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I’m a seasoned marketing leader and fractional CMO with 20+ years of experience helping B2B technology, SaaS, and services companies grow smarter and faster. My sweet spot is working with founders and leadership teams to clarify positioning, align marketing with revenue, and build strategies that actually move the needle minus the jargon and fluff. Over my career, I’ve led award-winning brand launches, built global demand generation engines, and scaled marketing organizations of all sizes. I specialize in: Go-to-market strategy Brand and messaging development Demand generation & digital marketing Sales/marketing alignment Growth in regulated or complex industries (SaaS, security, AI, professional services) Through my consultancy, North10Feet, I partner with companies who need both strategic guidance and hands-on execution. Whether you need a brand clarity sprint, a GTM plan, or a fractional marketing leader to plug in and accelerate growth, I can help. I bring a mix of strategic thinking, creative storytelling, and practical execution that makes marketing work for the business, not just look good on slides.…I’m a seasoned marketing leader and fractional CMO with 20+ years of experience helping B2B technology, SaaS, and services companies grow smarter and faster. My sweet spot is working with founders and leadership teams to clarify positioning, align marketing with revenue, and build strategies that actually move the needle minus the jargon and fluff. Over my career, I’ve led award-winning brand launches, built global demand generation engines, and scaled marketing organizations of all sizes. I specialize in: Go-to-market strategy Brand and messaging development Demand generation & digital marketing Sales/marketing alignment Growth in regulated or complex industries (SaaS, security, AI, professional services) Through my consultancy, North10Feet, I partner with companies who need both strategic guidance and hands-on execution. Whether you need a brand clarity sprint, a GTM plan, or a fractional marketing leader to plug in and accelerate growth, I can help. I bring a mix of strategic thinking, creative storytelling, and practical execution that makes marketing work for the business, not just look good on slides.

Aleassa Schambers

Marketing Strategist, Marketing Consultant, Brand Strategist, +1

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I’m a seasoned marketing leader and fractional CMO with 20+ years of experience helping B2B technology, SaaS, and services companies grow smarter and faster. My sweet spot is working with founders and leadership teams to clarify positioning, align marketing with revenue, and build strategies that actually move the needle minus the jargon and fluff. Over my career, I’ve led award-winning brand launches, built global demand generation engines, and scaled marketing organizations of all sizes. I specialize in: Go-to-market strategy Brand and messaging development Demand generation & digital marketing Sales/marketing alignment Growth in regulated or complex industries (SaaS, security, AI, professional services) Through my consultancy, North10Feet, I partner with companies who need both strategic guidance and hands-on execution. Whether you need a brand clarity sprint, a GTM plan, or a fractional marketing leader to plug in and accelerate growth, I can help. I bring a mix of strategic thinking, creative storytelling, and practical execution that makes marketing work for the business, not just look good on slides.…I’m a seasoned marketing leader and fractional CMO with 20+ years of experience helping B2B technology, SaaS, and services companies grow smarter and faster. My sweet spot is working with founders and leadership teams to clarify positioning, align marketing with revenue, and build strategies that actually move the needle minus the jargon and fluff. Over my career, I’ve led award-winning brand launches, built global demand generation engines, and scaled marketing organizations of all sizes. I specialize in: Go-to-market strategy Brand and messaging development Demand generation & digital marketing Sales/marketing alignment Growth in regulated or complex industries (SaaS, security, AI, professional services) Through my consultancy, North10Feet, I partner with companies who need both strategic guidance and hands-on execution. Whether you need a brand clarity sprint, a GTM plan, or a fractional marketing leader to plug in and accelerate growth, I can help. I bring a mix of strategic thinking, creative storytelling, and practical execution that makes marketing work for the business, not just look good on slides.

Available to hire

I’m a seasoned marketing leader and fractional CMO with 20+ years of experience helping B2B technology, SaaS, and services companies grow smarter and faster. My sweet spot is working with founders and leadership teams to clarify positioning, align marketing with revenue, and build strategies that actually move the needle minus the jargon and fluff.

Over my career, I’ve led award-winning brand launches, built global demand generation engines, and scaled marketing organizations of all sizes. I specialize in:

Go-to-market strategy
Brand and messaging development
Demand generation & digital marketing
Sales/marketing alignment
Growth in regulated or complex industries (SaaS, security, AI, professional services)

Through my consultancy, North10Feet, I partner with companies who need both strategic guidance and hands-on execution. Whether you need a brand clarity sprint, a GTM plan, or a fractional marketing leader to plug in and accelerate growth, I can help.

I bring a mix of strategic thinking, creative storytelling, and practical execution that makes marketing work for the business, not just look good on slides.

Skills

Brand Identity

Copywriting

Explainer Video

Experience Level

Brand Identity

Expert

Copywriting

Expert

Explainer Video

Expert

Language

English

Fluent

Work Experience

Interim Fractional CMO and Strategic Marketing Advisor at North10Feet

January 1, 2025 - Present

Boutique consulting practice supporting B2B SaaS, software, and professional services companies, with budgets up to $5M. Defined brand and GTM strategies, improved conversion rates, accelerated sales velocity, embedded with client teams, and built scalable marketing operations.

Chief Marketing Officer at Seerist, Inc.

January 1, 2025 - September 8, 2025

Led brand, product marketing, campaigns, enablement, and operations; managed a team of 12 and a $2M budget. Built a data-driven demand engine, achieved 304% traffic growth and 45% YoY lead growth, and established a category-defining market position post-merger.

Head of Global Marketing at Seerist, Inc.

January 1, 2023 - September 8, 2025

Led global marketing for an AI-powered SaaS platform serving public sector and global security teams; directed integrated campaigns across paid, SEO, content, and webinars; built messaging frameworks and sales tools that boosted win rates.

Head of Marketing at Accenture (formerly Root, Inc.)

March 1, 2022 - September 8, 2025

Strategy consulting and employee engagement firm; repositioned a 25-year-old brand to align with market needs, built marketing team, and scaled revenue from $25M to $50M; introduced standardized tools and pricing frameworks and led demand, digital, content, and sales enablement.

Director of Corporate Communications at Aspect Software, Inc.

May 1, 2011 - September 8, 2025

Spearheaded external/internal communications, public relations, and analyst relations for 2,000+ employees; managed M&A communications for 9 acquisitions and led two major rebrands across messaging and visual identity.

Marketing Communications Manager at Aspect Software, Inc.

October 1, 2008 - September 8, 2025

Led marketing communications, managed a $750K budget, oversaw global PR and agency relationships, and drove brand messaging across materials and campaigns.

Public Relations Specialist at Aspect Software, Inc.

June 1, 2005 - September 8, 2025

Supported external communications and media relations for a $1B+ revenue enterprise; built analyst and media relationships resulting in top placements in Gartner and Forrester reports.