Albert De Gennaro

PRO
Next availability:
January 7, 2026

Language

English
Advanced

Work Experience

Head of Design and Art Direction at Digital Makers
January 1, 2021 - January 1, 2025
Led and coordinated a team of four designers through the full creative process, defining the creative direction, managing workflows, and ensuring deadlines. Maintained direct communication with clients via calls and project reviews; balanced hands-on design work with strategic leadership to deliver high-quality output aligned with client expectations and brand goals.
Graphic Designer at Arvio Technology
January 1, 2013 - January 1, 2014
Developed visual concepts, UI assets, and layouts for web projects, digital platforms, and site interfaces. Collaborated with designers and developers to ensure cohesive visuals, functional design solutions, and a consistent brand experience across all digital touchpoints.
Freelance Visual Designer at Self-employed
January 1, 2014 - January 1, 2021
Worked within the freelance market to develop visual concepts, UI assets, and layouts for web projects, digital platforms, and site interfaces. Collaborated with clients and teams to ensure cohesive visuals and brand consistency across digital touchpoints.
Graphic Designer at Mosaicoon
January 1, 2012 - January 1, 2013
Graphic design work for brand visuals and digital assets.
Freelance Visual Designer
January 1, 2014 - January 1, 2021
Freelance visual design work focusing on visual concepts, UI assets, and layouts for web projects, digital platforms, and site interfaces. Collaborated with clients to deliver cohesive visuals and brand-consistent digital experiences.
Freelance Visual Designer at Freelance (Self-employed)
January 1, 2014 - December 31, 2021
Worked as a freelance visual designer, developing visual concepts, UI assets, and layouts for web projects and digital platforms. Collaborated with clients and teams to ensure cohesive visuals and a consistent brand experience across digital touchpoints.

Education

Add your educational history here.

Qualifications

Google UX Design
January 11, 2030 - December 11, 2025
Google UX Design
January 11, 2030 - December 11, 2025
Google UX Design Certificate
January 11, 2030 - December 12, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other
    paper Fiasconaro website restyling

    The client asked to transform the website into a more modern, intuitive experience that could guide users naturally into the world of the brand.
    The project began with an analysis of the old website’s sitemap to identify limits and ineffective user flows. I then redesigned the content structure in a more strategic, user-friendly way, using wireframes to create a clear and consistent flow that laid the foundation for the new digital experience.

    With the structure in place, I focused on creating a smoother UX and a clean, essential UI, enhanced by strong visuals, making navigation engaging and elevating the perception of the brand and its products, highlighting ingredients, artisanal quality and the Made in Sicily identity.

    On smaller screens, every detail counts. I optimized layouts, typography, and images so the brand could feel just as strong as on desktop. The result is a simple, smooth, and engaging mobile experience that helps users explore products effortlessly.

    I designed and refined several micro-interactions to enhance the clarity and fluidity of the user experience. Through targeted animations and immediate feedback, I made the interface more intuitive and consistent, helping users understand actions and guiding them throughout their navigation.

    The digital website has significantly improved the clarity of navigation paths, the overall browsing experience, and the brand’s visual impact. A smoother, more engaging, and more consistent experience, capable of conveying the Fiasconaro identity in an immediate and authentic way.

    Visit the website here
    https://www.twine.net/signin