I'm a freelance content and strategy professional, a creative producer and social media strategist with a track record of delivering dynamic content and campaigns for top-tier brands. I blend data-driven insights with creative intuition to beat the social algorithms, delivering high-impact content that resonates with fans and emerging audiences. From the most-watched Man City videos to documentary campaigns and global influencer collaborations, I lead end-to-end social strategy, content production, and platform optimization across TikTok, WhatsApp, YouTube, and beyond. I thrive on turning bold ideas into compelling executions that grow audiences, drive engagement, and deliver tangible business results.…

Alex Barlow

I'm a freelance content and strategy professional, a creative producer and social media strategist with a track record of delivering dynamic content and campaigns for top-tier brands. I blend data-driven insights with creative intuition to beat the social algorithms, delivering high-impact content that resonates with fans and emerging audiences. From the most-watched Man City videos to documentary campaigns and global influencer collaborations, I lead end-to-end social strategy, content production, and platform optimization across TikTok, WhatsApp, YouTube, and beyond. I thrive on turning bold ideas into compelling executions that grow audiences, drive engagement, and deliver tangible business results.…

Available to hire

I’m a freelance content and strategy professional, a creative producer and social media strategist with a track record of delivering dynamic content and campaigns for top-tier brands. I blend data-driven insights with creative intuition to beat the social algorithms, delivering high-impact content that resonates with fans and emerging audiences.

From the most-watched Man City videos to documentary campaigns and global influencer collaborations, I lead end-to-end social strategy, content production, and platform optimization across TikTok, WhatsApp, YouTube, and beyond. I thrive on turning bold ideas into compelling executions that grow audiences, drive engagement, and deliver tangible business results.

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Language

English
Fluent

Work Experience

Social Media Producer at Manchester City
September 1, 2022 - March 12, 2025
Led the social content strategy, planning and delivery for the Together 4-In-A-Row documentary and multiple campaigns across Manchester City's channels. Directed high-impact influencer and talent collaborations; produced short-form video, motion graphics and 3D assets; managed content calendars, platform optimization and performance reporting. Oversaw major campaigns including player signings, contract renewals and award campaigns, and launched season-specific content. Drove growth in video views and engagements, including multi-project initiatives such as live game day content and creator partnerships.
Freelance Content Producer & Strategy at Self-Employed / Freelance
January 1, 2025 - Present
Freelance social-first content production and strategy (2025–Present). Develop and lead end-to-end content programs for multiple brands, creating high-impact short-form videos, motion graphics, typography and 3D assets. Implement data-driven social strategies, scale platform presence (notably TikTok) and manage influencer collaborations, client-facing creative direction, and channel optimization.
Social Media Strategist at SMRS
January 1, 2016 - January 1, 2022
Led social strategy and content creation for multiple clients, managing organic and paid campaigns to grow online presence and meet marketing objectives. Produced high-impact branded content for clients including BBC, Manchester United, and MUTV, spanning static visuals, video, animation, kinetic typography, illustration, and 3D Instagram filters. Improved content efficiency by designing branded templates and streamlining workflows to enable fast-turnaround across campaigns and media environments.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services