Senior copywriter with 10+ years in digital marketing, specializing in datadriven content, growth copy, and simplifying complex topics like crypto, finance, technology, and e-commerce. Experienced in collaborating with product, design, and analytics teams to drive awareness, activation, and retention. Strong background in SEO, cross-channel content, CRO copy, and educational content for technical audiences.

Aleta Paula Uskaite

Senior copywriter with 10+ years in digital marketing, specializing in datadriven content, growth copy, and simplifying complex topics like crypto, finance, technology, and e-commerce. Experienced in collaborating with product, design, and analytics teams to drive awareness, activation, and retention. Strong background in SEO, cross-channel content, CRO copy, and educational content for technical audiences.

Available to hire

Senior copywriter with 10+ years in digital marketing, specializing in datadriven
content, growth copy, and simplifying complex topics like crypto,
finance, technology, and e-commerce.
Experienced in collaborating with product, design, and analytics teams to
drive awareness, activation, and retention. Strong background in SEO,
cross-channel content, CRO copy, and educational content for technical
audiences.

See more

Language

Lithuanian
Fluent
English
Fluent
Russian
Intermediate
Portuguese
Beginner

Work Experience

Senior Copywriter at Vexo Group
August 1, 2022 - Present
Leading ecommerce product testing copywriting; managing the product testing team; creating copy for CRO, blogs, Facebook, Instagram, Google Ads, email marketing, and video; re-creating best-selling products to boost sales; recruiting and mentoring junior copywriters; responsible for communication and dissemination.
Communication & Dissemination Consultant at EurA AG
June 30, 2023 - October 20, 2025
Social media content creation & strategy; copywriting (articles & social media); event planning, management, and reporting.
Freelance Copywriter at Self-employed
January 1, 2013 - Present
Creation of visual content for social media; SEO and creative article writing (English, Lithuanian); copywriting.
Head of Marketing at DSP Plius
June 30, 2020 - October 20, 2025
Marketing strategy creation and monitoring; content creation (text and visual); organising and speaking in conferences; E-shop management (PrestaShop); creative projects for brand awareness and lead generation; team onboarding and management; event planning, management, and presenting as speaker at conferences in front of 200-300 B2B potential customers.
Senior Copywriter at Superprof
January 1, 2023 - Present
Writing SEO-optimized educational articles using keyword research, Gutenberg blocks, structured formatting, meta descriptions and visual optimisation (alt texts, media). Producing long-form content across history, languages, arts, sciences, sports, maths and more. Improving content performance through title optimisation, internal linking and SERP-driven updates.
Senior Copywriter & Content Strategist at Freelance
January 1, 2013 - Present
AI-Powered EdTech (Lingus): Product copy, UX flows, lesson scripts, AI lesson content generation, voice & brand development. iGaming & Casino (O-K OÜ): Casino reviews, bonus pages, onboarding copy, SEO landing pages, compliance-aware writing. Crypto, Blockchain & Fintech: Articles on crypto fundamentals, trading basics, blockchain, Revolut’s crypto features, market explainers. Brand & Campaign Work (Zozole): Creative concepting, slogans, brand voice for product relaunch campaign. Corporate & HR Communications (DROGAS): Instagram/LinkedIn copy, HR campaigns, internal newsletters, technical documentation for corporate teams. E-commerce Brands (various): SEO content, ads, product descriptions, CRO copy, UX improvements.
Communication & Dissemination Consultant at EurA AG
January 1, 2022 - January 1, 2023
Developed content and social media strategy for EU-funded innovation projects, translating complex technical concepts into clear messaging for stakeholders. Produced articles, reports and event communication materials to support project visibility, partner engagement and dissemination goals.
Head of Marketing at DSP Plius
January 1, 2013 - January 1, 2020
Led full-stack marketing operations for a national B2B/B2C e-commerce brand, overseeing strategy, performance, content, branding, and product positioning across multiple technical product lines. Directed cross-channel campaigns (digital, events, webinars, trade shows), managed e-shop operations (PrestaShop), and produced high-impact sales and educational content for professional and industrial audiences. Managed and onboarded multidisciplinary teams while presenting at industry conferences (200–300 attendees), strengthening brand authority and market presence.

Education

Bachelor of Marketing Management at Vilnius University of Applied Sciences
September 1, 2010 - June 1, 2013
Erasmus program in marketing management at Tietgen Business College
September 1, 2011 - December 1, 2011
Bachelor of Marketing Management at Vilnius University
January 11, 2030 - December 30, 2025
Erasmus program in Marketing Management at Tietgen Business College
January 11, 2030 - December 30, 2025
Bachelor of Marketing Management at Vilnius University
January 11, 2030 - March 19, 2026
Erasmus program in Marketing Management at Tietgen Business College
January 11, 2030 - March 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Software & Internet, Retail, Media & Entertainment, Professional Services, Gaming, Education, Financial Services