Aleena Farrukh

I create engaging short-form content across Instagram and TikTok, specialising in visually dynamic, audience-focused storytelling. My work includes developing concepts, scripting, filming, editing, and optimising posts for each platform’s algorithm and audience behaviour.

I consistently produce content that balances creativity with analytics: tracking performance insights, identifying trends, and adapting strategies to improve reach, engagement, and viewer retention. This role has strengthened my skills in visual communication, brand alignment, and digital marketing while allowing me to express ideas in an accessible, fast-paced format.

Consulted with clients to discuss commission ideas and style preferences to create mutually agreeable project parameters.
Handled all client communications to build professional and long-lasting business relationships and bring in continuous work.
Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
Created concept designs and sketches to develop images and scenes.
Created custom drawings and paintings using watercolour, acrylics, and texturing.

Australian Museum – Logo Design & Children’s Booklet Branding

I developed a logo design concept for the Australian Museum as part of a broader visual identity project aimed at engaging young audiences. The work focused on creating a playful yet educational aesthetic suitable for a children’s booklet distributed by the museum.

My design process involved researching the museum’s existing branding, analysing its educational programs, and identifying visual elements that resonate with children, such as simplified natural motifs, bold shapes, and approachable colour palettes. The resulting logo concept balances clarity and creativity, ensuring it aligns with the museum’s institutional identity while remaining accessible and appealing to younger readers.

This project demonstrates my ability to adapt professional branding to child-focused contexts, maintain design consistency across formats, and communicate complex ideas through clear, engaging visuals.