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I am a results-driven performance marketer with 7 years of experience in paid acquisition, media buying and campaign optimization across international markets. I have managed six-figure monthly budgets, scaled profitable campaigns, and consistently improved ROI and CPA metrics through rigorous data analysis and experimentation. I specialize in native advertising platforms (Outbrain, Taboola, MGID, Revcontent, MediaGo, AdsKeeper, NewsBreak) and maintain a strong multi-channel mindset. My toolkit includes A/B testing, audience targeting, funnel optimization, and performance analysis. I also have leadership experience overseeing teams and coordinating cross-functional delivery in international environments.…I am a results-driven performance marketer with 7 years of experience in paid acquisition, media buying and campaign optimization across international markets. I have managed six-figure monthly budgets, scaled profitable campaigns, and consistently improved ROI and CPA metrics through rigorous data analysis and experimentation. I specialize in native advertising platforms (Outbrain, Taboola, MGID, Revcontent, MediaGo, AdsKeeper, NewsBreak) and maintain a strong multi-channel mindset. My toolkit includes A/B testing, audience targeting, funnel optimization, and performance analysis. I also have leadership experience overseeing teams and coordinating cross-functional delivery in international environments.

ALESSIO NICASTRO

Performance Marketer, Growth Marketer, Product Marketer, +2

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I am a results-driven performance marketer with 7 years of experience in paid acquisition, media buying and campaign optimization across international markets. I have managed six-figure monthly budgets, scaled profitable campaigns, and consistently improved ROI and CPA metrics through rigorous data analysis and experimentation. I specialize in native advertising platforms (Outbrain, Taboola, MGID, Revcontent, MediaGo, AdsKeeper, NewsBreak) and maintain a strong multi-channel mindset. My toolkit includes A/B testing, audience targeting, funnel optimization, and performance analysis. I also have leadership experience overseeing teams and coordinating cross-functional delivery in international environments.…I am a results-driven performance marketer with 7 years of experience in paid acquisition, media buying and campaign optimization across international markets. I have managed six-figure monthly budgets, scaled profitable campaigns, and consistently improved ROI and CPA metrics through rigorous data analysis and experimentation. I specialize in native advertising platforms (Outbrain, Taboola, MGID, Revcontent, MediaGo, AdsKeeper, NewsBreak) and maintain a strong multi-channel mindset. My toolkit includes A/B testing, audience targeting, funnel optimization, and performance analysis. I also have leadership experience overseeing teams and coordinating cross-functional delivery in international environments.

Available to hire

I am a results-driven performance marketer with 7 years of experience in paid acquisition, media buying and campaign optimization across international markets. I have managed six-figure monthly budgets, scaled profitable campaigns, and consistently improved ROI and CPA metrics through rigorous data analysis and experimentation.

I specialize in native advertising platforms (Outbrain, Taboola, MGID, Revcontent, MediaGo, AdsKeeper, NewsBreak) and maintain a strong multi-channel mindset. My toolkit includes A/B testing, audience targeting, funnel optimization, and performance analysis. I also have leadership experience overseeing teams and coordinating cross-functional delivery in international environments.

Skills

Facebook Ads

Google Ads

Experience Level

Facebook Ads

Expert

Google Ads

Expert

Work Experience

Ad Operations Specialist at Maverick Media

October 1, 2022 - February 1, 2026

Led end-to-end management of paid acquisition campaigns across multiple traffic sources (Outbrain, Taboola, MGID, AdsKeeper, Revcontent, MediaGo and NewsBreak). Monitored and optimized performance KPIs (CTR, CPA, ROI) through daily data analysis and structured reporting. Managed funnels, creatives and landing pages; ensured compliance with platform content policies. Collaborated with platform account managers to test new features and unlock scaling opportunities. Produced performance reports and actionable insights to support data-driven decision making. Improved campaign stability and operational efficiency through process optimization.

Media Buyer at Maverick Media

September 1, 2020 - October 1, 2022

Managed and optimized paid acquisition campaigns across international markets, focusing on Revenue Per Acquisition (RPA) and profitability across platforms including Outbrain, Taboola, Revcontent, MediaGo, MGID, AdsKeeper and NewsBreak. Managed budgets exceeding €100K/month across multiple campaigns, ensuring efficient allocation and performance scaling. Handled high volumes of campaigns simultaneously (500+ active campaigns) across multiple GEOs, optimizing performance and scaling top-performing campaigns. Executed continuous A/B testing on creatives, targeting and landing pages, driving measurable improvements in ROI and campaign efficiency. Built and optimized traffic source strategies (whitelists/blacklists) to maximize traffic quality and profitability. Identified and scaled winning campaigns through data analysis and performance-driven decision making. Delivered performance reports and actionable insights to management, supporting data-driven decision making.

Junior Media Buyer at Maverick Media

September 1, 2019 - August 1, 2020

Supported execution and optimization of paid acquisition campaigns (Search and RPA model) across multiple advertising platforms (Outbrain, Taboola, Revcontent). Monitored daily key performance metrics and assisted in campaign performance analysis. Prepared daily performance tracking reports. Analyzed active offers across advertising networks to identify profitable campaigns for testing.

First Line Manager at Teleperformance Portugal

November 1, 2018 - September 1, 2019

Managed daily operations of a customer service team, ensuring achievement of KPIs and quality standards. Developed action plans to improve team performance and operational efficiency. Monitored team motivation, performance evaluation, and coaching activities. Oversaw back-office quality processes and compliance with internal policies.

Customer Care Representative at Teleperformance Portugal

April 1, 2017 - November 1, 2018

Provided customer support via email, phone and chat for an e-commerce platform. Assisted supervisors in monitoring and coaching team members. Contributed to service quality improvement and customer satisfaction targets.

Administrative Clerk at Veralibri S.R.L

July 1, 2009 - September 1, 2014

Back office activities. Invoice processing. Data storage and classification.