Design multi-channel marketing campaigns across social, digital, print and event spaces for 100 clients including startups, hospitality and creative businesses; Create event collateral and merchandise for festivals including Tomorrowland, Ultra Europe, Lollapalooza and VIVID Festival; Lead brand implementation ensuring visual consistency across all touchpoints from digital to physical retail environments; Collaborate with marketing teams and business owners translating briefs into engaging visual content.

Production Lead + Interim General Manager at The Works Showroom

December 1, 2017 - May 1, 2019

Managed retail cooperative and design market for 30 independent makers, artists and designers, achieving $350k first-year sales; Led comprehensive rebrand developing visual identity across retail space, digital platforms and event collateral; Designed event signage, promotional materials and visual merchandising for markets and pop-up activations; Built immersive creative installations and event/workshops series for placemaking initiatives; Supported the growth of a thriving creative community supporting independent designers through thoughtfully curated retail and events.

Graphic Designer at Kimberlin Education on behalf of Department of Education Victoria

April 1, 2024 - May 1, 2025

Created 800 educational assets including visual resources, posters and infographics maintaining brand consistency; Led WCAG 2.1 accessibility compliance ensuring inclusive design for diverse audiences; Collaborated with government stakeholders delivering time-sensitive projects within strict deadlines.

Creative Project Manager/Consultancy at Splendid UK, Tesco, NSW Health & Lane Cove Council

May 1, 2019 - November 1, 2020

Managed £250k Tesco product launch event in London directing creative vision, visual design and event production, attracting 70 attendees from major national publications; Provided strategic creative production services for Splendid Communications UK, NSW Health, Lane Cove Council and hospitality clients delivering brand-aligned solutions across digital and physical touchpoints; Designed bespoke signage, wayfinding systems and branded environments for retail and corporate activations.

Merchandise Designer at Jungle Merchandise

March 1, 2023 - June 1, 2023

Designed merchandise for touring artists including Hiatus Kaiyote; Created detailed specification sheets with Pantone matching and garment specifications for manufacturers; Developed standardised spec sheet template streamlining design-to-production handover.

Senior Account Manager at The Integer Group / TBWA

March 1, 2017 - December 1, 2017

Managed production timelines and execution for integrated marketing campaigns across digital, print, social and paid media for ANZ, Lion Nathan Hahn's, James Squire), Johnson & Johnson and Philips Lighting; Coordinated design and production teams delivering brand-consistent assets across multiple channels; Produced event collateral and brand activations for experiential marketing campaigns.

Brand Engagement Consultant at CampaignLab

January 1, 2016 - February 1, 2017

Developed and executed brand engagement strategies across digital, social, print and experiential marketing for B2B and B2C clients; Managed high-profile brand activations including remote drive-in cinema and harbour cruise launch event for OPPO Mobile, designing all event collateral; Secured national and international media coverage through strategic creative event design.

Promotions Team Leader at oOh!Media

June 1, 2012 - January 1, 2016

Supervised large-scale brand activations and trade shows for Schweppes, Mitsubishi, Cadbury ensuring consistent brand experiences nationwide; Led brand ambassador teams coordinating campaign execution across multiple venues.