Our goal was to build the visual identity and establish the online presence of Genos for the very first time. We were responsible for defining the brand’s market positioning and developing a comprehensive launch strategy.
By bridging the gap between San Raffaele’s world-class medical expertise and a modern, patient-centered digital experience, we created a brand identity that reflects both scientific authority and a forward-looking approach to longevity.

The primary objective of this project was to perform a comprehensive UI/UX overhaul of the Omoda & Jaecoo Italian website.
While maintaining the brand’s global identity, the redesign was driven by the need to adapt the digital ecosystem to the specific requirements of the Italian market.

We transformed a global photography exhibition about the pandemic into an immersive digital
experience. Our role was to design the visual identity and the entire virtual gallery, creating a
seamless UX that hosted powerful stories from around the world. By using minimalist design and
light-focused aesthetics, we crafted a digital space that moved beyond the darkness of the crisis to
communicate a message of hope and resilience.

We designed the full digital experience for “La Mia Terapia”, developing a simplified User Journey to
guide patients through their daily treatment plans. Our work was focused on transforming complex
clinical data into an intuitive, reassuring interface accessible to all users. Every UI element was crafted to remove technical friction, providing a clear and immediate navigation system that prioritizes patient safety and ease of use.

I deigned a new Global website for Automobili Lamborghini. I was particularly thrilled to create the digital identity of a love brand like Lamborghini. I aimed to convey the dynamism and style that makes each car unique in every part of the site, starting from the study of the historic designers of the car company.