Available to hire
Hi, I’m Alaa. I help brands show up in ways that feel genuinely authentic, not just through visuals or posts, but with a voice and presence people can truly connect with.
Over the past few years, I’ve managed social media accounts and developed content strategies that capture each brand’s personality across Egypt and the UAE. I enjoy finding the right tone, visuals, and rhythm that bring a brand to life. I’m especially passionate about branding — how a brand looks, sounds, and feels across every touchpoint. After taking a planned personal break, I’m back, recharged, inspired, and ready to create meaningful work again.
Experience Level
Language
English
Advanced
Arabic
Fluent
Italian
Beginner
Work Experience
Social Media & Branding Specialist at Hexaware Technologies
February 28, 2025 - February 28, 2025Managed client communication and projects while adapting strategies for social media engagement. Created and executed content and branding strategies that aligned with company goals. Coordinated with teams to ensure a consistent brand voice and visual identity across digital platforms. Monitored engagement metrics and adjusted strategies to improve audience interaction.
Social Media Specialist & Media Buyer (Contract) at Sofy Tote Bags
January 31, 2024 - January 31, 2024Conceptualized and executed marketing campaigns to enhance brand visibility and engagement. Managed and optimized social media ad campaigns for targeted reach. Collaborated with the design team to produce visually compelling promotional materials. Developed strategic social media plans aligned with broader marketing goals.
Social Media Specialist & Media Buyer (Freelance) at Tots Mine Jewellery
August 31, 2023 - August 31, 2023Formulated and executed marketing campaigns for effective brand promotion. Oversaw social media ad campaigns to maximize engagement. Developed strategic plans for social media initiatives aligned with broader marketing objectives. Engaged with customers to foster positive relationships.
Media Buyer (Contract) at InsPira
December 31, 2022 - December 31, 2022Designed and implemented marketing campaigns and social media strategies. Set up tracking systems for online marketing activities. Collaborated with design team to produce promotional content. Managed ad campaigns and customer messaging for brand growth.
Digital Marketing Specialist (Remotely) at CENTECH - Industrial Technical Center
January 31, 2025 - January 31, 2025Implemented marketing strategies and organized events to raise brand awareness. Planned campaigns across social media and offline channels. Prepared content and managed distribution for marketing materials. Collaborated with managers to monitor budgets and evaluate campaign performance.
Marketing Coordinator at CENTECH - Industrial Technical Center
January 31, 2022 - January 31, 2022Designed and implemented marketing campaigns, coordinated events, and planned online marketing tracking systems. Produced promotional materials with the design team and crafted clear marketing copy.
Marketing Associate at CENTECH - Industrial Technical Center
February 28, 2021 - February 28, 2021Developed marketing strategies, produced content, coordinated campaigns, and monitored performance metrics.
Marketing Coordinator at Shams Chemicals
March 31, 2020 - March 31, 2020Produced website copy, social media content, and media supporting brand vision. Managed online platforms, social media profiles, and B2B communications. Organized events and digital/print campaigns to enhance brand presence.
Career Break
September 30, 2025 - September 30, 2025Took a planned personal break and returned motivated, inspired, and ready to contribute in Social Media & Branding roles.
Education
Bachelor's Degree at Ain Shams University
January 1, 2012 - January 1, 2016Qualifications
Professional Diploma in Digital Marketing
June 1, 2023 - November 10, 2025Branding Foundations
February 1, 2021 - November 10, 2025Fundamentals of Digital Marketing
February 1, 2021 - November 10, 2025Marketing Foundations
February 1, 2021 - November 10, 2025Marketing Foundations: Competitive Market Analysis
February 1, 2021 - November 10, 2025Marketing Tools: Digital Marketing
February 1, 2021 - November 10, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet
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