Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Aleta Paulauskaite, a Senior Copywriter and growth-focused content strategist with 10+ years in digital marketing. I specialize in data-driven content, growth copy, and making complex topics like crypto, fintech, and AI accessible to diverse audiences. I excel at turning insights into clear, engaging narratives across education, e-commerce, gaming, and tech, helping products connect with their audiences. I collaborate closely with product, design and analytics teams to drive awareness, activation and retention across web, email, social, and ads. Passionate about scalable content systems, SEO-driven storytelling, and delivering measurable impact, I’m motivated by turning ideas into compelling experiences that educate, convert, and delight users.…I’m Aleta Paulauskaite, a Senior Copywriter and growth-focused content strategist with 10+ years in digital marketing. I specialize in data-driven content, growth copy, and making complex topics like crypto, fintech, and AI accessible to diverse audiences. I excel at turning insights into clear, engaging narratives across education, e-commerce, gaming, and tech, helping products connect with their audiences. I collaborate closely with product, design and analytics teams to drive awareness, activation and retention across web, email, social, and ads. Passionate about scalable content systems, SEO-driven storytelling, and delivering measurable impact, I’m motivated by turning ideas into compelling experiences that educate, convert, and delight users.

Aleta Paulauskaite

Copywriter, Content Creator, Marketer, +5





I’m Aleta Paulauskaite, a Senior Copywriter and growth-focused content strategist with 10+ years in digital marketing. I specialize in data-driven content, growth copy, and making complex topics like crypto, fintech, and AI accessible to diverse audiences. I excel at turning insights into clear, engaging narratives across education, e-commerce, gaming, and tech, helping products connect with their audiences. I collaborate closely with product, design and analytics teams to drive awareness, activation and retention across web, email, social, and ads. Passionate about scalable content systems, SEO-driven storytelling, and delivering measurable impact, I’m motivated by turning ideas into compelling experiences that educate, convert, and delight users.…I’m Aleta Paulauskaite, a Senior Copywriter and growth-focused content strategist with 10+ years in digital marketing. I specialize in data-driven content, growth copy, and making complex topics like crypto, fintech, and AI accessible to diverse audiences. I excel at turning insights into clear, engaging narratives across education, e-commerce, gaming, and tech, helping products connect with their audiences. I collaborate closely with product, design and analytics teams to drive awareness, activation and retention across web, email, social, and ads. Passionate about scalable content systems, SEO-driven storytelling, and delivering measurable impact, I’m motivated by turning ideas into compelling experiences that educate, convert, and delight users.

Available to hire

I’m Aleta Paulauskaite, a Senior Copywriter and growth-focused content strategist with 10+ years in digital marketing. I specialize in data-driven content, growth copy, and making complex topics like crypto, fintech, and AI accessible to diverse audiences. I excel at turning insights into clear, engaging narratives across education, e-commerce, gaming, and tech, helping products connect with their audiences.

I collaborate closely with product, design and analytics teams to drive awareness, activation and retention across web, email, social, and ads. Passionate about scalable content systems, SEO-driven storytelling, and delivering measurable impact, I’m motivated by turning ideas into compelling experiences that educate, convert, and delight users.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Lithuanian

Fluent

English

Fluent

Russian

Intermediate

Portuguese

Beginner

Work Experience

Senior Copywriter at Vexo Group

August 1, 2022 - Present

Leading ecommerce product testing copywriting; managing the product testing team; creating copy for CRO, blogs, Facebook, Instagram, Google Ads, email marketing, and video; re-creating best-selling products to boost sales; recruiting and mentoring junior copywriters; responsible for communication and dissemination.

Communication & Dissemination Consultant at EurA AG

June 30, 2023 - October 20, 2025

Social media content creation & strategy; copywriting (articles & social media); event planning, management, and reporting.

Freelance Copywriter at Self-employed

January 1, 2013 - Present

Creation of visual content for social media; SEO and creative article writing (English, Lithuanian); copywriting.

Head of Marketing at DSP Plius

June 30, 2020 - October 20, 2025

Marketing strategy creation and monitoring; content creation (text and visual); organising and speaking in conferences; E-shop management (PrestaShop); creative projects for brand awareness and lead generation; team onboarding and management; event planning, management, and presenting as speaker at conferences in front of 200-300 B2B potential customers.

Senior Copywriter at Superprof

January 1, 2023 - Present

Writing SEO-optimized educational articles using keyword research, Gutenberg blocks, structured formatting, meta descriptions and visual optimisation (alt texts, media). Producing long-form content across history, languages, arts, sciences, sports, maths and more. Improving content performance through title optimisation, internal linking and SERP-driven updates.

Senior Copywriter & Content Strategist at Freelance

January 1, 2013 - Present

AI-Powered EdTech (Lingus): Product copy, UX flows, lesson scripts, AI lesson content generation, voice & brand development. iGaming & Casino (O-K OÜ): Casino reviews, bonus pages, onboarding copy, SEO landing pages, compliance-aware writing. Crypto, Blockchain & Fintech: Articles on crypto fundamentals, trading basics, blockchain, Revolut’s crypto features, market explainers. Brand & Campaign Work (Zozole): Creative concepting, slogans, brand voice for product relaunch campaign. Corporate & HR Communications (DROGAS): Instagram/LinkedIn copy, HR campaigns, internal newsletters, technical documentation for corporate teams. E-commerce Brands (various): SEO content, ads, product descriptions, CRO copy, UX improvements.

Communication & Dissemination Consultant at EurA AG

January 1, 2022 - January 1, 2023

Developed content and social media strategy for EU-funded innovation projects, translating complex technical concepts into clear messaging for stakeholders. Produced articles, reports and event communication materials to support project visibility, partner engagement and dissemination goals.

Head of Marketing at DSP Plius

January 1, 2013 - January 1, 2020

Led full-stack marketing operations for a national B2B/B2C e-commerce brand, overseeing strategy, performance, content, branding, and product positioning across multiple technical product lines. Directed cross-channel campaigns (digital, events, webinars, trade shows), managed e-shop operations (PrestaShop), and produced high-impact sales and educational content for professional and industrial audiences. Managed and onboarded multidisciplinary teams while presenting at industry conferences (200–300 attendees), strengthening brand authority and market presence.