Logo Design

Australian Museum – Logo Design & Children’s Booklet Branding

I developed a logo design concept for the Australian Museum as part of a broader visual identity project aimed at engaging young audiences. The work focused on creating a playful yet educational aesthetic suitable for a children’s booklet distributed by the museum.

My design process involved researching the museum’s existing branding, analysing its educational programs, and identifying visual elements that resonate with children, such as simplified natural motifs, bold shapes, and approachable colour palettes. The resulting logo concept balances clarity and creativity, ensuring it aligns with the museum’s institutional identity while remaining accessible and appealing to younger readers.

This project demonstrates my ability to adapt professional branding to child-focused contexts, maintain design consistency across formats, and communicate complex ideas through clear, engaging visuals.