Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Words are powerful things. I help brands use them in brave and bright ways. That means saying something that changes something. Bringing strategy and creative together in simple, surprising and story-led communication. So the people you're talking to think, feel and do differently. How did I get here? Twenty years as a journalist, PR manager, brand marketing manager, head of communications and marketing (and occasional poet). From organising gigs in hot air balloons to championing healthcare workers and unpaid carers. What do I do? Brand development, verbal identity/tone of voice, campaign design, internal communication, employer brand and creative copywriting. Who do I work with? I've worked on projects with brands across many industries, from retail to telecoms, finance to recruitment. Here are a few: Rio Tinto, Virgin Media O2, Checkout.com, Session.id, SThree, Bacardi Group, Experian, DFS, Lloyds Banking Group, BT, WorldSkillsUK, Eating Ourselves to Extinction (movie). Why work with me? I'm a versatile, brand-led communicator, experienced working with agencies, senior leaders and communication teams. I listen, facilitate, challenge and guide as we find clarity together. Then I articulate what you've been thinking and feeling through your brand, campaign or copy. So it not only means something, but changes something.…Words are powerful things. I help brands use them in brave and bright ways. That means saying something that changes something. Bringing strategy and creative together in simple, surprising and story-led communication. So the people you're talking to think, feel and do differently. How did I get here? Twenty years as a journalist, PR manager, brand marketing manager, head of communications and marketing (and occasional poet). From organising gigs in hot air balloons to championing healthcare workers and unpaid carers. What do I do? Brand development, verbal identity/tone of voice, campaign design, internal communication, employer brand and creative copywriting. Who do I work with? I've worked on projects with brands across many industries, from retail to telecoms, finance to recruitment. Here are a few: Rio Tinto, Virgin Media O2, Checkout.com, Session.id, SThree, Bacardi Group, Experian, DFS, Lloyds Banking Group, BT, WorldSkillsUK, Eating Ourselves to Extinction (movie). Why work with me? I'm a versatile, brand-led communicator, experienced working with agencies, senior leaders and communication teams. I listen, facilitate, challenge and guide as we find clarity together. Then I articulate what you've been thinking and feeling through your brand, campaign or copy. So it not only means something, but changes something.

Alex Ferguson

Copywriter, Content Creator, Creative Director, +4





Words are powerful things. I help brands use them in brave and bright ways. That means saying something that changes something. Bringing strategy and creative together in simple, surprising and story-led communication. So the people you're talking to think, feel and do differently. How did I get here? Twenty years as a journalist, PR manager, brand marketing manager, head of communications and marketing (and occasional poet). From organising gigs in hot air balloons to championing healthcare workers and unpaid carers. What do I do? Brand development, verbal identity/tone of voice, campaign design, internal communication, employer brand and creative copywriting. Who do I work with? I've worked on projects with brands across many industries, from retail to telecoms, finance to recruitment. Here are a few: Rio Tinto, Virgin Media O2, Checkout.com, Session.id, SThree, Bacardi Group, Experian, DFS, Lloyds Banking Group, BT, WorldSkillsUK, Eating Ourselves to Extinction (movie). Why work with me? I'm a versatile, brand-led communicator, experienced working with agencies, senior leaders and communication teams. I listen, facilitate, challenge and guide as we find clarity together. Then I articulate what you've been thinking and feeling through your brand, campaign or copy. So it not only means something, but changes something.…Words are powerful things. I help brands use them in brave and bright ways. That means saying something that changes something. Bringing strategy and creative together in simple, surprising and story-led communication. So the people you're talking to think, feel and do differently. How did I get here? Twenty years as a journalist, PR manager, brand marketing manager, head of communications and marketing (and occasional poet). From organising gigs in hot air balloons to championing healthcare workers and unpaid carers. What do I do? Brand development, verbal identity/tone of voice, campaign design, internal communication, employer brand and creative copywriting. Who do I work with? I've worked on projects with brands across many industries, from retail to telecoms, finance to recruitment. Here are a few: Rio Tinto, Virgin Media O2, Checkout.com, Session.id, SThree, Bacardi Group, Experian, DFS, Lloyds Banking Group, BT, WorldSkillsUK, Eating Ourselves to Extinction (movie). Why work with me? I'm a versatile, brand-led communicator, experienced working with agencies, senior leaders and communication teams. I listen, facilitate, challenge and guide as we find clarity together. Then I articulate what you've been thinking and feeling through your brand, campaign or copy. So it not only means something, but changes something.

Available to hire

Birmingham, United Kingdom

Words are powerful things.

I help brands use them in brave and bright ways. That means saying something that changes something. Bringing strategy and creative together in simple, surprising and story-led communication. So the people you’re talking to think, feel and do differently.

How did I get here?
Twenty years as a journalist, PR manager, brand marketing manager, head of communications and marketing (and occasional poet). From organising gigs in hot air balloons to championing healthcare workers and unpaid carers.

What do I do?
Brand development, verbal identity/tone of voice, campaign design, internal communication, employer brand and creative copywriting.

Who do I work with?
I’ve worked on projects with brands across many industries, from retail to telecoms, finance to recruitment.
Here are a few: Rio Tinto, Virgin Media O2, Checkout.com, Session.id, SThree, Bacardi Group, Experian, DFS, Lloyds Banking Group, BT, WorldSkillsUK, Eating Ourselves to Extinction (movie).

Why work with me?
I’m a versatile, brand-led communicator, experienced working with agencies, senior leaders and communication teams. I listen, facilitate, challenge and guide as we find clarity together. Then I articulate what you’ve been thinking and feeling through your brand, campaign or copy. So it not only means something, but changes something.