I’ve spent the last 8+ years in performance marketing, working at the intersection of Google Ads, demand generation, and revenue growth.
I don’t chase vanity metrics.
I focus on what actually moves the business - CAC, scale, intent, and long-term growth.
Over the years, I’ve:
• Owned Google Ads end-to-end across regions and growth stages
• Reduced CAC by over $150 while maintaining scale
• Delivered high-CTR, low-CPC campaigns through strong intent mapping
• Led growth initiatives beyond ads - partnerships, listings, funnels
• Balanced performance pressure while staying customer-obsessed
What defines my work isn’t just results, it’s how I think:
→ Strategy before tools
→ Data with context
→ Growth that doesn’t break the business
I’m especially interested in growth-focused roles where performance, experimentation, and impact matter.
📩 Always open to conversations around Google Ads, demand generation, and growth strategy.I’ve spent the last 8+ years in performance marketing
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