I'm Alan Spicer, a YouTube and digital media consultant focused on strategic growth, audience development, and high-value content production. Over the years I’ve helped brands and creators scale channels from zero to hundreds of thousands of subscribers by combining data-driven growth frameworks, retention optimization, and cross-platform promotion. I enjoy building teams, training hosts, and turning analytics into actionable plans that drive engagement and revenue. Outside work, I share insights through my YouTube channels and workshops to help others master content creation in a fast-changing digital landscape.

Alan Spicer

I'm Alan Spicer, a YouTube and digital media consultant focused on strategic growth, audience development, and high-value content production. Over the years I’ve helped brands and creators scale channels from zero to hundreds of thousands of subscribers by combining data-driven growth frameworks, retention optimization, and cross-platform promotion. I enjoy building teams, training hosts, and turning analytics into actionable plans that drive engagement and revenue. Outside work, I share insights through my YouTube channels and workshops to help others master content creation in a fast-changing digital landscape.

Available to hire

I’m Alan Spicer, a YouTube and digital media consultant focused on strategic growth, audience development, and high-value content production. Over the years I’ve helped brands and creators scale channels from zero to hundreds of thousands of subscribers by combining data-driven growth frameworks, retention optimization, and cross-platform promotion.

I enjoy building teams, training hosts, and turning analytics into actionable plans that drive engagement and revenue. Outside work, I share insights through my YouTube channels and workshops to help others master content creation in a fast-changing digital landscape.

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Experience Level

Language

English
Fluent
French
Beginner

Work Experience

YouTube & Digital Media Consultant at The Coin Bureau
October 1, 2024 - Present
Provide strategic YouTube and digital media consultancy to Coin Bureau, Coin Bureau More and associated brands. Built and launched Coin Bureau Finance, scaling from 0 to 20k subscribers in 2 months. Grew Coin Bureau Trading from 15k to 100k subscribers in 8 months. Liaise with owners and senior staff on data-driven growth frameworks, content systems and monetisation strategies. Train and recruit on-screen hosts and advise on educational platform development.
Content Creator & Growth Consultant at YouTube (Alan Spicer Channel)
July 1, 2013 - Present
Produce high-performing educational videos on YouTube SEO, retention and audience development. Oversee scripting, production, editing, sound design, storyboarding and community management. Interpret analytics to inform content strategy and develop revenue streams via memberships, sponsorships, affiliates and branded partnerships.
YouTube Consultant at Alan Spicer
March 1, 2012 - Present
Provide end-to-end YouTube strategy for creators, brands and businesses across multiple verticals. Conduct audits, design growth roadmaps and optimise metadata, thumbnails and retention strategy. Deliver workshops, 1:1 coaching and long-term channel management for 500+ clients. Build and nurture a personal YouTube audience of 100k+ with educational content on content creation and digital marketing.
YouTube Channel Manager / Project Manager at Crypto Banter
September 1, 2023 - March 31, 2024
Managed five YouTube channels in the crypto/finance space with multi-million subscriber footprints. Implemented data-driven optimisation processes to increase views, engagement and subscriber retention. Enhanced workflow efficiency, reducing turnaround from research to production while maintaining quality. Fostered relationships with creators, editors, researchers and external partners to deliver timely, trend-responsive content. Aligned cross-channel strategy to maximise brand impact and market relevance.
YouTube Marketing Manager at FabApp (Woof & Joy)
May 1, 2022 - July 31, 2023
Led the Woof & Joy channel from inception to 300k+ subscribers, overseeing content ideation, production and analytics. Directed cross-platform social media campaigns and built a robust online community. Leveraged analytics to refine content strategy and improve retention and viewer engagement. Consulted on product development using audience insights to inform features and marketing positioning.
YouTube Consultant at vidIQ
March 1, 2020 - April 30, 2021
Provided personalised coaching and channel audits to hundreds of creators via the vidIQ platform and events. Delivered bespoke growth strategies and collaborated with internal teams to improve training materials. Maintained up-to-date knowledge of YouTube algorithm changes and best practices.
Managing Director at Green Arrow Web Design
January 1, 2014 - August 31, 2016
Led a digital agency offering web design, UX/UI, SEO and campaign services. Managed a team of designers and developers; oversaw business development, project management and client relationships. Delivered profitable, user-centric projects across multiple industries.
Founder at Spicer Designs
May 1, 2010 - December 31, 2013
Operated as a sole trader providing custom web design, branding, social media networking and marketing services for SMEs. Developed marketing assets and property websites; delivered high-quality digital solutions tailored to client goals.

Education

A-Levels at The Howard School for Boys
January 1, 2001 - May 19, 2026

Qualifications

YouTube Certified Expert (Audience Growth, Channel Management, Content Strategy)
January 11, 2030 - May 19, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Financial Services