Aleena Farrukh is a multidisciplinary content creator, illustrator, and designer whose work brings together storytelling, visual clarity, and playful experimentation. She creates engaging short-form content across Instagram and TikTok, managing everything from ideation and filming to editing and analytics. Her consistency in producing high-quality visual work reflects both creative discipline and a strong understanding of digital audiences.
Aleena’s illustration and design practice spans logo development, character art, educational visuals, and youth-focused branding. She created a child-friendly logo and booklet aesthetic for the Australian Museum, demonstrating her ability to adapt her style to different audiences and contexts. Flexibility is central to her work—she moves confidently between digital art, content production, and design problem-solving while maintaining a cohesive creative voice.
Her broader achievements strengthen her artistic practice. Ranking at the top of her cohort in STEAM and humanities subjects has given her analytical precision and narrative awareness. Running Maths, Science Week, and Taekwondo workshops has sharpened her communication and audience-engagement skills. Her experience as a national-level Taekwondo athlete shows long-term consistency, resilience, and strong time-management—all of which she channels into her creative projects.
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I create engaging short-form content across Instagram and TikTok, specialising in visually dynamic, audience-focused storytelling. My work includes developing concepts, scripting, filming, editing, and optimising posts for each platform’s algorithm and audience behaviour.
I consistently produce content that balances creativity with analytics: tracking performance insights, identifying trends, and adapting strategies to improve reach, engagement, and viewer retention. This role has strengthened my skills in visual communication, brand alignment, and digital marketing while allowing me to express ideas in an accessible, fast-paced format.
Consulted with clients to discuss commission ideas and style preferences to create mutually agreeable project parameters.
Handled all client communications to build professional and long-lasting business relationships and bring in continuous work.
Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
Created concept designs and sketches to develop images and scenes.
Created custom drawings and paintings using watercolour, acrylics, and texturing.
Australian Museum – Logo Design & Children’s Booklet Branding
I developed a logo design concept for the Australian Museum as part of a broader visual identity project aimed at engaging young audiences. The work focused on creating a playful yet educational aesthetic suitable for a children’s booklet distributed by the museum.
My design process involved researching the museum’s existing branding, analysing its educational programs, and identifying visual elements that resonate with children, such as simplified natural motifs, bold shapes, and approachable colour palettes. The resulting logo concept balances clarity and creativity, ensuring it aligns with the museum’s institutional identity while remaining accessible and appealing to younger readers.
This project demonstrates my ability to adapt professional branding to child-focused contexts, maintain design consistency across formats, and communicate complex ideas through clear, engaging visuals.
Collaborated with the client to explore commission concepts and style preferences, establishing mutually agreed-upon project parameters.
Managed all client communications to foster professional, enduring business relationships and ensure a steady flow of projects.
Adhered to both aesthetic and technical criteria to enhance design usability and functionality through appealing layouts.
Generated concept designs and sketches for the development of images and scenes.
Produced personalised drawings and paintings using watercolors, acrylics, and various texturing techniques such as plaster.
Wrote concise descriptions of the artworks to advertise them in the charity auction
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