Monopoly GO! x Star Wars

Second brand collaboration within the Monopoly GO! universe with a seasonal campaign themed after Disney’s Star Wars universe.

• Narrative design of the seasonal campaign theme and story, along with the Content Design team in collaboration with Disney stakeholders.
• Crafting and designing the live events, mini-games, albums and vanity items.
• Ownership of the Star Wars Album feature: overall narrative and content of each pack and stickers. Close collaboration with the Director of Content and the Art Directors to ensure narrative cohesion.
• Content and narrative design of the minigames within this campaign: ‘Pod Racers’, ‘Rebel Racers’, ‘Jedi’, ‘Star Wars’, ‘Hyperspace’ Partners Events, ‘Tatooine’, ‘Jawa’ and ‘Tusken’ Treasures.
• Content design of the vanity items (shields and tokens).