I am a creative leader with 20+ years of experience developing brand experiences and guiding global creative teams. I translate brand strategy into compelling visual storytelling across formats, and I’ve built and managed creative innovation sandboxes and agency partnerships. I combine strategic methodology with cultural awareness to deliver impactful solutions using modern tools and cross-cultural storytelling. I am a creative and empathetic professional, musician, and event organizer, bringing originality and passion to every task. My work spans brand identity, marketing, and cross-media campaigns for clients like Roche, Bayer, Fondation Beyeler, and Vitra, always with a focus on meaningful, user-centered design and collaborative team leadership.

Alain Szerdahelyi

I am a creative leader with 20+ years of experience developing brand experiences and guiding global creative teams. I translate brand strategy into compelling visual storytelling across formats, and I’ve built and managed creative innovation sandboxes and agency partnerships. I combine strategic methodology with cultural awareness to deliver impactful solutions using modern tools and cross-cultural storytelling. I am a creative and empathetic professional, musician, and event organizer, bringing originality and passion to every task. My work spans brand identity, marketing, and cross-media campaigns for clients like Roche, Bayer, Fondation Beyeler, and Vitra, always with a focus on meaningful, user-centered design and collaborative team leadership.

Available to hire

I am a creative leader with 20+ years of experience developing brand experiences and guiding global creative teams. I translate brand strategy into compelling visual storytelling across formats, and I’ve built and managed creative innovation sandboxes and agency partnerships. I combine strategic methodology with cultural awareness to deliver impactful solutions using modern tools and cross-cultural storytelling.

I am a creative and empathetic professional, musician, and event organizer, bringing originality and passion to every task. My work spans brand identity, marketing, and cross-media campaigns for clients like Roche, Bayer, Fondation Beyeler, and Vitra, always with a focus on meaningful, user-centered design and collaborative team leadership.

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Language

German
Fluent
Hungarian
Fluent
English
Fluent
French
Beginner
Italian
Beginner

Work Experience

Art Director, Project Manager at Suan Conceptual Design GmbH, Basel
April 1, 2023 - June 30, 2024
Provided brand consulting, conception, and implementation of brand identities, campaign design, and design projects. Responsible for client management and advisory services for clients such as Derendinger AG, Swiss Automotive Group, and Novartis.
Art Director, Project Manager at Suan Conceptual Design GmbH
April 1, 2023 - June 1, 2024
Brand consulting, conception, and implementation of brand identities, campaign design, and design projects. Responsible for client management and advisory services for Derendinger AG, Swiss Automotive Group, and Novartis.
Head of Marketing & Social Media (Inhouse) at Kiebitz, Basel
January 1, 2020 - June 30, 2021
Developed and executed online/offline marketing strategies for internal and external communication channels (B2B and B2C). Managed community engagement on social media channels and website maintenance.
Head of Marketing & Social Media (Inhouse) at Kiebitz
January 1, 2020 - June 1, 2021
Developed and executed online/offline marketing strategies for internal and external communication channels (B2B and B2C). Managed community engagement on social media channels and website maintenance.
Art Director, Designer at kreisvier communications AG, Basel
February 1, 2016 - July 31, 2020
Developed and delivered customer projects, pitch presentations, and acted as deputy in daily operations. Worked with clients including Basel Tourismus, Coop, Roche, Top Pharm Apotheken, Universitätsspital Basel.
Art Director, Designer at kreisvier communications AG
February 1, 2016 - July 1, 2020
Developed and delivered customer projects, pitch presentations, and acted as deputy in daily operations.
Founder / Creative Director at Studio Studio, Basel & Berlin
January 1, 2016 - Present
Conceptualize and implement visual communication, design consulting, brand image management, advertising concepts, and project management. Collaborate with clients including Basel Tourismus, Bayer AG, BLKB, Carhartt WIP, EDWIN Europe, FREITAG Lab AG, Fondation Beyeler, GGG Basel, Hinterhof AG, JKF Basel, Kaserne Basel, Kunstmuseum Basel, Laurent-Perrier, Manor, Roche, Sympany, vanBaerle, and Vitra International AG.
Founder / Creative Director at Studio Studio
January 1, 2016 - Present
Self-employed creative studio. Conceptualize and implement visual communication, design consulting, brand image management, advertising concepts, and project management. Collaborated with clients including Basel Tourismus, Bayer AG, BLKB, Carhartt WIP, EDWIN Europe, FREITAG Lab AG, Fondation Beyeler, GGG Basel, Hinterhof AG, JKF Basel, Kaserne Basel, Kunstmuseum Basel, Laurent-Perrier, Manor, Roche, Sympany, vanBaerle, and Vitra International AG.
Senior Art Director & Executive Board Member at cr Werbeagentur AG, Basel
June 1, 2013 - June 30, 2015
Led creative department; responsible for conception and execution of cross-media advertising campaigns and visual communication concepts. Managed projects for BAG, BLT, Cornèrcard SA, Gesundheitsdepartement Basel-Stadt, Henkel AG & Co, SBFI, Sinfonieorchester Basel, Zoo Basel.
Senior Art Director & Executive Board Member at cr Werbeagentur AG
June 1, 2013 - June 1, 2015
Led creative department; conceived and executed cross-media advertising campaigns and visual communication concepts. Managed projects for BAG, BLT, Cornèrcard SA, Gesundheitsdepartement Basel-Stadt, Henkel AG & Co, SBFI, Sinfonieorchester Basel, Zoo Basel.
Editorial & Moderation at Radio X
January 1, 2010 - December 31, 2017
Editorial & Moderation for weekly show 'Release' focusing on electronic music, guest contributions, insights, and event tips. Led editorial team and curated weekly content.
Art Director at Kreon Communications AG, Basel
October 1, 2009 - April 30, 2012
Conceptualized and implemented cross-media design and advertising projects. Clients included Bank J. Safra Sarasin, Basel Tourismus, Bayer AG, Pro Natura, and Roche.
Art Director at Kreon Communications AG
October 1, 2009 - April 1, 2012
Conceptualized and implemented cross-media design and advertising projects; clients included Bank J. Safra Sarasin, Basel Tourismus, Bayer AG, Pro Natura, and Roche.
Junior Art Director Internship at Swissmiss studio, New York
May 1, 2008 - September 30, 2009
Worked on projects for MoMA, GENEVA, Creative Mornings, NOOKA Valencia.
Junior Art Director Internship at Swissmiss studio
May 1, 2008 - September 1, 2009
Worked on projects for MoMA, GENEVA, Creative Mornings, NOOKA Valencia.
Junior Art Director at Kommunikation AG, Basel
August 1, 2007 - May 31, 2008
Projects for Basel Tourismus, Coop, British American Tobacco, Heineken Switzerland AG, MCH Messe Schweiz.
Junior Art Director at Kommunikation AG
August 1, 2007 - May 1, 2008
Projects for Basel Tourismus, Coop, British American Tobacco, Heineken Switzerland AG, MCH Messe Schweiz.
Graphic Designer / Board Member at Jungle Street Groove
January 1, 2004 - December 31, 2021
Graphic designer (2004–2016), then president responsible for operational management of the biennial music parade in Basel; conceived and executed the guest stage at the Basel Youth Culture Festival (JKF) in 2017 and 2019.

