I’ve always been fascinated by understanding people, what motivates them, what frustrates them, and why they act the way they do. Listening and empathizing is the starting point, but it’s through observation that we truly understand how they live. That curiosity about human behavior led me to product design, where every decision shapes someone’s experience. Outside of work, I find balance through sports, cooking, and traveling. Spending time with loved ones and discovering new experiences keeps me inspired and designing with purpose.

Alejandro Moreno

I’ve always been fascinated by understanding people, what motivates them, what frustrates them, and why they act the way they do. Listening and empathizing is the starting point, but it’s through observation that we truly understand how they live. That curiosity about human behavior led me to product design, where every decision shapes someone’s experience. Outside of work, I find balance through sports, cooking, and traveling. Spending time with loved ones and discovering new experiences keeps me inspired and designing with purpose.

Available to hire

I’ve always been fascinated by understanding people, what motivates them, what frustrates them, and why they act the way they do. Listening and empathizing is the starting point, but it’s through observation that we truly understand how they live. That curiosity about human behavior led me to product design, where every decision shapes someone’s experience.

Outside of work, I find balance through sports, cooking, and traveling. Spending time with loved ones and discovering new experiences keeps me inspired and designing with purpose.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Product Designer at Freelance
October 1, 2021 - Present
- Define the context, business objectives, and core challenges alongside project leads or stakeholders. - Conduct research and analysis, market studies, competitor analysis, user interviews, and other research methods, to ensure the product and design approach is aligned with real needs. - Design end-to-end solutions: define flows and screens, create prototypes, run usability tests, and establish KPIs to improve through iterative cycles. - Actively participate in development or implementation whenever the project requires it.
Head of Marketing at Promam
September 1, 2018 - March 1, 2021
Led the company’s digital strategy and user acquisition initiatives, combining analytical and creative approaches to strengthen the brand’s online presence: - I led marketing operations for an industrial manufacturer with €5M in annual revenue, driving an €1.2M yearly increase in the sales pipeline through a comprehensive B2B strategy. - I developed the brand identity, digital infrastructure, and performance analytics systems, ensuring full alignment between marketing, sales, and management.
Community Manager at Brainprise
April 1, 2021 - September 1, 2021
Supported the company’s digital communication strategy through content creation and community engagement: - I managed client portfolios and led engagement strategies that boosted monthly active users by 12% and added 30K new followers in six months. - I improved brand perception by reducing negative mentions by 20% and maintaining a 100% response rate during peak campaign periods.
Marketing Manager at Promam
January 1, 2018 - January 1, 2021
Led marketing operations for an industrial manufacturer, driving yearly growth in the sales pipeline through a comprehensive B2B strategy; developed brand identity, digital infrastructure, and performance analytics; aligned marketing with sales and management.
Community Manager at Brainprise
January 1, 2016 - January 1, 2018
Managed client portfolios and engagement strategies, increasing monthly active users and followers, while improving brand perception and maintaining high response rates during peak campaigns.

Education

Bachelor's Degree in Marketing at Universidad Rey Juan Carlos
January 1, 2016 - September 19, 2025
Continuous learning in Product Design, Usability, UX, and Computer Science at Interaction Design Foundation
January 1, 2021 - December 1, 2025
Fundamentals of user experience at Google & Coursera
January 1, 2020 - January 1, 2021
Bachelor’s degree in marketing at Universidad Rey Juan Carlos
January 1, 2011 - January 1, 2016

Qualifications

Design for the 21st Century with Don Norman
January 12, 2022 - July 8, 2022
Taken by Interaction Design Foundation
Emotional Design: How to make products people will love
January 12, 2022 - November 19, 2025
Gestalt Psychology and Web Design: The Ultimate Guide
October 30, 2021 - December 23, 2021
Taken by Interaction Design Foundation
Human Computer Interaction
December 7, 2021 - May 18, 2022
Taken by Interaction Design Foundation
Information Visualization
January 12, 2022 - July 13, 2022
Taken by Interaction Design Foundation
Mobile User Experience (UX) Design
October 26, 2021 - January 18, 2022
Taken by Interaction Design Foundation
UI Design Patterns for Successful Software
January 12, 2022 - August 2, 2022
Taken by Interaction Design Foundation
User Research: Methods and Best Practices
October 30, 2021 - November 29, 2025
User Research: Methods and Best Practices
October 30, 2021 - November 29, 2025
Taken by Interaction Design Foundation
Visual Design: The Ultimate Guide
January 12, 2022 - August 2, 2022
Taken by Interaction Design Foundation
Google UX Design Certificate
March 12, 2021 - October 21, 2021
Taken by Google & Coursera

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Gaming, Manufacturing
    paper Casa del Aire

    I designed and developed a website for a rural accommodation business, creating an immersive experience that reflected its essence and encouraged direct bookings.
    At the link, you can see the development of the project in my portfolio.
    https://www.twine.net/signin