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I am an omnichannel media planning specialist with 8 years in media planning across major agencies including MediaCom, Frame Media, Digitas, and contract roles at M/Six and UM London, plus 2 years client-side experience. My career has spanned large and small agencies, international and domestic clients, and all media channels, with a strong track record in turning business KPIs into actionable media plans and delivering high-quality opportunities that meet briefs. For the last 7 months I have been working remotely in a comms planning role (contract) for UM London on the global AMEX account. I thrive in collaborative environments, enjoy developing planning training and pitches, and have a proven ability to manage multiple campaigns end-to-end while maintaining strong client relationships and meticulous attention to detail.…I am an omnichannel media planning specialist with 8 years in media planning across major agencies including MediaCom, Frame Media, Digitas, and contract roles at M/Six and UM London, plus 2 years client-side experience. My career has spanned large and small agencies, international and domestic clients, and all media channels, with a strong track record in turning business KPIs into actionable media plans and delivering high-quality opportunities that meet briefs. For the last 7 months I have been working remotely in a comms planning role (contract) for UM London on the global AMEX account. I thrive in collaborative environments, enjoy developing planning training and pitches, and have a proven ability to manage multiple campaigns end-to-end while maintaining strong client relationships and meticulous attention to detail.

Alanna Campbell

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I am an omnichannel media planning specialist with 8 years in media planning across major agencies including MediaCom, Frame Media, Digitas, and contract roles at M/Six and UM London, plus 2 years client-side experience. My career has spanned large and small agencies, international and domestic clients, and all media channels, with a strong track record in turning business KPIs into actionable media plans and delivering high-quality opportunities that meet briefs. For the last 7 months I have been working remotely in a comms planning role (contract) for UM London on the global AMEX account. I thrive in collaborative environments, enjoy developing planning training and pitches, and have a proven ability to manage multiple campaigns end-to-end while maintaining strong client relationships and meticulous attention to detail.…I am an omnichannel media planning specialist with 8 years in media planning across major agencies including MediaCom, Frame Media, Digitas, and contract roles at M/Six and UM London, plus 2 years client-side experience. My career has spanned large and small agencies, international and domestic clients, and all media channels, with a strong track record in turning business KPIs into actionable media plans and delivering high-quality opportunities that meet briefs. For the last 7 months I have been working remotely in a comms planning role (contract) for UM London on the global AMEX account. I thrive in collaborative environments, enjoy developing planning training and pitches, and have a proven ability to manage multiple campaigns end-to-end while maintaining strong client relationships and meticulous attention to detail.

Available to hire

I am an omnichannel media planning specialist with 8 years in media planning across major agencies including MediaCom, Frame Media, Digitas, and contract roles at M/Six and UM London, plus 2 years client-side experience. My career has spanned large and small agencies, international and domestic clients, and all media channels, with a strong track record in turning business KPIs into actionable media plans and delivering high-quality opportunities that meet briefs.

For the last 7 months I have been working remotely in a comms planning role (contract) for UM London on the global AMEX account. I thrive in collaborative environments, enjoy developing planning training and pitches, and have a proven ability to manage multiple campaigns end-to-end while maintaining strong client relationships and meticulous attention to detail.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Planning Director at Digitas LBI

January 1, 2022 - January 1, 2025

Led planning output on the Marriott International team, overseeing a roughly $50m media spend and managing a team of 5+. Responsibilities included delivering high-quality, well-presented opportunities to meet briefs, driving full-funnel, omnichannel strategies across cross-market initiatives. Also supported the business through internal planning training and New Business pitches, strengthening planning standards and cross-functional collaboration.

Planning Director (Freelance) at MSix

January 1, 2021 - January 1, 2022

During COVID, I was a Planning Director across Britvic, Vitality Insurance and National Express in a freelance capacity. This covered a wide range of activity, across TV, sponsorships, OOH and performance. With Britvic in particular, there was a need to deliver fully integrated responses, which involved a great deal of work with the creative agency and internal colleagues.

Channel Manager at People’s Energy

January 1, 2020 - January 1, 2021

People’s Energy was a start-up on a mission to end fuel poverty. I was tasked with building a solid base of acquisition for the business, but it quickly became apparent that the ambitions of the business required much more. With the support of a few specialist agencies, we developed a full brand response campaign and creative, covering both broadcast and digital media. The ‘Let’s Make It Happen’ campaign won both a Marketing Society STAR Award and a Thinkbox Effectiveness Award, and it is truly a proud moment in my career so far. In this role, I worked closely with other areas of the business (UX, Content, Tech and Dev, Direct Sales) to ensure that marketing was fully integrated, which gave me a real appreciation of the entire customer journey.