring creative to

Digital Art Director at Thirty-One Gifts

March 1, 2020 - October 1, 2021

Leads creative team through omni-channel campaign launches, ensuring messages are visually consistent across all digital platforms. Drives excellence in project delivery and design for full digital ecosystems. Manages and inspires a team of designers, identifying opportunities for professional development and growth. Acts as a Brand Equity Champion, safeguarding brand look and feel across digital and social channels and collaborating with Creative Director and cross-functional teams to meet Creative standards.

Senior Graphic Designer at Thirty-One Gifts

November 1, 2017 - February 1, 2020

Created print and digital assets from concept to production to support seasonal campaigns and company strategies. Worked with internal departments to develop training and sales assets for consultants to perform at peak efficiency. Collaborated in a fast-paced environment, maintaining brand language aligned with company goals and initiatives through video and photography needs. Functioned as lead designer with photo and video art direction for strategic campaigns, and contributed to overall visual storytelling.

Graphic Designer at SBC Advertising

January 1, 2016 - October 1, 2017

As lead designer, developed eye-catching, on-brand creative for client-specific advertising and direct marketing materials in both print and digital realms. Collaborated on a fast-moving, large account, consistently delivering high-volume weekly creative work under tight deadlines.

Graphic Designer at dressbarn

November 1, 2012 - December 1, 2015

Designed in-store signage, direct mail, and digital marketing assets. Supported seasonal campaigns and merchandising initiatives. Collaborated cross-functionally with e-commerce and marketing teams.