Hi, I'm Alberto Gilberto, a passionate Digital Marketing and Content professional with extensive experience in driving user acquisition, optimizing campaigns, and creating high-performing content. I specialize in using data analysis and creative strategy to enhance audience engagement and improve ROI across various digital platforms. I enjoy collaborating across teams to align marketing efforts with business goals and am always eager to adapt my writing style to fit diverse audiences and platforms. My background includes managing successful campaigns and developing content that not only attracts but also retains users, making a real impact on digital marketing outcomes.

Alberto Gilberto

Hi, I'm Alberto Gilberto, a passionate Digital Marketing and Content professional with extensive experience in driving user acquisition, optimizing campaigns, and creating high-performing content. I specialize in using data analysis and creative strategy to enhance audience engagement and improve ROI across various digital platforms. I enjoy collaborating across teams to align marketing efforts with business goals and am always eager to adapt my writing style to fit diverse audiences and platforms. My background includes managing successful campaigns and developing content that not only attracts but also retains users, making a real impact on digital marketing outcomes.

Available to hire

Hi, I’m Alberto Gilberto, a passionate Digital Marketing and Content professional with extensive experience in driving user acquisition, optimizing campaigns, and creating high-performing content. I specialize in using data analysis and creative strategy to enhance audience engagement and improve ROI across various digital platforms.

I enjoy collaborating across teams to align marketing efforts with business goals and am always eager to adapt my writing style to fit diverse audiences and platforms. My background includes managing successful campaigns and developing content that not only attracts but also retains users, making a real impact on digital marketing outcomes.

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Language

Portuguese
Fluent
English
Fluent

Work Experience

Content Writer - Freelancer at Better Collective
September 13, 2024 - June 1, 2025
Create engaging and SEO-optimized content tailored to sports betting and iGaming audiences. Collaborate with SEO and affiliate marketing teams to align content strategy with revenue goals. Use analytics tools to track content performance, adjust strategies, and boost organic traffic. Researched and developed content formats that increased time-on-page and reduced bounce rates. Adapted writing tone across diverse platforms, improving brand consistency and reader engagement.
Digital Marketing Manager at Cserve Technologies
December 1, 2023 - October 31, 2024
Led digital campaigns across Meta, boosting user acquisition and engagement. Managed a $50K quarterly ad budget with a 30% increase in ROAS. Executed advanced targeting/retargeting strategies, reducing CPA by 20%. A/B tested ad creatives, lifting engagement by 25%. Worked cross-functionally for product launch alignment, increasing adoption by 40%. Analyzed data for strategic pivots, capturing new user segments and increasing market share by 35%.
Digital Marketing Specialist at IRENCOMERCIAL
January 1, 2018 - December 31, 2023
Scaled Facebook & Instagram campaigns, increasing leads by 50%. Optimized landing pages, improving conversions by 18%. Reduced bounce rate by 10% via analytics insights. Boosted CTR by 22% through creative testing. Helped integrate advanced tracking systems, improving data reliability.
IT Specialist at Techzone
January 1, 2017 - December 31, 2018
Tracked performance data and supported strategic insights. Increased engagement by 15% through campaign support. Built dashboards for real-time tracking and decision-making. Improved ad efficiency by 10% through portfolio optimization.

Education

Associate Degree at Instituto Politécnico de Tecnologias e Empreendedorismo
January 1, 2017 - December 31, 2018
Bachelor Degree in Computer science at University of the people
March 1, 2024 - September 25, 2026

Qualifications

Meta Associate Digital Marketing
January 11, 2030 - June 19, 2025
Google Ads & Analytics
January 11, 2030 - June 19, 2025

Industry Experience

Gaming, Software & Internet, Media & Entertainment, Professional Services
    uniE621 Digital and Social Media Management
    Social Media Management results Content Digital Marketing Growth marketing socialmedia marketing partnership growth creative CMS WEB photo logo illustrator branding designer graphicdesigner webdesigner