Hi, I’m Alex Cain - a Liverpool-based digital media producer, video editor and content creator specialising in music, culture, sport and live events.
Hi, I’m Alex Cain - a Liverpool-based digital media producer, video editor and content creator specialising in music, culture, sport and live events.
I help brands, organisations and artists turn ideas into distinctive, story-led content designed for today’s social platforms. I can support individual stages of a project or manage the complete creative process, from research and concept development through to filming, editing, copywriting, publishing and performance analysis.
My experience includes the Carlsberg x Liverpool FC “Signs of Unity” campaign, alongside projects involving the LFC Foundation, Eurovision, Redmen TV and Jacaranda Records. I’ve created interviews, event coverage, promotional campaigns and short-form content for Instagram, TikTok, YouTube and other digital channels.
I also run A‑Side Music, my independent platform dedicated to cinematic music stories, live moments and the wider culture surrounding the artists we love. Building the platform has strengthened my ability to combine strong creative ideas with practical, audience-focused execution.
I’m available for freelance video editing, content production, social media management, photography and copywriting. If you need thoughtful content that captures attention while remaining authentic to your brand, I’d love to hear about your project.
I supported social coverage for LFC Foundation community initiatives, including Jürgen Klopp’s visit to Anfield Sports and Community Centre and a Community Captain’s visit to the AXA Training Centre. My contribution included event photography, social content and production support, capturing both the recognisable figures involved and the Foundation’s wider community impact.
I contributed original event content around Paul McCartney’s The Boys of Dungeon Lane, covering the world-first public listening event at The Jacaranda in Liverpool and the Roundhouse celebration in London. My contribution combined live-event content and on-camera participation, with the resulting work published through The Jacaranda and Paul McCartney’s official social channels.
I supported the production of Liverpool FC’s 2025 Christmas campaign film, featuring Steven Gerrard, Virgil van Dijk, Joe Gomez and Florian Wirtz. I contributed as part of the production team, helping deliver a warm, story-led campaign built around festive traditions and the emotional connection of being a Liverpool supporter.
I featured in and supported the editing of a Liverpool FC campaign film created with Carlsberg. The campaign highlighted how deaf and hard-of-hearing supporters can share in the club’s iconic matchday moments. I helped shape the social-first edit while working within the visual identity and messaging of two major global brands.
I spoke at an LFC Foundation creative careers event about my route into digital media, video production and social content. I also supported the accompanying social media coverage, helping translate the live event into clear and engaging content for an online audience.
I created the launch film for A-Side Music, my independent platform for music stories, live moments and deeper cultural analysis. I led the complete production workflow—from concept development and scripting to filming, voiceover, editing and final delivery—establishing the channel’s visual identity, tone and editorial direction.
Supported end-to-end campaign production across Liverpool FC’s Retail and Central Marketing teams, contributing to graphic design, product photoshopping, and social media content creation for club-wide initiatives and merchandise launches. Collaborated with the LFC Foundation to write a published marketing article and visited the AXA Training Centre to coordinate player-signed merchandise for promotional campaigns.
Created dynamic multimedia content (videos, event highlights, interviews) from concept to publication, ensuring brand consistency across platforms. Collaborated cross-functionally with marketing, events, and communications teams to deliver engaging, high-impact digital campaigns.
Produced and edited engaging music content including concert highlights, artist interviews, and reviews for YouTube and Instagram. Managed full production workflows and SEO. Developed data-driven strategies and collaborated with music influencers to grow audience reach, refine content performance, and boost brand visibility.
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