I am a creative strategist and visual storyteller with over a decade of experience navigating the intersection of brand identity, account management, and digital engagement. My career began in the world of Graphic Design, which provided me with a 'visual-first' lens through which I view every social media platform. I don't just see a post; I see an opportunity to build trust through aesthetic consistency and clear communication. During my time at advertising agencies like Indira Advertising and LVT Group, I evolved from a designer into a Brand Leader and Account Executive. This transition allowed me to master the art of managing professional relationships and translating complex business goals into high-performing marketing strategies. I understand that in a B2B environment, social media isn't just about 'likes'—it’s about establishing authority and nurturing a community. As an independent freelancer for the past few years, I have honed my ability to be a 'one-person agency,' handling everything from redaction and copywriting to community management and data-driven strategy.

Alejandra Rodríguez

I am a creative strategist and visual storyteller with over a decade of experience navigating the intersection of brand identity, account management, and digital engagement. My career began in the world of Graphic Design, which provided me with a 'visual-first' lens through which I view every social media platform. I don't just see a post; I see an opportunity to build trust through aesthetic consistency and clear communication. During my time at advertising agencies like Indira Advertising and LVT Group, I evolved from a designer into a Brand Leader and Account Executive. This transition allowed me to master the art of managing professional relationships and translating complex business goals into high-performing marketing strategies. I understand that in a B2B environment, social media isn't just about 'likes'—it’s about establishing authority and nurturing a community. As an independent freelancer for the past few years, I have honed my ability to be a 'one-person agency,' handling everything from redaction and copywriting to community management and data-driven strategy.

Available to hire

I am a creative strategist and visual storyteller with over a decade of experience navigating the intersection of brand identity, account management, and digital engagement. My career began in the world of Graphic Design, which provided me with a ‘visual-first’ lens through which I view every social media platform. I don’t just see a post; I see an opportunity to build trust through aesthetic consistency and clear communication.

During my time at advertising agencies like Indira Advertising and LVT Group, I evolved from a designer into a Brand Leader and Account Executive. This transition allowed me to master the art of managing professional relationships and translating complex business goals into high-performing marketing strategies. I understand that in a B2B environment, social media isn’t just about ‘likes’—it’s about establishing authority and nurturing a community.

As an independent freelancer for the past few years, I have honed my ability to be a ‘one-person agency,’ handling everything from redaction and copywriting to community management and data-driven strategy.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Brand Leader at Indira Advertising
January 15, 2020 - June 15, 2021
Led a team focused on developing advertising strategies to enhance brand visibility and engagement. Worked closely with clients to ensure their vision was realized in every campaign.
Account Executive at LVT Group
January 31, 2020 - May 31, 2021
Managed client accounts and coordinated marketing campaigns. Successfully increased client satisfaction through exceptional service and innovative solutions.
Graphic Designer at Markcomm de México
February 1, 2019 - January 1, 2020
Developed visual concepts and managed graphic design projects from start to finish, ensuring timely completion and alignment with client expectations.
Beauty Product Company at Beauty ARSA, D.C.V.
February 1, 2018 - January 1, 2019
Created promotional materials and assisted in product launches, contributing to the brand’s growth and market presence.
Designer at Touristic Mexico
January 1, 2018 - December 1, 2018
Designed marketing materials and campaigns to promote tourism in Mexico, increasing interest and awareness of tourist attractions.
Design Intern at Italian Coalition Mexico
December 30, 2016 - November 29, 2017
Assisted lead designers with various projects, gaining hands-on experience in graphic design and marketing.

Education

Bachelor's in Graphic Design at Universidad Autónoma de Nuevo León
January 1, 2017 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail