I am a visual designer based in San Francisco, blending typography, color, and layout to create clear, brand-forward experiences across print, packaging, and digital media. I enjoy turning concepts into cohesive visuals—logos, branding systems, UI assets, posters, and promotional materials—that resonate with audiences. I earned my BA in Visual Communications Design from Purdue University and have partnered with editors, photographers, and marketing teams to deliver work that aligns with brand guidelines while elevating engagement. My freelance practice spans book design, UI asset design, and branding for bands and fashion brands.…

Alaina Eng

I am a visual designer based in San Francisco, blending typography, color, and layout to create clear, brand-forward experiences across print, packaging, and digital media. I enjoy turning concepts into cohesive visuals—logos, branding systems, UI assets, posters, and promotional materials—that resonate with audiences. I earned my BA in Visual Communications Design from Purdue University and have partnered with editors, photographers, and marketing teams to deliver work that aligns with brand guidelines while elevating engagement. My freelance practice spans book design, UI asset design, and branding for bands and fashion brands.…

Available to hire

I am a visual designer based in San Francisco, blending typography, color, and layout to create clear, brand-forward experiences across print, packaging, and digital media. I enjoy turning concepts into cohesive visuals—logos, branding systems, UI assets, posters, and promotional materials—that resonate with audiences.

I earned my BA in Visual Communications Design from Purdue University and have partnered with editors, photographers, and marketing teams to deliver work that aligns with brand guidelines while elevating engagement. My freelance practice spans book design, UI asset design, and branding for bands and fashion brands.

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Language

English
Fluent
Japanese
Advanced
Chinese
Advanced

Work Experience

Freelance Book Designer at Inland Coalition for Immigrant Justice (IC4IJ)
June 30, 2025 - August 5, 2025
Spearheaded book production and layout; collaborated with the editor and photographer to develop photo-ready print and book aesthetic in Adobe Illustrator and InDesign for cover design and layout respectively; Created design in line with brand guidelines within the establishment, distinguishing Una Voz De Esperanza from the company’s similar content.
Freelance UI Asset Designer at Jade Chamber Sound with Epic Games Korea
August 1, 2025 - August 1, 2025
Created individual UI elements for game highlighting Unreal Engine; designed menu layout, reticles, audio-visual prototypes, and health assets; collaborated with the game designer to build off the cybertech concept and improve potential game background ideation in Adobe Illustrator; work intended to enhance design quality and concept boosting the prototype’s marketability in the U.S. and Korea.
Freelance Logo Designer at Indestructible Band
June 1, 2025 - June 1, 2025
Designed the band’s logo, refreshing the branding and identity for upcoming performances; quickly developed visual identity used across promotions around San Francisco, boosting engagement and visibility under tight deadline.
Brand Intern at Pepa London
July 1, 2024 - July 1, 2024
Assisted Senior Designer to enhance web design, develop advertisement layouts and content blocks for website, as well as illustrate assets for promotional materials and clothing; developed social media content on Instagram in collaboration with marketing, enhancing brand visibility in accordance with brand guidelines; designs achieved first in the company released on a global scale, with paid ad designs and returns being the first of Pepa London’s work to be released in the United States.
Brand Designer at That Girl Anna Jewelers
January 1, 2024 - January 1, 2024
Commissioned by independent jeweler to develop booth design, raising customer recognition and sales by 30%; created a Disney-inspired illustrated logo based on the owner’s cat, inspiring a feminine brand identity that captured a new audience.
Brand Designer at Resonant Frequencies Band
December 30, 2023 - December 30, 2023
Developed branding and promotion for the band; poster creation and advertising cards released throughout San Francisco; greatly enhanced visibility and audience engagement in the local market, with audiences over 100; drafted designs and collaborated on concert concepts and merchandising materials that refreshed and elevated the brand.

Education

BA in Visual Communications Design (Minor in Art History) at Purdue University
August 24, 2020 - May 9, 2025

Qualifications

Honorable Mention at Purdue’s Undergraduate Art Exhibition
November 1, 2023 - November 1, 2023
Honorable Mention at Purdue’s Undergraduate Art Exhibition (2023) for The Life of Moths
Honorable Mention at Purdue’s Undergraduate Art Exhibition (2024)
November 1, 2024 - November 1, 2024
Honorable Mention at Purdue’s Undergraduate Art Exhibition (2024) for Reflections: The Work of Calatrava
Runner Up: Creative Quarterly’s International Design Magazine
January 1, 2025 - January 1, 2025
Runner Up for Creative Quarterly’s International Design Magazine published in CQ78 (2025) for Pilina: The Culture Entangled
Graphis New Talent Awards
April 25, 2025 - April 25, 2025
Silver at Graphis new Talent Awards for Pilina: The Culture Entangled, and Honorable Mention for What’s Hiding in Your Food Poster, and Reflections: The Works of Calatrava

Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    uniE621 Tags Magazine
    A NYC street style magazine based of the theme of “tagging” in the streets and clothing tags. This magazine highlights street style designers and stylists in the city of New York, as well as informs about the history of fashion and street culture impact. This magazine aims to highlight real people and what they wear around the block, theoretically taking the cover photos from real folk on the street. My tagline; New York off the Runway, Style off the Wall, emphasizes this as well as the tagging theme.…
    uniE621 Reflections: The Work of Calatrava
    A booklet illustrating the style and philosophy of architect Santiago Calatrava. Featuring a Kirigami structure within, this booklet details the works and history of this famed Spanish architect. Awarded the 2023 VCD Honorable Mention at Purdue's Undergraduate Exhibition and the Honorable Mention in Graphis’ 2024 New Talent Awards.…
    paper Resonant Frequencies Promotion
    Promotional content made for the band "Resonant Frequencies," for performance. Posters were created and sold throughout the show with a spectral theme in mind.…
    uniE621 Una Voz De Esperanza
    Una Voz de Esperanza spreads stories about female immigrant leaders in the Inland Empire and their struggles, families, and much more. Themes requested for this design were emblems of culture, Inland Empire mountains, and Lady Guadalupe. The cover design uses golden rays that reference Lady Guadalupe, as well as rose emblems scattered throughout representing femininity rising over Mt. Baldy. This book was created by Corina Silverstein in collaboration with the Inland Coalition for Immigrant Justice (IC4IJ). The book was published in August 2025 and is set to be highlighted on CBS news in fall 2025.…
    uniE621 What is Hiding in Your Food?
    A poster intended for billboard usage that highlights the unsavory nature of many processed foods. The work depicts a hotdog sewn together with sutures on a surgical table, giving the work an uncanny and unsettling feel. This poster was produced in photoshop along some AI generated assets to kick the inorganic theme into high gear. 80% of Americans do not know what is in their processed foods. What is hiding in YOUR food? What is Hiding in Your Food? was awarded the Honorable Mention in Graphis' New Talent Awards (2024)…
    uniE621 Pilina: The Culture Entangled
    A poster and animatic illustrating the tragic loss of Hawaiian endemic birds and their "ties" to culture. Using an abstract scatter plot, each bird represents 1000 of their species. The poster is a Runner Up entry in the 2024 Creative Quarterly Design Annual and Silver award in the 2024 Graphis New Talent Awards. This project was paired with a short animatic inspired by the poster on Adobe After Effects simulating an educational game that urges the viewer to help protect endemic birds.…
    uniE621 That Girl Anna Branding
    A cute, friendly, and feminine brand illustration used as mascot for an independent jeweler. This work added a personal touch to her brand by incorporating the owner's cat into her banner and branding assets.…