Available to hire
Hi, I’m Alan Matchett, a strategic senior growth executive with over 15 years of experience in transforming B2B organisations through strategic market expansion and partnership development. I’ve built over $2.25M in qualified pipeline across APAC and EMEA markets while securing more than 30 enterprise accounts through data-driven go-to-market strategies. I have a passion for scaling organisations from start-ups and expertise in revenue operations, customer success, and strategic alliance development.
I’m a fellow of both the Chartered Institute of Marketing and the Chartered Management Institute, which reflects my commitment to excellence in marketing and management. I enjoy leading multi-channel demand programs, optimising processes for better customer retention, and working collaboratively to grow strategic partnerships that drive real business growth.
Skills
Language
English
Fluent
Russian
Beginner
Turkish
Intermediate
Work Experience
Growth & Strategic Partnerships Lead at Fortune Engine Limited
June 1, 2024 - PresentOrchestrated multi-channel demand generation programs generating $300K+ qualified pipeline, accelerating market penetration by 40%. Secured 30 high-value enterprise accounts through data-driven ABM strategies, driving 45% revenue growth. Implemented HubSpot-integrated CSAT system improving feedback tracking by 25%, enhancing customer experience. Streamlined revenue operations to increase client retention and enable strategic partner expansion initiatives.
Customer Experience Manager at pharosIQ
May 31, 2024 - July 28, 2025Led customer success initiatives boosting CSAT scores by 20% and delivery efficiency by 15% through process optimisation. Managed partner campaigns with retention rates over 80%, strengthening alliances. Spearheaded multichannel outbound strategies generating $2.25M annual qualified pipeline, optimizing conversion funnels, and exceeding revenue targets. Oversaw onboarding and quarterly business reviews to ensure sustained enterprise client value.
Director of Marketing and Business Development at SPS Ireland Ltd
November 30, 2017 - July 28, 2025Executed integrated digital and offline campaigns achieving 30% client growth while reducing customer acquisition costs. Improved client retention and reduced marketing costs by 10% through data-driven optimization, consistently exceeding performance targets by 25%.
Digital Sales & Marketing Manager at Hotel Zileli
February 29, 2012 - July 28, 2025Drove $350K revenue increase via SEO/PPC optimization and digital transformation initiatives within boutique hospitality.
Founder & Business Development Manager at Elit Languages
January 31, 2010 - July 28, 2025Founded and scaled a language institute to $250K annual revenue. Achieved successful acquisition by EF Education First with 100% client retention.
Growth & Strategic Partnerships Lead at Fortune Engine Limited
June 1, 2024 - PresentOrchestrated multi-channel demand programs generating $300K+ qualified pipeline through strategic outreach and channel partnerships, accelerating market penetration by 40%. Secured 30 high-value accounts through data-driven ABM strategies, expanding market share and driving 45% revenue growth. Implemented HubSpot-integrated CSAT system, improving feedback tracking by 25% and enhancing customer experience across all touchpoints. Streamlined RevOps processes, increasing long-term client retention and enabling strategic partner expansion initiatives.
Customer Experience Manager at pharosIQ
May 31, 2024 - July 28, 2025Boosted CSAT scores by 20% and delivery efficiency by 15% through strategic process optimisation and workflow redesign. Managed high-value partner campaigns achieving >80% retention rate across multi-quarter programs, strengthening alliance performance. Spearheaded multichannel outbound strategies generating $2.25M annual qualified pipeline, optimising conversion funnels and exceeding revenue targets. Oversaw comprehensive onboarding and quarterly business reviews for enterprise clients, ensuring sustained value delivery.
Director of Marketing and Business Development at SPS Ireland Ltd
November 30, 2017 - July 28, 2025Executed integrated digital/offline campaigns achieving 30% client growth while reducing customer acquisition costs. Improved client retention and reduced marketing costs by 10% through data-driven optimisation, consistently exceeding targets by 25%.
Digital Sales & Marketing Manager at Hotel Zileli
February 29, 2012 - July 28, 2025Drove $350K revenue increase through SEO/PPC optimisation and digital transformation.
Founder & Business Development Manager at Elit Languages
January 31, 2010 - July 28, 2025Founded and scaled language institute to $250K annual revenue and achieved successful acquisition by EF Education First with 100% client retention.
Growth & Strategic Partnerships Lead at Fortune Engine Limited
June 1, 2024 - PresentLed global demand generation start-up initiatives, orchestrating multi-channel demand programs that generated $300K+ qualified pipeline through strategic outreach and channel partnerships, accelerating market penetration by 40%. Secured 30 high-value enterprise accounts with data-driven ABM strategies, expanding market share and driving 45% revenue growth. Implemented a HubSpot-integrated CSAT system, improving feedback tracking by 25% and enhancing customer experience across all touchpoints. Streamlined RevOps processes to increase long-term client retention and enable strategic partner expansion initiatives.
