Hi, I’m Alex Cain - a Liverpool-based digital media producer, video editor and content creator specialising in music, culture, sport and live events. I help brands, organisations and artists turn ideas into distinctive, story-led content designed for today’s social platforms. I can support individual stages of a project or manage the complete creative process, from research and concept development through to filming, editing, copywriting, publishing and performance analysis. My experience includes the Carlsberg x Liverpool FC “Signs of Unity” campaign, alongside projects involving the LFC Foundation, Eurovision, Redmen TV and Jacaranda Records. I’ve created interviews, event coverage, promotional campaigns and short-form content for Instagram, TikTok, YouTube and other digital channels. I also run A‑Side Music, my independent platform dedicated to cinematic music stories, live moments and the wider culture surrounding the artists we love. Building the platform has strengthened my ability to combine strong creative ideas with practical, audience-focused execution. I’m available for freelance video editing, content production, social media management, photography and copywriting. If you need thoughtful content that captures attention while remaining authentic to your brand, I’d love to hear about your project.

Hi, I’m Alex Cain - a Liverpool-based digital media producer, video editor and content creator specialising in music, culture, sport and live events. I help brands, organisations and artists turn ideas into distinctive, story-led content designed for today’s social platforms. I can support individual stages of a project or manage the complete creative process, from research and concept development through to filming, editing, copywriting, publishing and performance analysis. My experience includes the Carlsberg x Liverpool FC “Signs of Unity” campaign, alongside projects involving the LFC Foundation, Eurovision, Redmen TV and Jacaranda Records. I’ve created interviews, event coverage, promotional campaigns and short-form content for Instagram, TikTok, YouTube and other digital channels. I also run A‑Side Music, my independent platform dedicated to cinematic music stories, live moments and the wider culture surrounding the artists we love. Building the platform has strengthened my ability to combine strong creative ideas with practical, audience-focused execution. I’m available for freelance video editing, content production, social media management, photography and copywriting. If you need thoughtful content that captures attention while remaining authentic to your brand, I’d love to hear about your project.

Available to hire

Hi, I’m Alex Cain - a Liverpool-based digital media producer, video editor and content creator specialising in music, culture, sport and live events.

I help brands, organisations and artists turn ideas into distinctive, story-led content designed for today’s social platforms. I can support individual stages of a project or manage the complete creative process, from research and concept development through to filming, editing, copywriting, publishing and performance analysis.

My experience includes the Carlsberg x Liverpool FC “Signs of Unity” campaign, alongside projects involving the LFC Foundation, Eurovision, Redmen TV and Jacaranda Records. I’ve created interviews, event coverage, promotional campaigns and short-form content for Instagram, TikTok, YouTube and other digital channels.

I also run A‑Side Music, my independent platform dedicated to cinematic music stories, live moments and the wider culture surrounding the artists we love. Building the platform has strengthened my ability to combine strong creative ideas with practical, audience-focused execution.

I’m available for freelance video editing, content production, social media management, photography and copywriting. If you need thoughtful content that captures attention while remaining authentic to your brand, I’d love to hear about your project.

