Hello! I'm Aleksandar Osman, a multilingual marketing and communications consultant based in Zagreb with more than 20 years of experience on both in-house and agency sides. I specialise in luxury hospitality, skincare, jewelry and lifestyle sectors, and I love building strategic brands that resonate with high-end audiences. I’ve led in multiple roles—as a founder, editor, journalist, and creative director—and I’ve built and managed diverse teams across digital, print, and broadcast platforms. I excel at developing end-to-end marketing strategies, managing budgets, coordinating cross-functional teams, and translating ideas into compelling content—from press releases and social media to large-scale campaigns and event activations. I’m fluent in English, Croatian, and Serbian (Cyrillic), with a track record of delivering on time and within budget for premium clients around the world.

Aleksandar Osman

Hello! I'm Aleksandar Osman, a multilingual marketing and communications consultant based in Zagreb with more than 20 years of experience on both in-house and agency sides. I specialise in luxury hospitality, skincare, jewelry and lifestyle sectors, and I love building strategic brands that resonate with high-end audiences. I’ve led in multiple roles—as a founder, editor, journalist, and creative director—and I’ve built and managed diverse teams across digital, print, and broadcast platforms. I excel at developing end-to-end marketing strategies, managing budgets, coordinating cross-functional teams, and translating ideas into compelling content—from press releases and social media to large-scale campaigns and event activations. I’m fluent in English, Croatian, and Serbian (Cyrillic), with a track record of delivering on time and within budget for premium clients around the world.

Available to hire

Hello! I’m Aleksandar Osman, a multilingual marketing and communications consultant based in Zagreb with more than 20 years of experience on both in-house and agency sides. I specialise in luxury hospitality, skincare, jewelry and lifestyle sectors, and I love building strategic brands that resonate with high-end audiences. I’ve led in multiple roles—as a founder, editor, journalist, and creative director—and I’ve built and managed diverse teams across digital, print, and broadcast platforms.

I excel at developing end-to-end marketing strategies, managing budgets, coordinating cross-functional teams, and translating ideas into compelling content—from press releases and social media to large-scale campaigns and event activations. I’m fluent in English, Croatian, and Serbian (Cyrillic), with a track record of delivering on time and within budget for premium clients around the world.

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Language

English
Fluent
Croatian
Fluent
Serbian
Advanced
Bosnian
Advanced

Work Experience

Executive Director of Marketing at Amadria Park
December 31, 2021 - December 31, 2021
Led marketing across digital, print and media; organized in-house and outsourced teams; managed budgets; developed and implemented marketing plans; aligned with corporate strategy; oversaw PR & communications; ROI improvements
Senior Project Manager at Think Profits
December 31, 2019 - December 31, 2019
Public Relations and Communications; managed client projects; built relationships; led teams; delivered campaigns on schedule
Senior Project Manager at Think Profits
December 31, 2019 - October 23, 2025
Public relations and communications management; led marketing, PR and digital initiatives; coordinated cross-market teams in the US and EU; ensured projects delivered on time and within budget.
Head Screenwriter & Communications Director (TV Series) at AA Luxury Design / Ungaro Paris
December 31, 2016 - December 31, 2016
Head screenwriter and communications director for TV series; developed content, storylines, and press materials
Public Relations Specialist at HRT Croatia National TV Network
December 31, 2007 - December 31, 2007
Public relations specialist; media relations; content development; liaised with press; planned campaigns
Public Relations Specialist at HTR Croatian National TV Network
December 31, 2007 - October 23, 2025
Public relations specialist for national television network; built relationships with media and managed communications strategy.
Public Relations Manager / Co-Producer at Matrix Croatian TV
December 31, 2000 - December 31, 2000
Managed PR and co-production; fostered media relationships; planned content deliveries

Education

Bachelor of Arts at University of British Columbia
January 1, 1998 - January 1, 2007
Leadership & Communications Program at Harvard University
January 11, 2030 - October 1, 2026
Google Digital Marketing Certificate at Google
January 1, 2018 - December 31, 2018
MBA in International Marketing at University of British Columbia
January 11, 2030 - November 6, 2025
Bachelor of Arts in Interdisciplinary Studies (Comparative Literature, English & Romance Languages) at University of British Columbia
January 11, 2030 - November 6, 2025
Leadership & Communications Certificate at Harvard University
January 11, 2030 - October 1, 2027

Qualifications

Google Digital Marketing Certificate
January 1, 2018 - December 31, 2018
Leadership & Communications Certificate
January 11, 2030 - October 1, 2026
Professional Certificate Program in Leadership & Communications (IU Berlin)
January 11, 2030 - October 23, 2025
Harvard University Leadership & Communications Certificate
January 11, 2030 - October 1, 2027
MBA in International Marketing (candidate)
January 11, 2030 - November 6, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Education, Professional Services, Retail, Travel & Hospitality