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I am results-driven Omnichannel Marketing Specialist with international experience in brand activation, campaign execution, and customer engagement. Currently at adidas, managing end-to-end marketing initiatives across digital and retail channels, with a strong focus on performance, consumer journey, and cross-market collaboration.…

Aleksandra Zajdel

Brand Strategist, Marketing Strategist, Growth Marketer, +4

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I am results-driven Omnichannel Marketing Specialist with international experience in brand activation, campaign execution, and customer engagement. Currently at adidas, managing end-to-end marketing initiatives across digital and retail channels, with a strong focus on performance, consumer journey, and cross-market collaboration.…

Available to hire

I am results-driven Omnichannel Marketing Specialist with international experience in brand activation, campaign execution, and customer engagement. Currently at adidas, managing end-to-end marketing initiatives across digital and retail channels, with a strong focus on performance, consumer journey, and cross-market collaboration.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

Polish

Fluent

Work Experience

Project Coordinator at Ecovadis

October 1, 2020 - June 1, 2021

Coordinated marketing projects and campaigns; supported omnichannel marketing activities; prepared and executed marketing communications materials; collaborated with suppliers and agencies; supported SAP-based processes and in-store/online campaigns.

Omnichannel Marketing Working Student at Marketing Science Club, KNMT, Faculty of Management, University of Warsaw

November 1, 2023 - August 1, 2024

Assisted omnichannel marketing activities; supported campaign planning and execution for product campaigns, promotions, consumer activations and events; monthly data reporting and market updates.

Omnichannel Activation Manager at Adidas

September 1, 2024 - Present

Executing omnichannel activation strategy for the DTC channel and activation plan; offline and online campaign planning; budgeting; creating in-store materials; collaborating with Retail District Managers and influencers; analyzing store and campaign performance; ensuring process speed, efficiency and reporting; cross-department collaboration.