I am a multidisciplinary Product Designer and Illustrator passionate about turning complex ideas into simple, elegant, and impactful designs. With over 10 years of experience across UX/UI, branding, and digital products, I thrive at the intersection of creativity and strategy—crafting experiences that look beautiful and work flawlessly. My goal is to bring vision, clarity, and personality into every project, helping brands connect with their audiences through design that inspires, engages, and delivers results.

Alana Rodrigues

I am a multidisciplinary Product Designer and Illustrator passionate about turning complex ideas into simple, elegant, and impactful designs. With over 10 years of experience across UX/UI, branding, and digital products, I thrive at the intersection of creativity and strategy—crafting experiences that look beautiful and work flawlessly. My goal is to bring vision, clarity, and personality into every project, helping brands connect with their audiences through design that inspires, engages, and delivers results.

Available to hire

I am a multidisciplinary Product Designer and Illustrator passionate about turning complex ideas into simple, elegant, and impactful designs. With over 10 years of experience across UX/UI, branding, and digital products, I thrive at the intersection of creativity and strategy—crafting experiences that look beautiful and work flawlessly.

My goal is to bring vision, clarity, and personality into every project, helping brands connect with their audiences through design that inspires, engages, and delivers results.

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Experience Level

Expert

Work Experience

Art Director and Lead Graphic Designer at WellPut Custom Content and Design
March 1, 2022 - March 1, 2022
Directed design across digital and print including websites, landing pages, logos, infographics, presentations, marketing materials, and book design/formatting. Developed and implemented visual identity systems that strengthened client brands and drove higher engagement. Collaborated closely with writers and executives to translate complex ideas into clear, compelling visuals.
Graphic and Web Designer at Million Waves Project
January 1, 2020 - January 1, 2020
Created digital campaigns and web assets to raise awareness for sustainability and prosthetics innovation using recycled ocean plastics. Helped amplify the nonprofit’s mission through engaging visuals that connected with global audiences.
Lead Graphic Designer at UpChannel
November 1, 2016 - November 1, 2016
Directed brand and product design for mobile CRM solutions, enhancing client engagement and recurring revenue.
Lead Product Designer at Elys Network
August 1, 2023 - November 10, 2025
Led the complete design and wireframing of the company’s web app (desktop + mobile), delivering a seamless UX/UI. Created all graphics for investor relations and social media campaigns. Scaled community presence to 15,000+ followers on X and 12,000+ on Discord. Built NFT and merchandise brand assets, plus premium launchpad platform UI.
Product Designer at CoinSmart
July 1, 2023 - July 1, 2023
Led the end-to-end design process across all products, from research and wireframes to final production. Designed marketing assets, whitepapers, and investor materials, ensuring brand consistency. Mentored and supported a Graphic Designer through weekly 1:1s, providing feedback and guidance. Partnered with Marketing to align product strategy with user experience.

Education

Technical Certification in IT (Computer Technician) at News Center Informática
January 1, 2009 - December 31, 2010
DEXCONF22 Design Conference Certification at Mergo Design School
January 1, 2022 - December 31, 2022
DEXCONF24 Design Conference Certification at Mergo Design School
January 1, 2024 - December 31, 2024

Qualifications

Self-Taught Designer
January 1, 2008 - November 10, 2025
Technical Certification in IT (Computer Technician)
January 1, 2009 - December 31, 2010
DEXCONF22 Certification
January 1, 2022 - December 31, 2022
DEXCONF24 Certification
January 1, 2024 - December 31, 2024

Industry Experience

Software & Internet, Media & Entertainment, Non-Profit Organization, Professional Services