Customer Experience Manager at pharosIQ
May 31, 2024 - July 28, 2025Led customer success efforts boosting CSAT scores by 20% and delivery efficiency by 15% through process optimisation and workflow redesign. Managed high-value partner campaigns achieving over 80% retention rate across multi-quarter programs, strengthening alliance performance. Spearheaded multichannel outbound strategies generating $2.25M annual qualified pipeline, optimising conversion funnels and exceeding revenue targets. Oversaw comprehensive onboarding and quarterly business reviews for enterprise clients, ensuring sustained value delivery.
Director of Marketing and Business Development at SPS Ireland Ltd
November 30, 2017 - July 28, 2025Executed integrated digital and offline campaigns achieving 30% client growth while reducing customer acquisition costs. Improved client retention and reduced marketing costs by 10% through data-driven optimisation, consistently exceeding targets by 25%. Focused on public sector and enterprise engineering services market expansion.
Digital Sales & Marketing Manager at Hotel Zileli
February 29, 2012 - July 28, 2025Drove $350K revenue increase through SEO/PPC optimisation and digital transformation for boutique hospitality business.
Founder & Business Development Manager at Elit Languages
January 1, 2010 - July 28, 2025Founded and scaled language institute to $250K annual revenue and achieved successful acquisition by EF Education First with 100% client retention.
Education
Qualifications
Ready to Lead: Be Resilient, Agile and Future Ready
May 1, 2025 - May 31, 2025Asana Ambassador
January 1, 2025 - January 31, 2025Canva Essentials
January 1, 2025 - January 31, 2025Email Marketing, Inbound Marketing, Revenue Operations, SEO II
January 1, 2025 - January 31, 2025Fortinet Certified Fundamentals Cybersecurity
January 1, 2025 - January 31, 2025Fundamentals of Next-Gen Marketing
January 1, 2025 - January 31, 2025Get Started with Looker
January 1, 2025 - January 31, 2025Google Analytics
January 1, 2025 - January 31, 2025HTML Fundamentals
January 1, 2025 - January 31, 2025LinkedIn Certified Marketing Insider
January 1, 2025 - January 31, 2025Mobile App Campaign, X Website Traffic & Sales Campaigns
January 1, 2025 - January 31, 2025Fellow Chartered Instituted of Marketing
July 1, 2025 - July 31, 2025Fellow Chartered Management Institute
June 1, 2025 - June 30, 2025Member Institute of Directors
June 1, 2024 - June 30, 2024Member Institute of Leadership
April 1, 2025 - April 30, 2025Associate Member Association for Project Management
May 1, 2024 - May 31, 2024Ready to Lead: Be Resilient, Agile and Future Ready
May 1, 2025 - July 28, 2025Asana Ambassador
January 1, 2025 - July 28, 2025Canva Essentials
January 1, 2025 - July 28, 2025Email Marketing, Inbound Marketing, Revenue Operations, SEO II
January 1, 2025 - July 28, 2025Fortinet Certified Fundamentals Cybersecurity
January 1, 2025 - July 28, 2025Fundamentals of Next-Gen Marketing
January 1, 2025 - July 28, 2025Get Started with Looker
January 1, 2025 - July 28, 2025Google Analytics
January 1, 2025 - July 28, 2025HTML Fundamentals
January 1, 2025 - July 28, 2025LinkedIn Certified Marketing Insider
January 1, 2025 - July 28, 2025Mobile App Campaign, X Website Traffic & Sales Campaigns
January 1, 2025 - July 28, 2025Fellow Chartered Instituted of Marketing
July 1, 2025 - July 28, 2025Fellow Chartered Management Institute
June 1, 2025 - July 28, 2025Member Institute of Directors
June 1, 2024 - July 28, 2025Member Institute of Leadership
April 1, 2025 - July 28, 2025Associate Member Association for Project Management
May 1, 2024 - July 28, 2025Ready to Lead: Be Resilient, Agile and Future Ready
May 1, 2025 - May 31, 2025Asana Ambassador
January 1, 2025 - January 31, 2025Canva Essentials
January 1, 2025 - January 31, 2025Email Marketing, Inbound Marketing, Revenue Operations, SEO II
January 1, 2025 - January 31, 2025Fortinet Certified Fundamentals Cybersecurity
January 1, 2025 - January 31, 2025Fundamentals of Next-Gen Marketing
January 1, 2025 - January 31, 2025Get Started with Looker
January 1, 2025 - January 31, 2025Google Analytics
January 1, 2025 - January 31, 2025HTML Fundamentals
January 1, 2025 - January 31, 2025LinkedIn Certified Marketing Insider
January 1, 2025 - January 31, 2025Mobile App Campaign, X Website Traffic & Sales Campaigns
January 1, 2025 - January 31, 2025Fellow Chartered Instituted of Marketing
July 1, 2025 - July 28, 2025Fellow Chartered Management Institute
June 1, 2025 - July 28, 2025Member Institute of Directors
June 1, 2024 - July 28, 2025Member Institute of Leadership
April 1, 2025 - July 28, 2025Associate Member Association for Project Management
May 1, 2024 - July 28, 2025Industry Experience
Professional Services, Software & Internet, Travel & Hospitality, Non-Profit Organization, Education
Skills
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