This project is a visual campaign created to raise awareness around sustainability through a simple but impactful narrative. The concept revolves around six key actions — Observe, Reuse, Breathe, Respect, Live — represented through bold typography, vibrant color blocks, and symbolic iconography.
The design adopts a modular grid layout, making it adaptable across different media formats (billboards, digital, print). Each panel combines strong visual identity elements with photography of nature and people, creating a balance between abstract brand visuals and relatable human context.
What makes this project stand out is the clear connection between brand values and design choices:
A bright, optimistic palette communicates energy and positivity.
Custom typographic treatments highlight each verb as a call-to-action.
The mix of abstract and photographic imagery strengthens the brand’s storytelling power.
Skills demonstrated: brand identity design, creative direction, campaign concept development, typography design, and layout systems for both print and digital applications.
branding illustrator designer…This project is a visual campaign created to raise awareness around sustainability through a simple but impactful narrative. The concept revolves around six key actions — Observe, Reuse, Breathe, Respect, Live — represented through bold typography, vibrant color blocks, and symbolic iconography.
The design adopts a modular grid layout, making it adaptable across different media formats (billboards, digital, print). Each panel combines strong visual identity elements with photography of nature and people, creating a balance between abstract brand visuals and relatable human context.
What makes this project stand out is the clear connection between brand values and design choices:
A bright, optimistic palette communicates energy and positivity.
Custom typographic treatments highlight each verb as a call-to-action.
The mix of abstract and photographic imagery strengthens the brand’s storytelling power.
Skills demonstrated: brand identity design, creative direction, campaign concept development, typography design, and layout systems for both print and digital applications.
branding illustrator designerWW…