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Hi, I’m Akshaya Gupta, a Digital Marketing & Social Media student and founder/Marketing Lead of the D2C brand Aura77. I built the brand from scratch, growing organic channels, acquiring early customers, and shaping a compelling brand identity across Instagram and YouTube. My work blends audience insights, content strategy, and end-to-end social media operations to drive measurable results. I enjoy analyzing audience behavior, optimizing engagement, and turning storytelling into conversions. My skills span social media management, content design, and branding, backed by Google Digital Marketing & E‑Commerce, UX Design, and entrepreneurial pitch certifications.…Hi, I’m Akshaya Gupta, a Digital Marketing & Social Media student and founder/Marketing Lead of the D2C brand Aura77. I built the brand from scratch, growing organic channels, acquiring early customers, and shaping a compelling brand identity across Instagram and YouTube. My work blends audience insights, content strategy, and end-to-end social media operations to drive measurable results. I enjoy analyzing audience behavior, optimizing engagement, and turning storytelling into conversions. My skills span social media management, content design, and branding, backed by Google Digital Marketing & E‑Commerce, UX Design, and entrepreneurial pitch certifications.

Akshaya Gupta

Digital Marketer, Social Media Manager, Brand Designer, +6

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Hi, I’m Akshaya Gupta, a Digital Marketing & Social Media student and founder/Marketing Lead of the D2C brand Aura77. I built the brand from scratch, growing organic channels, acquiring early customers, and shaping a compelling brand identity across Instagram and YouTube. My work blends audience insights, content strategy, and end-to-end social media operations to drive measurable results. I enjoy analyzing audience behavior, optimizing engagement, and turning storytelling into conversions. My skills span social media management, content design, and branding, backed by Google Digital Marketing & E‑Commerce, UX Design, and entrepreneurial pitch certifications.…Hi, I’m Akshaya Gupta, a Digital Marketing & Social Media student and founder/Marketing Lead of the D2C brand Aura77. I built the brand from scratch, growing organic channels, acquiring early customers, and shaping a compelling brand identity across Instagram and YouTube. My work blends audience insights, content strategy, and end-to-end social media operations to drive measurable results. I enjoy analyzing audience behavior, optimizing engagement, and turning storytelling into conversions. My skills span social media management, content design, and branding, backed by Google Digital Marketing & E‑Commerce, UX Design, and entrepreneurial pitch certifications.

Available to hire

Hi, I’m Akshaya Gupta, a Digital Marketing & Social Media student and founder/Marketing Lead of the D2C brand Aura77. I built the brand from scratch, growing organic channels, acquiring early customers, and shaping a compelling brand identity across Instagram and YouTube. My work blends audience insights, content strategy, and end-to-end social media operations to drive measurable results.

I enjoy analyzing audience behavior, optimizing engagement, and turning storytelling into conversions. My skills span social media management, content design, and branding, backed by Google Digital Marketing & E‑Commerce, UX Design, and entrepreneurial pitch certifications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Hindi

Fluent

Work Experience

Founder & Marketing Lead at Aura77 (D2C Brand)

January 1, 2025 - Present

Founded and scaled a direct-to-consumer brand with 100% organic marketing. Led end-to-end social media operations (Instagram & YouTube), content strategy, and branding. Generated 50+ paying customers via social channels; produced 30+ reels/posts; improved engagement and conversion signals; developed brand positioning, packaging concepts, and visual identity using Canva.

Founder & Marketing Lead at the aura 77

January 1, 2025 - Present

Built and managed a D2C brand; led organic growth through Instagram and YouTube content; developed social media management, content strategy, and conversion-focused marketing; improved product visibility and user trust through visuals and storytelling; created brand positioning, packaging concepts, and visual identity using Canva; designed UI/UX wireframes and website using Figma; managed end-to-end social media operations including content planning, posting, and audience interaction; generated 50+ paying customers and 30+ reels/posts; increased Instagram engagement by 20%.

Founder & Marketing Lead at the.aura 77

January 1, 2025 - Present

Founder & Marketing Lead for a D2C brand; led end-to-end brand-building, social media management, content strategy, and e-commerce optimization. Built a brand identity from scratch with packaging concepts, visuals in Canva, and a consumer-focused product strategy. Executed a 100% organic growth plan across Instagram and YouTube, planned and posted content, engaged with the audience, and analyzed performance. Achieved approximately 35% increase in conversion rate through optimization strategies; generated 50+ paying customers and built a scalable content-driven growth engine.