Alex Hyslop
I’m Alex Hyslop, a WordPress-focused web developer based in Ashford, Kent, with nearly a decade of experience building, optimising, and supporting WordPress sites and web applications.
About
I’m Alex Hyslop, a WordPress-focused web developer based in Ashford, Kent, with nearly a decade of experience building, optimising, and supporting WordPress sites and web applications. I enjoy tackling complex functionality, improving performance and Core Web Vitals, and delivering maintainable solutions—whether that’s creating advanced Gutenberg block libraries, developing custom plugins, or integrating multilingual and SEO/GEO improvements.
In my recent roles I’ve led work across large, feature-heavy WordPress builds (including performance improvements with image optimisation, dynamic JS loading, and testing/pipeline setup), and also completed full rebuilds with bespoke React-based themes, custom knowledge-base versioning, and automated deployment pipelines. I’m also comfortable working with modern tooling like AWS, React, PHP, CI/CD (GitHub Actions/GitLab CI), and automation platforms (n8n, Zapier, and agentic workflows) to help teams ship reliably and efficiently.
- 9 years' experience
- Joined September 2026
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
Work experience
Rebuilt an existing WordPress website from the ground up. Developed a bespoke theme using custom React blocks and created a new knowledge base system with version control (e.g., knowledge-base/v1, knowledge-base/v2), implemented from scratch to avoid dependency on third-party plugins and maintain full control over behaviour. Completed SEO/GEO work to achieve near-perfect PageSpeed Insights results across categories. Built a deployment pipeline using SiteGround/SSH and GitHub Actions. Integrated Stripe payments for ACH/direct debit setups and delivered the project with performance, maintainability, and reliability in mind.
WordPress development on a large site (300+ pages) with complex functionality. Built and delivered hundreds of Gutenberg blocks/patterns, improved page load speed via image optimisation (Imgix) and better JavaScript performance (dynamic module loading), and debugged issues using New Relic. Implemented A/B split testing, created custom plugins and edited existing ones, and supported multilingual functionality using Polylang. Completed SEO/GEO improvements and contributed to raising Core Web Vitals substantially. Added test coverage with unit/e2e testing and set up CI pipelines. Also implemented AI automation workflows using n8n, Zapier, and agentic tools.
Progressed from Junior to Senior WordPress Developer at a marketing agency. Built bespoke WordPress themes from designs, used ACF (custom fields) and developed features with SCSS/HTML/JS/React/PHP. Performed SEO optimisation, restored hacked WordPress sites, and improved security to prevent recurrence. Created custom deployment pipelines using SSH and GitHub Actions to support consistent delivery for multiple client sites and web apps.
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