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I’m a product and brand strategist with 8+ years of experience across product management, product strategy, brand development, customer experience, and design—especially in emerging markets across Africa. I love translating user insights into practical product improvements and customer experiences, with a strong design and communications foundation. Today I focus on electric mobility, partnering closely with engineering, software, sourcing, operations, and commercial teams to plan launches, localize products for different markets, and refine offerings based on rider research and field feedback. I’ve helped grow EV adoption through market expansion efforts, product and feature improvements, and customer-facing brand storytelling across electric motorcycles, charging ecosystems, and digital platforms.…I’m a product and brand strategist with 8+ years of experience across product management, product strategy, brand development, customer experience, and design—especially in emerging markets across Africa. I love translating user insights into practical product improvements and customer experiences, with a strong design and communications foundation. Today I focus on electric mobility, partnering closely with engineering, software, sourcing, operations, and commercial teams to plan launches, localize products for different markets, and refine offerings based on rider research and field feedback. I’ve helped grow EV adoption through market expansion efforts, product and feature improvements, and customer-facing brand storytelling across electric motorcycles, charging ecosystems, and digital platforms.

Alexander Munguti

Graphic Designer, Infographic Designer, Web Designer, +7

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I’m a product and brand strategist with 8+ years of experience across product management, product strategy, brand development, customer experience, and design—especially in emerging markets across Africa. I love translating user insights into practical product improvements and customer experiences, with a strong design and communications foundation. Today I focus on electric mobility, partnering closely with engineering, software, sourcing, operations, and commercial teams to plan launches, localize products for different markets, and refine offerings based on rider research and field feedback. I’ve helped grow EV adoption through market expansion efforts, product and feature improvements, and customer-facing brand storytelling across electric motorcycles, charging ecosystems, and digital platforms.…I’m a product and brand strategist with 8+ years of experience across product management, product strategy, brand development, customer experience, and design—especially in emerging markets across Africa. I love translating user insights into practical product improvements and customer experiences, with a strong design and communications foundation. Today I focus on electric mobility, partnering closely with engineering, software, sourcing, operations, and commercial teams to plan launches, localize products for different markets, and refine offerings based on rider research and field feedback. I’ve helped grow EV adoption through market expansion efforts, product and feature improvements, and customer-facing brand storytelling across electric motorcycles, charging ecosystems, and digital platforms.

Available to hire

I’m a product and brand strategist with 8+ years of experience across product management, product strategy, brand development, customer experience, and design—especially in emerging markets across Africa. I love translating user insights into practical product improvements and customer experiences, with a strong design and communications foundation.

Today I focus on electric mobility, partnering closely with engineering, software, sourcing, operations, and commercial teams to plan launches, localize products for different markets, and refine offerings based on rider research and field feedback. I’ve helped grow EV adoption through market expansion efforts, product and feature improvements, and customer-facing brand storytelling across electric motorcycles, charging ecosystems, and digital platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Product Associate at Spiro Dec 2024 – Present (East Africa)

December 1, 2024 - Present

Conduct market research, rider interviews, and competitive benchmarking across African markets to inform product strategy and expansion decisions. Assess market fit by evaluating customer needs, competition, infrastructure, operating conditions, and EV adoption potential. Collaborate with product, engineering, software, sourcing, operations, and marketing to turn user insights into actionable requirements and product improvements. Support launches and field trials for multiple electric motorcycle models, using rider feedback and vehicle performance observations to improve usability, comfort, durability, and adoption. Contribute to localization and go-to-market planning, including scaling operations across Kenya and supporting expansion across East African markets; support growth metrics such as riders, swap stations, and motorcycles deployed.

Brand Manager at Roam Electric

February 1, 2024 - December 1, 2024

Led brand and product initiatives for charging stations, solar systems, and Roam’s mobile app, incorporating customer feedback loops and market studies into each rollout. Owned product launches and rider engagement programs, including field interviews and product trials that informed improvements to the Roam Air Gen 2. Managed digital marketing and communications efforts, increasing customer engagement across digital and field channels. Contributed to accessory design and commercialization to strengthen aftersales engagement and customer satisfaction. Translated technical EV features into customer-facing marketing narratives, developed and maintained brand guidelines, and coordinated content production. Supported localization and go-to-market alignment for East African users while partnering with agencies and vendors for campaign execution.

Brand & Product Designer at Roam Electric

October 1, 2022 - February 1, 2024

Contributed to design work across the Roam Air electric motorcycle and supporting energy ecosystem, including component design and 3D visualization. Worked on product design for the Roam Point charging system and Roam Air battery, and supported the design of Roam Hubs battery-charging and renting stations. Designed intuitive user dashboards for Roam Canopy to translate telemetry into actionable monitoring and management interfaces. Created digital experiences across the Roam website and mobile app to support adoption among riders. Produced cohesive brand identities, marketing assets, product videos, and visual storytelling to communicate innovation, technology, and sustainable mobility.

Multimedia Design & Communications Team Lead at UPIA

August 1, 2021 - August 1, 2022

Led a multidisciplinary team across graphic design, videography, content creation, and social media for nationwide communications activities. Developed communication and branding strategies to expand audience reach and improve recognition. Created manifesto and communication frameworks to address public priorities in accessible messaging and strengthen stakeholder understanding. Oversaw media buying and advertising creation to distribute content across digital and traditional channels and maximize engagement. Managed organizational website and social channels, ensuring consistent publishing and digital brand management while coordinating high-volume creative delivery under tight deadlines.

Creative Designer at MediaForce Communications

February 1, 2021 - July 1, 2021

Developed creative concepts and visual identities for clients, producing marketing materials, digital campaigns, presentations, and social media assets. Produced and edited video content to strengthen brand messaging and support marketing campaigns. Collaborated with account, marketing, and creative teams to align creative outputs with client objectives and resonate with target audiences.

Graphic Designer at Esha Media

January 1, 2018 - October 1, 2020

Created brand identities, advertising materials, digital campaigns, publications, presentations, and visual communication assets to improve client visibility and engagement. Supported website and digital design projects with attention to visual hierarchy, usability, and brand consistency. Partnered with marketing and communications teams to ensure cohesive visual strategies from concept through final production.

Junior Designer at Vibrant Group Limited

October 1, 2016 - December 1, 2017

Collaborated with senior designers to develop brand identities and marketing materials. Designed digital and print assets for advertising and promotional campaigns. Contributed to creative concepts and production of layouts and presentations, building foundational experience in branding, advertising, and creative delivery.