I am an experienced senior graphic designer with a strong background in brand-led design, marketing communications and digital content. I deliver high-quality creative across print and digital channels, working autonomously and collaboratively to tight deadlines. I am known for clear visual storytelling, strong brand guardianship and calm delivery in fast-paced environments. I thrive on collaborating with editors, course leads and marketing teams, creating templates and visual systems for consistency, and turning concepts into tangible campaigns across print and digital assets. I enjoy working across education, healthcare and corporate sectors.

Alexandra Allaway

I am an experienced senior graphic designer with a strong background in brand-led design, marketing communications and digital content. I deliver high-quality creative across print and digital channels, working autonomously and collaboratively to tight deadlines. I am known for clear visual storytelling, strong brand guardianship and calm delivery in fast-paced environments. I thrive on collaborating with editors, course leads and marketing teams, creating templates and visual systems for consistency, and turning concepts into tangible campaigns across print and digital assets. I enjoy working across education, healthcare and corporate sectors.

Available to hire

I am an experienced senior graphic designer with a strong background in brand-led design, marketing communications and digital content. I deliver high-quality creative across print and digital channels, working autonomously and collaboratively to tight deadlines. I am known for clear visual storytelling, strong brand guardianship and calm delivery in fast-paced environments.

I thrive on collaborating with editors, course leads and marketing teams, creating templates and visual systems for consistency, and turning concepts into tangible campaigns across print and digital assets. I enjoy working across education, healthcare and corporate sectors.

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Language

English
Fluent

Work Experience

Graphic Designer at Red Whale
January 1, 2020 - Present
Design and layout of educational course materials, print publications and digital assets for GP Update programmes. Created branded templates and visual systems for consistency. Designed marketing collateral including brochures, presentations, social media graphics and digital promotions. Worked closely with medical editors, course leads and marketing teams. Managed multiple projects while maintaining accuracy, clarity, and brand standards.
Graphic Designer at Cancer Research UK
January 1, 2018 - December 31, 2020
Designed brochures, infographics, exhibition stands, event materials and social media assets. Created templates and guidelines for internal teams. Supported high-profile research events and campaigns. Worked autonomously across home and London-based teams.
Marketing & Communications Executive / Creative Lead at Nominet UK
November 1, 2011 - December 1, 2017
Led design of integrated marketing campaigns across print, digital and events. Designed brochures, presentations, digital ads, branded merchandise and internal communications. Managed print production and suppliers. Delivered corporate and brand-led events, roadshows and partner initiatives.
Senior Brand & Publications Officer at London Business School
January 1, 2004 - September 1, 2012
Managed design, photography and print production for a large publications portfolio. Acted as brand guardian. Commissioned photography and built an image library. Delivered high-quality marcomms collateral.

Education

BSc (Hons) MediaLab Arts at Plymouth University
January 11, 2030 - January 21, 2026
Brand Masterclass at Chartered Institute of Marketing
January 1, 2015 - January 21, 2026
Marketing Bootcamp at Chartered Institute of Marketing
January 1, 2014 - January 21, 2026

Qualifications

Brand Masterclass (Chartered Institute of Marketing)
January 1, 2015 - January 21, 2026
Marketing Bootcamp (Chartered Institute of Marketing)
January 1, 2014 - January 21, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Healthcare, Non-Profit Organization