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I’ve always been fascinated by understanding people, what motivates them, what frustrates them, and why they act the way they do. Listening and empathizing is the starting point, but it’s through observation that we truly understand how they live. That curiosity about human behavior led me to product design, where every decision shapes someone’s experience. Outside of work, I find balance through sports, cooking, and traveling. Spending time with loved ones and discovering new experiences keeps me inspired and designing with purpose.…I’ve always been fascinated by understanding people, what motivates them, what frustrates them, and why they act the way they do. Listening and empathizing is the starting point, but it’s through observation that we truly understand how they live. That curiosity about human behavior led me to product design, where every decision shapes someone’s experience. Outside of work, I find balance through sports, cooking, and traveling. Spending time with loved ones and discovering new experiences keeps me inspired and designing with purpose.

Alejandro Moreno

App Designer, Brand Designer, UX Designer, +6

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I’ve always been fascinated by understanding people, what motivates them, what frustrates them, and why they act the way they do. Listening and empathizing is the starting point, but it’s through observation that we truly understand how they live. That curiosity about human behavior led me to product design, where every decision shapes someone’s experience. Outside of work, I find balance through sports, cooking, and traveling. Spending time with loved ones and discovering new experiences keeps me inspired and designing with purpose.…I’ve always been fascinated by understanding people, what motivates them, what frustrates them, and why they act the way they do. Listening and empathizing is the starting point, but it’s through observation that we truly understand how they live. That curiosity about human behavior led me to product design, where every decision shapes someone’s experience. Outside of work, I find balance through sports, cooking, and traveling. Spending time with loved ones and discovering new experiences keeps me inspired and designing with purpose.

Available to hire

I’ve always been fascinated by understanding people, what motivates them, what frustrates them, and why they act the way they do. Listening and empathizing is the starting point, but it’s through observation that we truly understand how they live. That curiosity about human behavior led me to product design, where every decision shapes someone’s experience.

Outside of work, I find balance through sports, cooking, and traveling. Spending time with loved ones and discovering new experiences keeps me inspired and designing with purpose.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

DaVinci Resolve Studio

Beginner

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Product Designer at Freelance

October 1, 2021 - Present

- Define the context, business objectives, and core challenges alongside project leads or stakeholders. - Conduct research and analysis, market studies, competitor analysis, user interviews, and other research methods, to ensure the product and design approach is aligned with real needs. - Design end-to-end solutions: define flows and screens, create prototypes, run usability tests, and establish KPIs to improve through iterative cycles. - Actively participate in development or implementation whenever the project requires it.

Head of Marketing at Promam

September 1, 2018 - March 1, 2021

Led the company’s digital strategy and user acquisition initiatives, combining analytical and creative approaches to strengthen the brand’s online presence: - I led marketing operations for an industrial manufacturer with €5M in annual revenue, driving an €1.2M yearly increase in the sales pipeline through a comprehensive B2B strategy. - I developed the brand identity, digital infrastructure, and performance analytics systems, ensuring full alignment between marketing, sales, and management.

Community Manager at Brainprise

April 1, 2021 - September 1, 2021

Supported the company’s digital communication strategy through content creation and community engagement: - I managed client portfolios and led engagement strategies that boosted monthly active users by 12% and added 30K new followers in six months. - I improved brand perception by reducing negative mentions by 20% and maintaining a 100% response rate during peak campaign periods.

Marketing Manager at Promam

January 1, 2018 - January 1, 2021

Led marketing operations for an industrial manufacturer, driving yearly growth in the sales pipeline through a comprehensive B2B strategy; developed brand identity, digital infrastructure, and performance analytics; aligned marketing with sales and management.

Community Manager at Brainprise

January 1, 2016 - January 1, 2018

Managed client portfolios and engagement strategies, increasing monthly active users and followers, while improving brand perception and maintaining high response rates during peak campaigns.

Education

Bachelor's Degree in Marketing at Universidad Rey Juan Carlos

January 1, 2016 - September 19, 2025

Continuous learning in Product Design, Usability, UX, and Computer Science at Interaction Design Foundation

January 1, 2021 - December 1, 2025

Fundamentals of user experience at Google & Coursera

January 1, 2020 - January 1, 2021

Bachelor’s degree in marketing at Universidad Rey Juan Carlos

January 1, 2011 - January 1, 2016