Alex Ferguson

Words are powerful things.

I help brands use them in brave and bright ways. That means saying something that changes something. Bringing strategy and creative together in simple, surprising and story-led communication. So the people you’re talking to think, feel and do differently.

How did I get here?
Twenty years as a journalist, PR manager, brand marketing manager, head of communications and marketing (and occasional poet). From organising gigs in hot air balloons to championing healthcare workers and unpaid carers.

What do I do?
Brand development, verbal identity/tone of voice, campaign design, internal communication, employer brand and creative copywriting.

Who do I work with?
I’ve worked on projects with brands across many industries, from retail to telecoms, finance to recruitment.
Here are a few: Rio Tinto, Virgin Media O2, Checkout.com, Session.id, SThree, Bacardi Group, Experian, DFS, Lloyds Banking Group, BT, WorldSkillsUK, Eating Ourselves to Extinction (movie).

Why work with me?
I’m a versatile, brand-led communicator, experienced working with agencies, senior leaders and communication teams. I listen, facilitate, challenge and guide as we find clarity together. Then I articulate what you’ve been thinking and feeling through your brand, campaign or copy. So it not only means something, but changes something.