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I’m fascinated by understanding why people click where they do and how small details can completely transform a digital experience. I combine my background in Graphic Design and UX/UI with constant curiosity and critical thinking to design products that not only work, but also feel good to use. I particularly enjoy iterating, questioning the obvious and refining micro-interactions until they ‘click’, taking a very hands-on approach and learning from every project, because I believe that’s where great experiences are truly built. Beyond the immediate, I’m interested in where all this is heading: Web3, XR, immersive interfaces, and how they’re going to change the rules of design and the human-technology relationship. Right now, I’m looking to keep growing as a designer, to surround myself with people who challenge me and teach me new things, but above all, I’m seeking to participate in new projects! As in any good adventure, the user shouldn’t get lost along the way. And if they do, they should find a bit of magic!🌟…I’m fascinated by understanding why people click where they do and how small details can completely transform a digital experience. I combine my background in Graphic Design and UX/UI with constant curiosity and critical thinking to design products that not only work, but also feel good to use. I particularly enjoy iterating, questioning the obvious and refining micro-interactions until they ‘click’, taking a very hands-on approach and learning from every project, because I believe that’s where great experiences are truly built. Beyond the immediate, I’m interested in where all this is heading: Web3, XR, immersive interfaces, and how they’re going to change the rules of design and the human-technology relationship. Right now, I’m looking to keep growing as a designer, to surround myself with people who challenge me and teach me new things, but above all, I’m seeking to participate in new projects! As in any good adventure, the user shouldn’t get lost along the way. And if they do, they should find a bit of magic!🌟

Alejandra Martínez Varela

UX Designer, UI Designer, Web Designer, +2

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I’m fascinated by understanding why people click where they do and how small details can completely transform a digital experience. I combine my background in Graphic Design and UX/UI with constant curiosity and critical thinking to design products that not only work, but also feel good to use. I particularly enjoy iterating, questioning the obvious and refining micro-interactions until they ‘click’, taking a very hands-on approach and learning from every project, because I believe that’s where great experiences are truly built. Beyond the immediate, I’m interested in where all this is heading: Web3, XR, immersive interfaces, and how they’re going to change the rules of design and the human-technology relationship. Right now, I’m looking to keep growing as a designer, to surround myself with people who challenge me and teach me new things, but above all, I’m seeking to participate in new projects! As in any good adventure, the user shouldn’t get lost along the way. And if they do, they should find a bit of magic!🌟…I’m fascinated by understanding why people click where they do and how small details can completely transform a digital experience. I combine my background in Graphic Design and UX/UI with constant curiosity and critical thinking to design products that not only work, but also feel good to use. I particularly enjoy iterating, questioning the obvious and refining micro-interactions until they ‘click’, taking a very hands-on approach and learning from every project, because I believe that’s where great experiences are truly built. Beyond the immediate, I’m interested in where all this is heading: Web3, XR, immersive interfaces, and how they’re going to change the rules of design and the human-technology relationship. Right now, I’m looking to keep growing as a designer, to surround myself with people who challenge me and teach me new things, but above all, I’m seeking to participate in new projects! As in any good adventure, the user shouldn’t get lost along the way. And if they do, they should find a bit of magic!🌟

Available to hire

I’m fascinated by understanding why people click where they do and how small details can completely transform a digital experience. I combine my background in Graphic Design and UX/UI with constant curiosity and critical thinking to design products that not only work, but also feel good to use.

I particularly enjoy iterating, questioning the obvious and refining micro-interactions until they ‘click’, taking a very hands-on approach and learning from every project, because I believe that’s where great experiences are truly built.

Beyond the immediate, I’m interested in where all this is heading: Web3, XR, immersive interfaces, and how they’re going to change the rules of design and the human-technology relationship.

Right now, I’m looking to keep growing as a designer, to surround myself with people who challenge me and teach me new things, but above all, I’m seeking to participate in new projects!

As in any good adventure, the user shouldn’t get lost along the way. And if they do, they should find a bit of magic!🌟

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Galician

Fluent

Work Experience

Web Designer at Siweb

July 1, 2024 - November 1, 2025

Contributed to the design and development of WordPress websites for clients, creating intuitive UIs focused on user experience and brand identity. Supported the development team with design testing and visual adjustments to improve layout consistency and performance. Collaborated on multidisciplinary projects in branding and digital communication. Designed innovative, fully responsive websites and online stores for brands and entrepreneurs, improving their digital presence and user engagement. Created functional, visually coherent experiences aligned with each client's brand identity. Optimized visual architecture to enhance navigation, user retention, and site performance. Implemented conversion-oriented and SEO-driven solutions, focusing on clear CTAs, intuitive layouts, and effective information hierarchy.