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Hi, I'm Akrati Pandey, a Growth Marketing Manager with 6+ years of experience scaling B2B SaaS and platform businesses. I drive user acquisition, onboarding, and retention using data-driven and AI-powered strategies, and I excel at building GTM campaigns that align cross-functional teams. I specialize in predictive segmentation, automated creative testing, and funnel optimization to improve conversion and ROI. I enjoy turning insights into scalable growth programs across paid, organic, and lifecycle channels.…Hi, I'm Akrati Pandey, a Growth Marketing Manager with 6+ years of experience scaling B2B SaaS and platform businesses. I drive user acquisition, onboarding, and retention using data-driven and AI-powered strategies, and I excel at building GTM campaigns that align cross-functional teams. I specialize in predictive segmentation, automated creative testing, and funnel optimization to improve conversion and ROI. I enjoy turning insights into scalable growth programs across paid, organic, and lifecycle channels.

Akrati Pandey

Digital Marketer, Growth Marketer, Marketing Strategist, +4

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Hi, I'm Akrati Pandey, a Growth Marketing Manager with 6+ years of experience scaling B2B SaaS and platform businesses. I drive user acquisition, onboarding, and retention using data-driven and AI-powered strategies, and I excel at building GTM campaigns that align cross-functional teams. I specialize in predictive segmentation, automated creative testing, and funnel optimization to improve conversion and ROI. I enjoy turning insights into scalable growth programs across paid, organic, and lifecycle channels.…Hi, I'm Akrati Pandey, a Growth Marketing Manager with 6+ years of experience scaling B2B SaaS and platform businesses. I drive user acquisition, onboarding, and retention using data-driven and AI-powered strategies, and I excel at building GTM campaigns that align cross-functional teams. I specialize in predictive segmentation, automated creative testing, and funnel optimization to improve conversion and ROI. I enjoy turning insights into scalable growth programs across paid, organic, and lifecycle channels.

Available to hire

Hi, I’m Akrati Pandey, a Growth Marketing Manager with 6+ years of experience scaling B2B SaaS and platform businesses. I drive user acquisition, onboarding, and retention using data-driven and AI-powered strategies, and I excel at building GTM campaigns that align cross-functional teams.

I specialize in predictive segmentation, automated creative testing, and funnel optimization to improve conversion and ROI. I enjoy turning insights into scalable growth programs across paid, organic, and lifecycle channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Intermediate

Work Experience

Digital Marketing Manager at Angel One

May 1, 2022 - November 15, 2025

Led acquisition campaigns across Google Ads, Meta Ads, LinkedIn Ads, Programmatic DSPs, and mobile channels to scale user onboarding for a high-growth product. Implemented AI-driven bidding models and predictive audience segmentation to optimize cost-per-lead and improve lead quality. Developed and tested onboarding flows (landing pages, lead magnets) using multivariate experiments, increasing trial-to-paid conversion by 20%. Built predictive LTV and conversion models using CRM + analytics data to inform budget allocation and campaign planning. Managed external marketing agencies for creative production, demand generation, and performance reporting aligned to funnel KPIs. Set up dashboards (SQL + GA4) to track acquisition, activation, and retention KPIs in real time.

Performance Marketing Manager at Indiabulls

April 1, 2022 - April 1, 2022

Owned full-funnel demand generation with a €1M+ budget: awareness channels (programmatic, social), acquisition, and reactivation. Built machine-learning segmentation for onboarding and reactivation campaigns to target high-value users and reduce churn. Coordinated with agencies to align messaging across acquisition and onboarding touchpoints, ensuring a consistent customer journey. Designed drip campaigns and nurture flows in CRM to guide new users through onboarding toward retention and product adoption. Automated attribution reporting (CRM-integrated) to map out MQL to paid conversion and optimize marketing spend. Leveraged machine-learning models to forecast pipeline conversion and inform marketing budget allocation across channels.

Digital Marketing Manager at Texet Technologies

February 1, 2021 - February 1, 2021

Executed global digital marketing campaigns for enterprise clients (SaaS, platforms) via Google Ads, Programmatic, LinkedIn, and SEO. Collaborated with product and operations teams to design onboarding-focused landing pages and lead capture flows for enterprise products. Performed cohort analysis via SQL and analytics tools to uncover drop-off points in the onboarding funnel and improve conversion. Managed partnership with external creative and media agencies to drive scalable, performance-based campaigns.