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Language

English
Fluent

Work Experience

Marketing Assistant/Digital Content Producer at Liverpool FC
July 7, 2025 - January 30, 2026
Supported end-to-end campaign production across Liverpool FC’s Retail and Central Marketing teams, contributing to graphic design, product photoshopping, and social media content creation for club-wide initiatives and merchandise launches. Collaborated with the LFC Foundation to write a published marketing article and visited the AXA Training Centre to coordinate player-signed merchandise for promotional campaigns.
Content Producer at Freelance
January 1, 2025 - July 28, 2026
Created dynamic multimedia content (videos, event highlights, interviews) from concept to publication, ensuring brand consistency across platforms. Collaborated cross-functionally with marketing, events, and communications teams to deliver engaging, high-impact digital campaigns.
Digital Media Producer at A-Side Music
January 1, 2024 - January 1, 2024
Produced and edited engaging music content including concert highlights, artist interviews, and reviews for YouTube and Instagram. Managed full production workflows and SEO. Developed data-driven strategies and collaborated with music influencers to grow audience reach, refine content performance, and boost brand visibility.
Innovation Team (Sustainability Solution Presenter) at Eurovision / University of Liverpool / Berlin School of Economics and Law
January 1, 2023 - January 1, 2023
Led a team of six to develop and present a sustainability solution for Eurovision 2023, delivering to Liverpool City Council and industry stakeholders. Demonstrated leadership, strategic thinking, and public speaking in a high-profile setting. Applied critical research and project management to analyze environmental challenges in large-scale events, ensuring timely delivery through effective task delegation and collaboration.
Videographer / Researcher at Redmen TV
January 1, 2023 - January 1, 2024
Delivered end-to-end video production from concept through post-production using Adobe Premiere Pro and After Effects, creating broadcast-quality content in diverse environments. Worked with Redmen TV on interviews, promotional material, and live events, applying strong research and storytelling skills for clarity, impact, and technical accuracy.
Digital Media Producer at University of Liverpool
January 1, 2023 - December 31, 2024
Produced media content for various social media platforms promoting diversity and inclusivity for prospective and current university students; increased student engagement and brand reach.
Freelance Team Lead at Innovation Team Eurovision, University of Liverpool; Berlin School of Economics and Law
January 1, 2023 - December 31, 2023
Led a six-person team to develop and present a sustainability solution for Eurovision 2023 to Liverpool City Council and industry stakeholders; demonstrated leadership, strategic thinking, and public speaking in a high-profile setting. Applied critical research and project management skills to analyse environmental challenges at large-scale events.
Founder / Owner at Vendetta Fashion
January 1, 2020 - December 31, 2023
Founded and scaled a profitable e-commerce business, overseeing end-to-end operations including branding, Shopify design, marketing, logistics, and customer experience. Led content creation and data-driven marketing campaigns across digital platforms using Google Analytics and Facebook Ads Manager to drive growth and refine strategy.

Education

MA in Media & Culture at University of Liverpool
October 2, 2023 - December 15, 2025
BA (Hons) Media, Culture & Communication at Liverpool John Moores University
January 1, 2017 - January 1, 2020
A-Levels & EPQ (Music) at Liverpool College - Mossley Hill
January 1, 2015 - January 1, 2017
GCSEs at St Francis Xavier School
January 1, 2010 - January 1, 2015

Qualifications

Masters Degree - University of Liverpool
October 2, 2023 - December 8, 2025
BA - LJMU
September 4, 2017 - September 7, 2020
Google Essentials
January 1, 2024 - January 1, 2025
Data Analytics
January 1, 2024 - January 1, 2025
Digital Marketing
January 1, 2024 - January 1, 2025
E-Commerce
January 1, 2024 - January 1, 2025
Cybersecurity
January 1, 2024 - January 1, 2025
Adobe Content Creator, Social Media Content and Strategy
January 1, 2024 - January 1, 2025
Agent Academy Fuse Programme: Marketing Strategy, Creativity and Campaigns
January 1, 2024 - January 1, 2025
Screencills (Screen skills)
January 1, 2024 - January 1, 2025
Training: Tackling harassment and bullying at work, Unconscious bias and Mental health in the workplace
January 1, 2024 - January 1, 2025

Industry Experience

Media & Entertainment, Retail, Education, Software & Internet, Non-Profit Organization, Professional Services, Other
    LFC Foundation – Community Event Content

    I supported social coverage for LFC Foundation community initiatives, including Jürgen Klopp’s visit to Anfield Sports and Community Centre and a Community Captain’s visit to the AXA Training Centre. My contribution included event photography, social content and production support, capturing both the recognisable figures involved and the Foundation’s wider community impact.

    Paul McCartney – The Boys of Dungeon Lane Event Content

    I contributed original event content around Paul McCartney’s The Boys of Dungeon Lane, covering the world-first public listening event at The Jacaranda in Liverpool and the Roundhouse celebration in London. My contribution combined live-event content and on-camera participation, with the resulting work published through The Jacaranda and Paul McCartney’s official social channels.

    Liverpool FC Christmas Advert 2025 – Production Support

    I supported the production of Liverpool FC’s 2025 Christmas campaign film, featuring Steven Gerrard, Virgil van Dijk, Joe Gomez and Florian Wirtz. I contributed as part of the production team, helping deliver a warm, story-led campaign built around festive traditions and the emotional connection of being a Liverpool supporter.

    A-Side Music – YouTube Channel Launch Film

    I created the launch film for A-Side Music, my independent platform for music stories, live moments and deeper cultural analysis. I led the complete production workflow—from concept development and scripting to filming, voiceover, editing and final delivery—establishing the channel’s visual identity, tone and editorial direction.