Education

Advanced Course in Interaction Design using Figma UX/UI Design at Basel Academy of Art and Design | Institute Digital Communication Environments (IDCE)
January 1, 2025 - July 2, 2026
Drone Pilot Certification for drones at BAZL Bundesamt für Zivilluftfahrt | Federal Aviation Administration | European Union Aviation Safety Agency
January 1, 2024 - July 2, 2026
Vocational Trainer Certification at Lehramt Basel-Stadt
January 1, 2014 - December 31, 2014
SIMD Swiss Interactive Media Designer EFZ / Grafiker EFZ at SIMD
January 11, 2030 - July 2, 2026
Local Journalism & Reporting at Radio X Foundation, Basel
January 1, 2011 - December 31, 2011
klipp+klang Radio School Workshops at Bern
January 1, 2011 - December 31, 2011
Apprenticeship as Graphic Designer EFZ at Vittorio Müller AG, Basel
January 1, 2003 - December 31, 2006
Preliminary Art & Design Course at Schule für Gestaltung, Basel
January 1, 2004 - December 31, 2005
Internship in Web Design at New Media Factory, Basel
January 1, 2002 - December 31, 2002
Summer Workshop – Advanced Course in Interaction Design using Figma UX/UI Design at Basel Academy of Art and Design | Institute Digital Communication Environments (IDCE)
January 1, 2025 - July 2, 2026
Drone Pilot Certification at BAZL Bundesamt für Zivilluftfahrt
January 1, 2024 - July 2, 2026
Vocational Trainer Certification at Lehramt Basel-Stadt
January 1, 2014 - July 2, 2026
Local Journalism & Reporting Workshop at Radio X Foundation, Basel
January 1, 2011 - July 2, 2026
klipp+klang Radio School Workshop at Bern
January 1, 2011 - July 2, 2026
Apprenticeship as Graphic Designer EFZ at Vittorio Müller AG, Basel
January 1, 2003 - December 31, 2006
Preliminary Art & Design Course at Schule für Gestaltung, Basel
January 1, 2004 - December 31, 2005
Internship in Web Design at New Media Factory, Basel
January 1, 2002 - December 31, 2002

Qualifications

Drone Pilot Certification
January 1, 2024 - July 2, 2026
Vocational Trainer Certification
January 1, 2014 - December 31, 2014
SIMD Swiss Interactive Media Designer EFZ / Grafiker EFZ
January 11, 2030 - July 2, 2026
Local Journalism & Reporting
January 1, 2011 - December 31, 2011
klipp+klang Radio School Workshops
January 1, 2011 - December 31, 2011
Apprenticeship as Graphic Designer EFZ
January 1, 2003 - December 31, 2006
Preliminary Art & Design Course
January 1, 2004 - December 31, 2005
Internship in Web Design
January 1, 2002 - December 31, 2002
Drone Pilot Certification
January 1, 2024 - July 2, 2026
Vocational Trainer Certification
January 1, 2014 - July 2, 2026
Local Journalism & Reporting Workshop
January 1, 2011 - July 2, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Healthcare, Life Sciences, Consumer Goods, Education