Marketing and communications professional with 10+ years of experience supporting international organizations and brands, with a strong focus on the Japanese market. I have worked both in Japan and internationally, including with Japanese companies and global teams managing Japan-focused initiatives. My experience spans integrated marketing, social media, and campaign coordination, combining strategic thinking with hands-on execution. I am comfortable working remotely with cross-cultural teams and enjoy turning ideas into practical, well-executed campaigns.

Akiko Kasagi

PRO

Marketing and communications professional with 10+ years of experience supporting international organizations and brands, with a strong focus on the Japanese market. I have worked both in Japan and internationally, including with Japanese companies and global teams managing Japan-focused initiatives. My experience spans integrated marketing, social media, and campaign coordination, combining strategic thinking with hands-on execution. I am comfortable working remotely with cross-cultural teams and enjoy turning ideas into practical, well-executed campaigns.

Available to hire

Marketing and communications professional with 10+ years of experience supporting international organizations and brands, with a strong focus on the Japanese market.

I have worked both in Japan and internationally, including with Japanese companies and global teams managing Japan-focused initiatives. My experience spans integrated marketing, social media, and campaign coordination, combining strategic thinking with hands-on execution.

I am comfortable working remotely with cross-cultural teams and enjoy turning ideas into practical, well-executed campaigns.

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Language

Japanese
Fluent
English
Fluent
French
Advanced

Work Experience

Executive Assistant to CEO at Volleyball World SA (FIVB) – International Volleyball Federation
August 1, 2023 - January 1, 2026
Planned and executed international digital and social media campaigns aligned with major global tournaments; managed official social media channels (LinkedIn); coordinated multilingual content for international audiences; supported executive-level media activities for Paris 2024; collaborated remotely with internal teams, agencies, and stakeholders to monitor performance and optimize campaign outcomes.
Marketing Manager - Japan Market at Heroic Promotion – Digital Entertainment
April 1, 2021 - May 1, 2023
Led digital and partnership marketing for an international online platform; planned and executed campaigns; managed CRM, paid media, and analytics to improve ROI; strengthened partnerships with global entertainment and gaming brands; delivered reports and insights to support management decisions.
Marketing Consultant at Independent – Geneva & International
September 1, 2016 - March 1, 2021
Supported clients across tech, education, and consumer sectors; promoted global webinars for ILO; led market research for the University of Geneva; created investor materials and brand messaging for a health-tech startup; managed multiple projects with clear communication and timely delivery.
Marketing Product Manager at Sunstar Group
June 1, 2010 - May 1, 2016
Led product marketing and campaign execution across Japan and international markets; developed messaging for Japanese consumers; collaborated with global teams to ensure market readiness and alignment with brand objectives.

Education

Executive MBA – Specialization in Strategic Marketing at University of Geneva
January 11, 2030 - January 1, 2015
Bachelor of Science in Business Administration at City University of Seattle
January 11, 2030 - January 1, 2010
Associate of Technical Arts in Database Management (Information Technology) at South Puget Sound Community College
January 11, 2030 - January 1, 2003
Advanced Certificate for Executive Assistants (ACEA) at BMTG (UK) Ltd / Quali (UK Awarding Body)
January 11, 2030 - January 1, 2024

Qualifications

Executive MBA – Specialization in Strategic Marketing
January 11, 2030 - January 1, 2015
Advanced Certificate for Executive Assistants (ACEA)
January 11, 2030 - January 1, 2024

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Software & Internet, Manufacturing