I’ve spent the last 8+ years in performance marketing, working at the intersection of Google Ads, demand generation, and revenue growth. I don’t chase vanity metrics. I focus on what actually moves the business - CAC, scale, intent, and long-term growth. Over the years, I’ve: • Owned Google Ads end-to-end across regions and growth stages • Reduced CAC by over $150 while maintaining scale • Delivered high-CTR, low-CPC campaigns through strong intent mapping • Led growth initiatives beyond ads - partnerships, listings, funnels • Balanced performance pressure while staying customer-obsessed What defines my work isn’t just results, it’s how I think: → Strategy before tools → Data with context → Growth that doesn’t break the business I’m especially interested in growth-focused roles where performance, experimentation, and impact matter. 📩 Always open to conversations around Google Ads, demand generation, and growth strategy.I’ve spent the last 8+ years in performance marketing

Akanksha Roy

I’ve spent the last 8+ years in performance marketing, working at the intersection of Google Ads, demand generation, and revenue growth. I don’t chase vanity metrics. I focus on what actually moves the business - CAC, scale, intent, and long-term growth. Over the years, I’ve: • Owned Google Ads end-to-end across regions and growth stages • Reduced CAC by over $150 while maintaining scale • Delivered high-CTR, low-CPC campaigns through strong intent mapping • Led growth initiatives beyond ads - partnerships, listings, funnels • Balanced performance pressure while staying customer-obsessed What defines my work isn’t just results, it’s how I think: → Strategy before tools → Data with context → Growth that doesn’t break the business I’m especially interested in growth-focused roles where performance, experimentation, and impact matter. 📩 Always open to conversations around Google Ads, demand generation, and growth strategy.I’ve spent the last 8+ years in performance marketing

Available to hire

I’ve spent the last 8+ years in performance marketing, working at the intersection of Google Ads, demand generation, and revenue growth.

I don’t chase vanity metrics.
I focus on what actually moves the business - CAC, scale, intent, and long-term growth.

Over the years, I’ve:
• Owned Google Ads end-to-end across regions and growth stages
• Reduced CAC by over $150 while maintaining scale
• Delivered high-CTR, low-CPC campaigns through strong intent mapping
• Led growth initiatives beyond ads - partnerships, listings, funnels
• Balanced performance pressure while staying customer-obsessed

What defines my work isn’t just results, it’s how I think:
→ Strategy before tools
→ Data with context
→ Growth that doesn’t break the business

I’m especially interested in growth-focused roles where performance, experimentation, and impact matter.

📩 Always open to conversations around Google Ads, demand generation, and growth strategy.I’ve spent the last 8+ years in performance marketing

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Experience Level

Expert
Expert
Intermediate

Work Experience

Digital Marketing Strategist at Fourth Frontier
August 1, 2023 - Present
Own end-to-end performance strategy across Google Ads, Paid Social, CRO, and websites; reduced CAC below targets through funnel and audience optimization; translate complex performance data into clear insights for leadership and stakeholders; collaborate cross-functionally to ensure strategy-to-execution alignment.
Google Ads Strategist at Google
February 1, 2021 - March 1, 2023
Strategic advisor for 100+ North American advertisers per quarter; Drove $2.3M+ quarterly revenue and improved ROAS by ~50%; Led client education on CPL, CAC, ROI, and conversion tracking.
Digital Account Executive at Xeo Marketing
March 1, 2020 - February 1, 2021
Client-facing role managing PPC, SEO, CRO, and website initiatives; Led discovery sessions and coordinated internal delivery teams; Secured Google & Microsoft sponsorships.

Education

MBA / PGDM – Marketing at Centennial College
January 11, 2030 - January 28, 2026
BBA at Pune University
January 11, 2030 - January 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment